Common Mistakes of E-Commerce Start -ups
Transcript of Common Mistakes of E-Commerce Start -ups
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COMMON MISTAKES OF ECOMMERCE START-UPS
Provided by MageWorld – Leading Magento Extension Provider
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Outline
1. Unbalanced Budget2. Wrong E-Commerce Platforms3. Ignoring Web Analytics4. Discount Without Studying Facts5. Lack of Detailed product Information & Images 6. A Confusing Check Out Process
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ProductsWebsiteEtc.
1. Unbalanced Budget
Marketing Advertisin
g Etc.
Prepare an abundant budget for marketing plan => the life of every
online business
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2. Wrong E-Commerce Platform Choices
Choose the suitable platform for: Requirements Strengths Weakness Business goals
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3. Ignoring Web Analytics Seeing reports in web analytics helps
to understand: what customers view on your site where they leave your page which parts they click a lot, etc
Recommended Tool
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4. Discounting Without Studying Facts
Short term Long term
Reason: Longer term Discount might attract wrong targeted customers – Who just come because of discount.
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5. Lack Of Detailed Product Information & Images
Description helps to understand products thoroughly
The well taken images provide detailed angles of product and motivate customers to purchase.
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6. A Confusing Check Out Process
Customers are too tired
Too Many Steps
Too SlowToo Much Information
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One Step Only New Responsive Design Easy to use Multiple payment methods
Solution
One Step Check Out Pro by
Mageworld