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B R I D G E L I N E D I G I T A L . C O M

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C A S E S T UD I E S

RapidReplica>onSeamless Site Management from Corporate Sites to Franchisee Microsites

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CASESTUDY

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CHALLENGE

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Update legacy website pla=orm without interrup?ng daily business opera?ons.

ProvideGlobalWebsiteUpdate

Ability to control website content and marke?ng campaigns at a na?onal and local level.

CentralizedWebsiteManagement

Provide a pla=orm to manage all business processes with one comprehensive solu?on.

IntegrateTheDigitalExperience

TheUPSStoreistheworld’slargestfranchisorofretailshipping,postal,prin9ngandretailservicecentersmaintainingover4,700independentlyownedloca9ons.Theirgoalwastoupdatetheirglobalcorporatesiteandsyndicatetofranchisee

micrositeswhileprovidingtheabilitytorunlocalmarke9ngini9a9ves.

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CASESTUDY

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Facilitate internal communica?ons, collabora?on and educa?on.

Corporate&FranchiseIntranetPortal

Marke>ng&SocialContentSyndica>on

Seamless management of global branding standards for corporate site and 4,000+ franchisee microsites.

CentralizedAdministra>onofFranchiseeMicrosites

AJribute orders to franchise center loca?ons with job queues and fulfillment in store.

UnifiedCommerceSolu>on

Global Corporate Site

SOLUTION

BridgelineempowersTheUPSStoretomanagecommerceandcontentatscale.

Replicate website updates and campaigns with distributed content and segmenta?on capabili?es.

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CASESTUDY

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RESULTS

Whetheryouareuploadingfilesfromthemarke9nghelpcentertocreatebanners,coupons,PDForimages,oryouarecrea9ngyourown-youcandoitallwithsomucheasenowthaneverbefore.

KiranMisra-TheUPSStore,Carlsbad,CA

RETAILBENEFITSMOREIN-STORECONVERSIONS

90%

SESSIONDURATIONMORETIMESPENTONSITE

34%

SEARCHENGINEOPTIMIZATIONINCREASEINRANKINGSFORNON-BRANDEDKEYWORDS

37%

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Automation Flow Builder

Landing Pages

Lead Capture & Nurture

Segmentation & Targeting

Email Campaigns

Flexible Publishing

Enterprise Search

SEO Management

Publishing Workflows

Mobile Friendly

Faceted Catalog

Cart & Checkout

Shipping & Payments

Coupons & Promotions

Order & Inventory

Social Monitoring

Reputation Management

Drive Engagement

Schedule

Publish

Dashboards

Actionable Insights

Reporting

Optimization

Goal Tracking

UnifiedProductSuite

MARKETING CONTENT COMMERCE SOCIAL INSIGHTS

Manage your en?re digital experience without limita?ons.

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Beaer Faster Effec>ve

»  Go-to-Market Faster: Rapid, Pre-Built

Interfaces & Modules

»  Turn-Key Solu?on: CMS, Commerce,

Marke?ng Automa?on & Social

»  Nimble & Agile Professional Services:

Providing Velocity to Market

»  Financial Benefits: Increase Leads,

Drive Conversions & Drive Online

Revenue

»  Streamline Business Processes

Managing Sites & Reduce Costs

»  One Pla=orm - One Team

»  Customer Experience: Unified

Experience Across All Channels

»  Func?onality: Manage the

Complete Customer Journey

»  Scalability: Enterprise-Level

Features With Deep Integra?ons

Thebroadestcustomcloud-basedsolu>onavailabletoday.Achievevelocitytomarket!

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Empowering brand networks to unify, manage, scale and op?mize their local and na?onal web presence.

DistributedPublishing ClientsServed:•  Franchise Organiza?ons •  Distributor •  Associa?ons / Chapters •  Mul?-Loca?ons

BrandNetworkLicensing

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LookingforResults?

Our team is ready to work on your solu?on.

EXPLORETHEPOSSIBILITIES

B R I D G E L I N E D I G I T A L . C O M

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