COMICS nr 1 2006/2007 English version

7/27/2019 COMICS nr 1 2006/2007 English version

1/8

School

U N L I M I T E D

of Communication and Media

COMICSAgenda20 FebruaryKIC-social, Caf De Doos

17 MarchHanze University Groningen Open

Day

16 AprilInformation on electives and

specialisations

24 AprilBusiness Intelligence lectorate

congress

Dear students and staff members at the School

of Communication & Media.

We study and work at a busy and committed

school, where more initiatives and special pro-

jects are undertaken every year. We are one of

the fastest growing schools and relocation to the

new premises was very welcome! Everyone agrees

that one big advantage is that students and staff

members are working closer together. This wasclear at the social drinks on 8 January.

Here is the first edition of COMICS, the new

newsletter of the School of Communication &

As the largest school within the Hanze University Groningen it was high time that the School ofCommunication & Media had its own student association. Three enthusiastic communication

students took on the challenge, and now the student association is a fact!

Keen In Communication

KIC stands for Keen in Communication

and has been created for the Communication,

International Communication, Communication

Systems and Media & Infor-

mation Management program-

mes. In short, the student

association is there for all ICM

students.

KIC-off party

The student association com-

menced activities in January.

On 23 January we celebrated

the official KIC-off with social drinks. Social drinks

are now being held in the Caf de Doos (Gelkin-

gestraat) every third Tuesday of the month. There

is also a tour through Groningen planned for

February for (international)

students..

Become a member!

KIC organises study-relatedas well as social activities. For

example, visits to businesses,

congresses, theme parties,

guest lectures and monthly

social drinks. In this way

members can establish contact with the field,

broaden their knowledge of the profession, as

well as maintain contacts and facilitate know-

ledge transfer within the school. The latter

not only between students, but also between

students and lecturers.

Membership for a year costs 10 Euro. If you be-

come a member as of February, you pay 5 Euro

for half a year. Lecturers can become a contribu-tor of course.

For more information see: www.sv-kic.nl

Board Members Ingmar and Sanne

present KIC at www.i-see.tv

Media. The name COMICS originated from the

merging of abbreviations of our programmes.

As mentioned, we are now working and study-ing closer together. I hope this feeling streng-

thens with the arrival of COMICS and that eve-

ryone becomes enthusiastic about what happens

within our school. It is good to be aware of

what is going on. In every edition you will find

that in every programme there are interesting

and fun things happening.

I invite everyone to send ideas and articles to

[email protected] for the next edition appea-

ring in June. Enjoy reading your first COMICS!

Elly Landman,

Dean School of Communication & Media

Alive and KIC-ing!

The official KIC-shirt

Student Association ICM established


2/8

Pressit.nu, the internet newsletter of the Jour-

nalism minor, was a guest at FunX in January.

The crossmedial urban youth radio station from

the urban agglomeration of Western Holland

descended on the studio of our local station OOG,

to report on Eurosonic and Noorderslag (annual

music festival).

Urban localsPressit journalists Remco Veurink and Robbert

Warners, and guest journalist Jop Heinen, joined in

for three days. They were given a work space, were

immediately included in the team and sent out to

gather reports. Items they covered for the studio

included the visit by mayor Wallage and alderman

Van Schie, and reviews of performances in the city.

They were also on air as locals describing (student)

life in Groningen.

To be repeated next year

FunX was very enthusiastic about the collaboration(recorded on their weblog) and would like to repeat

this next year!

The collaboration was organised by lecturer Rick

Slagter, who came in contact with the director of

FunX (Willem Stegeman) during the ICM congress

De toekomst van de media (The future of the

media) in October.

Journalism: something oryou?You too could choose the Journa-

lism minor as an eletive. This elec-

tive is open to all Dutch-speaking

ICM students and commencestwice per year, in September and

February. More inormation can

be ound in the education guide

on Blackboard > School o Com-

munication & Media > Elective

Programmes. www.pressit.nu

Jop and Robbert in the studio

In January it was again exhibition time, the

final presentation of the first years Event

theme. This is one of the highlights for the first

year CO students. Students invent a new, uni-

que product that they try to bring to the market

using a completely furnished stand. The theme

this year was Winterfair!

Pea soup with meatballs

At the top, at D250! a winterfair student tells

me while pushing a coupon for free soup with

meatballs into my hand. Great marketing! On

arrival it appears that the soup does not contain

meatballs, but sausage.

Then there is the beer bin. It hangs out your

window like a flower box, and the beer is cooled

by the cold outside. However, they have not yet

really thought about how to prevent potential

theft, the representative tells me. His advice:

just put the kettle of hot oil ready.

