Color My World….

Beyond Black and White

Printing in Color

• Uses of color– Emotion– Design– Emphasis

• Restrictions– Cost– Personal

Objections

Printing in Color

BLACK

YELLOW

Pantone Color Match System

• CMYK– Cyan (Blue)– Magenta (Red)– Yellow– Black

• 6-color printing– Spot/ Custom– Varnish– Metallic

CYAN

MAGENTA

Pantone Color Match System

• PMS Color System– Standardized– Universal– Acceptance– Paper Stock

• Coated (C)• Uncoated (U)

• “Spot” Colors are custom specific shades of color ORANGE 012

YELLOW 032C

Process C Blue

RED 187C

Meaning of Color

• Black– Night,

Consistency, Prudence, Wisdom, Sophistication

BLACK

Meaning of Color

• Green– Cool, Calm,

Nature, Comfortable

Green

Meaning of Color

• Blue– Trust,

Responsibility, Loyalty, Sensitivity

Blue

Meaning of Color

• Purple– Royalty, Romance,

Femininity

Purple

Meaning of Color

• Red– Warm, Romantic,

Aggressive

Red

Meaning of Color

• Orange– Action

Oriented, Organized

Orange

Meaning of Color

• Yellow– Faith,

Consistency, Wisdom and Glory

Yellow

Meaning of Color

• White– Purity, Calmness,

Delicacy, Refinement

White

Meaning of Color

• Grey– Exclusive, Success

Grey

Meaning of Color

• Brown– No-Nonsense

Brown

Meaning of Color

• For Logos

– Pick Two Designs You Like Best– Make One Logo 2-3 Color (Black

and a second or third Pantone Spot Color)

• Open Illustrator/ Demo Spot Colors