Come Round Creds Deck 2016
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Transcript of Come Round Creds Deck 2016
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WHAT COME ROUND DOES
We run in-home influencer marketing campaigns, getting products into the hands and homes of category influencers. We often do this by running hundreds of product parties.
Each campaign generates an abundance of high quality shareable content that allows our influencers to form an opinion on the product they tried at the party and recount stories to their
friends and families through word of mouth. We track the impact using surveys and social listening.
We bring influencer marketing to life.
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THE STORY SO FAR…!
60 CAMPAIGNS
720,000+ HOURS OF
ENGAGEMENT
IN 15,000+
HOMES ACROSS THE UK
ENGAGING WITH 240,000+ PEOPLE
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13,000 digital party packs downloaded
1.7m online reach
2,500+ eCRM opt-ins for BBC
320,570 people had a face-to-face conversation
about the DVD
15,000+ Facebook likes from 69 photos
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NPS shift of +32 percentage points
1.2m #Atomist impressions
141 product reviews
222,899 people had a face-to-face conversation
about the iron
361 pieces of UGC
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#CUTTHECORD
8,000 hours of product engagement
1.1m #NowSing impressions
70% of guests reasonably likely to purchase the game as a direct result of
the campaign
571,134 people had a face-to-face conversation about the
Now...Sing video game
NPS increased by 55 points
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3600% increase in reviews
1.2m #MacaronManicure
impressions
240 pieces of UGC
90,228 people had a face-to-face conversation
about the macarons
NPS shift of +80 percentage points
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19,000+ hours of product engagement
3.9m online reach
Album pre-order was required. 83% of hosts would otherwise
not have pre-ordered
400,713 people had a face-to-face conversation about the
album
60,000+ Facebook likes from 143 photos
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THE POWER OF INFLUENCER MARKETING
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HOW WE DO IT…
IN HOME BRAND
ADVOCACY
SAVVY SAMPLING
INFLUENCER OUTREACH
Parties in homes and workplaces across the
country
Targeted alternative to conventional sampling
Influential bloggers across wide range of topics from database
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THE MODEL – IN HOME BRAND ADVOCACY
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OFFLINE INFLUENCERS ONLINE INFLUENCERS
THE BLEND
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THE MODEL – SAVVY SAMPLING
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THE MODEL – INFLUENCER OUTREACH
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INFLUENCER PACKS MADE & SHIPPED BY US
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1,000 Producttrialsinvolving1,000potentialnewcustomers166,425 Conversations&recommendationsgenerated
500,000 Impressions500 Opt-ins
3,000 Hoursofproductengagement
50% ofinfluencers/amplifierslikelytopurchase20 PercentagepointincreaseinNetPromoterScore
DELIVERABLES (100 PARTIES)
18p perpersonreachedoffline6p perpersonreachedonline
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BRANDS THAT HAVE USED COME ROUND
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