1. 1COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. RealWorld Company Prole 2. 2COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Company Name: RealWorld Inc. Representative: Masaaki Kikuchi Capital: 4.1billion yen Incorporated: July 29, 2005 Business: Crowdsourcing, Point Exchange # of Sta: 140 (Inlc. Sub companies) Aliate (Japan): READO Inc. Mark Eye Inc. Real Marketing inc. Listed: September 18, 2014(Tosho Mothers: 3691) Web Site:realworld.co.jp FY2014 FY2015E Financial Results FY2014 FY2015E Revenue Operating Prot 27.6 Million 40.0 Million 1.9 million 3.0 million Crowd User8.9 million As of December 2014 Global Deployment # of User Japa n Indonesi a Singapor e Company Prole 3. 3COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. History of Overseas Business v RealWorld started the overseas business from 2011 and is deploying the same model in ASEAN region. RealWorld Asia Pte Ltd Singapore 100% from RealWorld Japan Investment / Conducting / managing overseas business focusing on ASEAN PT Situs Karunia Indonesia Jakarta, Indonesia 65% by RWA Online point / advertisement / crowdsourcing business Dec, 2011 Aug, 2012 Alliance with CrowdFlower (US) Opened the sitein Indonesia Alliance with WorkFusion (US) Feb, 2013 Jul, 2013 Feb, 2014 4. 4COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Crowdsourcing Biz Work at CROWD and earn point Point Exchange Biz Exchange earned points Earn point from EC or service Crowd-media Work online Crowdsourcing Exchange point to cash / electric money Point Exchange Service Overall Total users 8.8M 5. 5COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Earning points from online shopping / service, Owning 8.8M users as the largest online point media. *As of Dec, 2014 What is Crowd-media? 6. 6COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. More than USD70billion exchanged since started! Users can redeem to cash, electrical money, discount coupon and so on. To Cash, electrical money To products with 60% discount Redeeming directly Gathering redeemed points To establish new school in Cambodia What is Point Exchange? 7. 7COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. IT x Work Everyone can work with internet. Regardless of location, place or time! What is CROWD, Microtask-oriented crowdsourcing service? 8. 8COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. 1. Micro-task Crowdsourcing 9. 9COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. 0 10 20 30 40 50 60 70 Population in 1884 to 2060 Benets to Utilize Crowdsourcing 2526 Labor Trend in Japan n According to aging acceleration and the change of employment in Japan, the market requires new working style, which utilizes senior workers and housewives for working regardless of the working hours and locations! 10. 10COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. n BPO market in Japan will hit USD308nillion in Japan! BPO Market Forecast BPO2013 2,800,000 2,900,000 3,000,000 3,100,000 3,200,000 3,300,000 3,400,000 3,500,000 3,600,000 3,700,000 3,800,000 2011 2012 2013 2014 2015 2016 2017 BPOTrendinJapan 11. 11COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Crowdsourcing Platform WorkerServiceMenu ArticleWriting TakingPhotos DataEntry InternetResearch Debugging Contents MarkeNng UNlizingBigData TesNng ExpertiseTask Corporate Legal FieldTask O2O 12. 12COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Accurate MulNple-matching enableshighaccuracy EasyData Management BreakingintoNnychips ofpersonalinfo LowCost Noxed/admincost Fastand Massive 9millionworkerscanrealize BreakingformintoAnychips (Simplifying/DataProtecNon) CROWD StrengthofMicro-tasking 9MillionWorkers 2015/2/16 13. 13COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. RealWorldbreaksmissiveandcomplicatedtasksintoNnychipsand simpliesthemsothatourgeneralworkerhavingnospecialskillcan completethem. Breaking Data(1)CompanyName MuilN-checkedby dierentworkers Data(3)ID IntegraNon CrowdWorker Datawriaen byHand Client Data(2)Amount WhatisMicro-task? Example of Micro-tasking (Data entry) 14. 14COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. 10PTEs=>CrowdWorker Shortenby67% (100daysto30days) Saved50%cost Finding42%incorrectdata Thisclientcouldnotdothistaskbeforebecauseoftotalcostanddelivery butRealWorldcouldrealizethistaskuNlizingthecrowdworker/system! WhatisMicro-task? Categorizing 1.5 million product data from the major E-commerce company (3,125 in total) 15. 15COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Type Worker Task Example Remark Micro-task Crowdsourcing Any worker can do (Housewife / senior person) Simple task such as Data entry Writing Worker can work small task in short duration at anytime. Crowd-contest BPO Programmer / designer And other skilled person Website development / creation, logo design The marketplace to match the workforce with the project. Full-time Worker / Part- time worker Call center Data entry The company must organize the workforce and manage the operation. Comparison 16. 16COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. 2. Know-how of Micro-tasking 17. 17COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Know-how to Implement Micro-task (1) Designing Micro-task Output Task Task Task Task Task Task Task Task Work About source Using Please do method action = CoreSource Method Action Converting from the general task to crowdsourcing-based micro-task Breaking the task into most tiny pieces 18. 18COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Please search the URL of the official corporate site from the internet The Clients Demand: To clean up all company data, such as company name, address and phone Design task-flow Please correct the company name from the provided URL Core*1 Core*3 Please check the bankrupt / M&A status from internet and select the correct option Core*2 Bankrupt Please search the URL of the company bought this company Core*1 Please correct the cmpany information from this URL Deliverable Core*3 Know-how to Implement Micro-task (2) Example 19. 19COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. PleasendtheURLoftheocialsiteofRealWorld PleasechoosethecorrectanswerfromtheocialsiteofRealWorld Phone: Phone: Submit Know-how to Implement Micro-task (3) Example of Task Core 20. 20COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. 3. Showcase 21. 21COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Workers collect online and put them in the field. Workers Screen Volume/ DuraAon 900,000 data within 3days (30,000 data/day by 2,712 workers in total) Task To put the information of the product data in the blank Showcase 1: DataCollecAon&Cleansing 22. 22COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Volume/ DuraAon 1,500,000 data within 30days (50,000 data/day by 3,125 workers in total) TaskTo put the category on the product ID Workers Screen Workers choose the correct category from the list. Showcase 2: CategorizingData 23. 23COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. TaskData Management Data correction and collecting missing data Showcase 3: DataCollecAonOnline URL 9-99 http://www.abcd.com 1-1 http://www.efgh.com 2-22 3-33 4-4 9-99 http://www.ijkl.com 1-1 2-22 3-33 4-4 9-99 1-1 2-22 http://www.abcd.com 3-33 4-4 9-99 1-1 2-22 3-33 4-4 9-99 http://www.efgh.com 1-1 2-22 3-33 4-4 1-1 2-22 3-33 4-4 9-99 1-1 2-22 3-33 URL 9-99 http://www.abcd.com 1-1 http://www.efgh.com 2-22 http://www.ijkl.com 3-33 http://www.efgh.com 4-4 http://www.efgh.com 9-99 http://www.ijkl.com 1-1 http://www.abcd.com 2-22 http://www.abcd.com 3-33 http://www.ijkl.com 4-4 http://www.efgh.com 9-99 http://www.abcd.com 1-1 http://www.abcd.com 2-22 http://www.abcd.com 3-33 http://www.abcd.com 4-4 http://www.efgh.com 9-99 http://www.abcd.com 1-1 http://www.ijkl.com 2-22 http://www.abcd.com 3-33 http://www.abcd.com 4-4 http://www.abcd.com 9-99 http://www.efgh.com 1-1 http://www.abcd.com 2-22 3-33 http://www.efgh.com 4-4 http://www.abcd.com 1-1 http://www.abcd.com 2-22 http://www.abcd.com 3-33 http://www.ijkl.com 4-4 9-99 http://www.abcd.com 1-1 http://www.abcd.com 2-22 http://www.abcd.com 3-33 http://www.abcd.com OriginalDatafromtheclient Purpose To clean up the company information and collect missing information DeliveryData 24. 24COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. Showcase 4: Contents/ArAcleWriAng Volume/ Duration 100,000 articles in 30 days (3,334 articles / day) TaskTo provide massive article To pick up one sentence and To check with existing web contents To check with the search result 25. 25COPYRIGHT(C)REALWORLD,inc.ALLRIGHTSRESERVED. To live, to work and new things. Generating the social basement online. REALWORLD