Comfy for MacA unique distribution opportunity

& Launch event case study

May 2010

Comfy keyboard Learning System

● Comfy‟s award winning educational product is now available

for MAC users

● Multi-lingual software in 23 languages

● Rich and exciting multimedia

CD content world For ages

1 to 5.

● Educational toys encourage

toddlers to learn through play

● Various software titles with

ages &stages educational

content

* Product name may be changed to MINICLICK, (subject to MOQ‟s)

The Opportunity● Additional new & exciting Mac accessory.

● Product fits the Mac demographic

age group (25-45) – parents for

toddlers

● „All family‟ solution - parents who shop with

their toddlers can keep them occupied while

scrolling throw the shop.

● Enhancement to the Apple in-store experience

strategy with Comfy keyboard.

● Exciting PR opportunity (see next slide)

PR Exposure● International launch event with Israel‟s Apple VAR -

IDIGITAL

● “A” list celebrity parents

● Massive media coverage

• E channel – new magazine WATCH

• News articles

• Brand recognition

Watch the launch movie

Launch Event

Point of SalePermanente in-store play & demo station

For further inquiries

Ofir (+1) 201-203-1031

ofir@comfyland.com