Tropical tea, white chocolate milk, Heat Up

winter beer, everything could be found at theexhibition. With the coffee and tea pads already

introduced on the market in the Netherlands,

there were also chocolate milk pads available

at the Winterfair. Pop in the Senseo and avoid

skins in your drink.

Winterfair:

Pressit.nu@FunX

a drink from the Senseo!


3/8

Excursionin the storm

Two day excursion

They were away for two days. First a day in

Amsterdam, where the students visited the head

offices of ABN Amro and KPMG as well as the

advertising agencies TBWA/Neboko and DDB Ne-

derland. The information specialists there spoke

about the information departments, the work

performed by M&I staff and the future of desk

research and marketing intelligence.

The next day during heavy storms on 19 Janua-

ry visits were made to RTL Nederland, the NOS

Journal and the Instituut voor beeld en geluid

(Institute for Sound and Vision). The planned

visit to Media Experience was cancelled due to

How do journalists process the information

they receive for the programmes they work for?

This was central to the excursion made by first

year IDM/Media & Information Management

students to RTL and the NOS Journaal (NOS

News).

M&I students are theuture inormation spe-cialists that ensure thateveryone within an orga-nisation has the requiredinormation at theirdisposal. The excursionswere organised as parto the theme Graven in

Gegevens (Digging intoinormation), in whichmarketing intelligenceand inormation databa-ses were covered.

the storm. The visit to RTL was quite unique, as

they made an exception for us. We were able to

view the editing, the information unit and the

RTL Nieuws (RTL News) recording studio.

Stranded

Evening train traffic was halted due to the

storm, and we therefore stayed overnight at Ho-geschool Windesheim in Zwolle. The stranded

students did not let this worry them; instead

they gave an interview for RTV Oost (RTV East)

and met the mayor.

Relaxed

The stands look perfect, and the activities ap-

pear to be well thought out. What is lacking

here and there is a bit of action. I linger around

some stands without being approached by a

salesperson.

The exhibition is also becoming increasingly

popular amongst ICM staff, as it is a nice di-

version and there are a lot of nibbles. It is clear

from Rick Slagters experience that lecturers are

not only there for the evaluations. He is looking

very relaxed lying on a number of cushions,

enjoying jazz music and tropical tea. I could

not be more relaxed!


4/8

The Nankai University program consisted of a substantial number oflectures about Dutch, European and Chinese education and debates with

Chinese (buddy) students about cultural differences. Wang Fei, a fourth

year International Communication student initiated the project. I wanted

the students to see life as it really is in China. I had great hopes of get-

ting rid of miscommunication and stereotypes between people of the twocountries. Think globally, act locally was our motto in this project. The

students visited local government institutions and businesses. They also

went to the Forbidden City and the European Chamber of Commerce in

Beijing.

The students also worked on funded projects for Dutch companies, for

instance finding potential trade partners. They succeeded very well in a

number of cases, lecturer Erik Kostelijk says. We definitely want to conti-

nue international trips like these. They provide a unique opportunity for

students to learn about non-western cultures.

Chinalizeit!From 29 October till 11 November 2006 thirty International Communi-

cation students and five staff members took part in a program offered by

Nankai University in Tjanjin, China.

Source: Luuk Steemers, De Hanze


5/8

Emmen Zoo obtains communication

advice

The Emmen Zoo needs to be creative to ensure

it meets the required turnover, including a

new marketing policy and tapping into a new

market, the business market. The zoo has barely

paid any attention to the business market so far,

but this market certainly provides opportunities.

Businesses can hold meetings and hold social

events or a staff outing at the zoo. This requires

the right communication! That is why the zoo

decided to obtain professional advice regardingcommunication. Kirsten Coffeng, fourth year

Communication student, took on the challenge

in the form of a graduation project.

The assignment:

I had to formulate communication advice

to start responsible communication with a

potential new client, the business client.

Kirsten interviewed people at various organi-

sations to discern what businesses found im-

portant when it came to business events and

how they preferred to communicate about it.

Furthermore she gained firsthand experience,

by observing a reading and subsequently joi-

ning the businesses during their tour of the

animals behind the scenes. When they werefinished I also gave the business visitors a

questionnaire. The interviews and question-

naires have resulted in interesting advice.

