Health and

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Health and

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Communication in

DG SANCO

21th November 2013

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What are we doingin communication?

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Why communicate – and how

• - Not a goal in itself but at the service of policy

• - Objectives: • 1. demonstrate added value of action at EU level• 2. ensure successful implementation of our policies

• - Our strategy: focus on key issues, seek impact (not just output), base on research, know your audiences, know the context, make targeted messages, use appropriate tools and timing, measure results

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How does the communication unit work

• - prepare annual strategy and planning, and communication plans for priority actions

• - centralise media activity, social media, and establish web presence

• - provide professional advice and support on all communication activities – publications, audio-visual, events etc.

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SANCO COMMUNICATION STRATEGY Five key actions in 2013

Cross border healthcare Consumer creditTobacco products directiveFood labellingPlant and animal health package

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SANCO COMMUNICATION STRATEGY Key actions in 2014

Consumer credit, cosmetics, product safety

Cross border health careTobacco products directiveFood labelling

ElectionsLegacy

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Good planning is key!

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Communication within the European Commission context

• - common communication priorities

• - find synergies and economies at EC level (cooperation with other DGs)

• - use of common tools and structures

• - one visual identity

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Guidelines for Press releases

• Ask yourself

• Is it newsworthy?• Is it timely?• Is it the best way to spread the

word?

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Guidelines for Press releases

• Key Points

Write for journalistsDigital channels are most usedHeadline should stand aloneLength. Shorter means more people read itNeed more space? Use a memo

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QUESTIONS?

• THANKS FOR YOUR ATTENTION!

• Edward Demicoli• SANCO 04