Past the elephants with your sandwich

Kirsten spent approximately four months on her

project. She received an 8.5 for her graduation

project! Luckily I was sitting on a chair. I wasecstatic about the result! I had a well organised

plan, which allowed time for extension in the

last few weeks. I had spread out my activi-

ties fairly well and was therefore able to work

comfortably. And if I wanted to do something

different for a bit, I just went into the zoo. That

is the advantage of performing a graduation

project at such a location, at lunchtime you

can eat your sandwich while walking past the

elephants

Searching for a connection with thebusiness market

Kirsten had the opportunity to get to know a

different side to the zoo. Staff members showed

her with great passion and enthusiasm how they

worked with the animals. A lot of businesses see

this too. It appeals to the business client during

an event in the zoo. Just that little bit extra.

That is why this will be capitalized on in the

future during communication with the business

client. Communication incorporating the sup-

port of an organisation that stands for caring for

nature and the environment is an opportunity

for Emmen Zoo in my view. Emmen Zoo stands

for respecting people, animals and nature. Orga-

nisations feel a connection with this, they value

the environment. Together with your colleagues

you become aware that we are collectively res-

ponsible for the environment. As a business you

show what you stand for.

Social drinks in a rat sewer

A business visit to a zoo is furthermore very

unique: who does not want to be meeting with

views of the savannah, to dine at the shark

basin, have drinks in a rat sewer or compare thecollaboration in a project group (or just your

colleagues) with a group of apes?

SuccessAs a zoo you must be very inventive these days to keep visitor numbers at a good level. There are an

increasing number of ways to spend your free time and it is not as common for people to think of

spending a day at the zoo as they used to. And that while the Emmen Zoo is one of the nicest zoos

in Europe!

in the animal business

Kirsten Coffeng, fourth year student Communication


6/8

Fiona van Gelder (25) applied for the position

of English lecturer in International Communi-

cation in April of last year. Aside from English

lecturer with IC and CO, she is also a project

coach and personal development planning

counsellor. It is my first real job, she says,

when I read the job advertisement I thought:

thats me!, or does this sound arrogant?

International students are very fanatical

Fiona grew up in the Netherlands with a Dutchfather and an English mother. When she was se-

venteen she moved to England with her parents.

She only lived there for a year before returning

to the Netherlands to further her studies.

She likes the international environment. I am

Jelle de Boer (46) commenced his position

as a lecturer at ICT in 1998 within the New

Media specialisation area. Amongst other

activities, he has contributed to the Communi-

cation systems programme right from the very

beginning. He has recently started a PhD in

electronic learning.

Versatile

The versatile Jelle teaches ICT subjects at CO

and CS, supervises graduates and work place-

ment students, and is involved in educational

reform. He is developing an English minor cal-led Virtual Organisations together with Peter

Jan Hagedoorn. Furthermore, he is also very

involved with the computer facilities at ICM.

He setup a media server and has created handy

tools together with former colleague Michiel

Bodewes, such as the online booking system and

planning system.

E-learning

He started his PhD on electronic learning last

year. For students its as if Blackboard has al-ways existed. Jelle: E-learning exists, but there is

very little written about it or thought given to

it. Jelle is looking at areas such as the learning

effects that occur when students watch instruc-

tional videos.

All of Jelles students would have seen one of his

demonstration films at some point. I show areas

of programming using screen captures, and you

can see everything that happens on the screen.

Then my voice adds do this, do that. Students

can watch the short films at a time that suits

them, rewind, pause and continue watching asmany times as they like.

It makes a difference that students can use the

stop and rewind button if they dont under-

stand something, which they cannot do during

class. I can see exactly when and how they are

watching the films, and I try to extract a study

pattern from it. How the students are really

absorbing the material. I believe that those who

were at danger of getting behind are now able

to keep up. The good students can do without

the video; however you can help the middle

group of students in this way.

MSN

E-learning is the future, he is convinced of this.

There is a chain of tools that you can employ.

Instant messaging for example. MSN is often

cursed, it belongs to the youth, however you

can also employ it in a useful way. It makes it

short and easy to confer with colleagues, as well

as with a student who is stuck during a work

placement. You can msn and email with Jelle

wherever he is, he even checks his messages on

his PDA when he is on the train to Hoogezand.Jelle still really likes teaching a class of students.

Every now and then, not every lesson, you see a

students eyes twinkle. A student that says, gosh,

that is interesting. That keeps me going for

another month.

Old&

Fiona van GelderWhen I read the job advertisement

I thought, thats me

Fiona van Gelder25 years oldStudy: Pre-university education,English/Communication & Inorma-tion Science Intercultural Commu-nication specialisation, teacher oEnglish as a second languagePrevious position: bartenderPersonal: passionate about Teade

In the Old & New column we can

read rom two staf members. Onehas been working at ICM or sometime, the other only started re-cently.

Jelle de BoerMSN messaging in the train to

Hoogezand

Jelle de Boer46 years oldStudy: PhysicsPrevious position: research as-sistant at RUG, science lecturer andcontract activities coordinator at TUTwentePersonal: married to Renate, andhas three sons; Lucas (17), Pieter(15), and Rogier (15)


7/8

very Dutch but also feel very English. And in

England she feels very Dutch. At the RUG fellow

students were all Dutch. I now work with inter-

national students and colleagues. International

students are very fanatical. The Dutch students

sometimes have the mentality that obtaining asix is sufficient enough.

Volunteer of VERA

Fiona travelled to Mexico and Guatemala and

would like to spend even more time in Spain.

A beautiful country, a beautiful language, nice

food, tapas. And I have had flamenco lessons.

She hopes to pickup Spanish lessons again soon.

For the time being she is developing herself

further at the ICM and she would like to

obtain the professional education certificate for

lecturers, a certificate that is a prerequisite for apermanent appointment.

Fiona works at the counter of VERA as a volun-

teer in her spare time. The weekly night out?

No, the counter is actually very relaxed, you can

be in bed by midnight if you want to.

New

The new ICM building was initiated with a festive opening

on 8 January last year. Lecturers, staff members and stu-

dents at the institute toasted to our beautiful new buil-

ding. From the first day students hung around the square

at the front office as if they had always been there. The

lecturers are very happy with the living room. Students are

also getting their own area: a lounge is being created in the

open space in front of the entrance to the ICM on the 2nd

floor.

Cheers!

The official opening

Many students paid a visit

Lecturers Champagne Systems present


8/8

COMICS is a hal year news letter edi-tion or all students and staf o theSchool o Communication and Me-dia. Everyone is invited to send ideasand articles to [email protected], or example news acts, excursionreports or events and photos.

Redaction: Eva Liesting and Babz

Mook. Text contributions: Jop Hei-nen (Winterair), Kees Westerkamp(IDM excursion), Dionne Fentrop(interview with Jelle de Boer), Ingmarvan Ast (KIC), Kirsten Cofeng (Em-men Zoo), Elly Landman and LuukSteemers (Chinalize it).Photos: Remco Veurink (FunX), JopHeinen (Winterair), Annebet Nee& Maura van Dijk (IDM excursion),Pepijn van der Hoeven (Chinalize it),Babz Mook (the rest).Thanks to: Tonnie Elderman

Design: Wieke MulderCirculation: 250 copiesRedaction address: [email protected]

Colofon

There are currently 1830 students enrolled at

the School of Communications & Media. 54%

are male, 46% are female. Is it

true that only females study at

CO and only males at CS? The

current situation at CO is 34%

male and 66% female (IC is about

the same, with 32% and 68% res-

pectively). They have been closer

in the past. The statistics at CS

are further apart, with 81% male and 19% female.

You can understand why we stimulate combined

parties. IDM is divided in exemplary fashion,

with 49% male and 51% female.

There are 118 staff members. 66%

of the lecturers are male (would

that be due to CS?), however

management largely consists of wo-

men (83%). As lecturers teach mul-

tiple programmes it is difficult to

determine the ratio of male/female

per programme. The ratio lecturers / remaining

staff is 74% / 26%.

The school statisticsThe men and women at ICM

I heard through the grapevine that my attitude was seen as not being interned in the

project.

I hope Im not getting an unsatisfactory mark as I have put an enormous amount of time

into this.

I use nonverbal communication a lot, and especially when talking.

There are very few photos of Gaudi to be found, perhaps this is also the cause of his death.

I hereby send you the assignment for tomorrow. Unfortunately I was not able to send it to

you 24 hours beforehand. I am not going to give you an excuse, as you have heard them often

enough. To be honest, I was so busy looking at your website that I unfortunately lost track of

time.

Do you have hilarious quotes or emails from lecturers?

Then email them to: [email protected]

Inbox

Mark in your agenda:Congress

The Business Intelligence lectorate has organi-

sed the Unstructured data also speak volumescongress. The congress focuses on the enormous

increase in use of unstructured data within

organisations for Marketing and Competitive In-

telligence. Using readings, product presentation,

workshops and casuistry the lectorate would like

Business Intelligence using unstructured data

to involve the information professional more in

Business Intelligence: the information strategy toutilise data more within organisations. For more

information see: www.hanze.nl/home/Schools/

Instituut+voor+Communicatie+Media/Lectoraat+B

usiness+Intelligence

COMICS nr 1 2006/2007 English version

Documents

Transcript of COMICS nr 1 2006/2007 English version