COLOR BOOK

THERE IS NO RECIPE FOR BEAUTY.BUT THERE’S A PLACE WHERE IT BLOOMS:THE ARTÈGO SALON!

There is a place where beauty naturally comes to life.

This place is your Salon, a place where creativity meets pleasure, to fulfill

your customers wishes of genuine and original color experiences.

We will now take you on a journey exploring our color families

EASY TO APPLYHIGHLY RELIABLE

THE FIRST PERMANENT HAIR COLOR CREAM WITH BIG PERFORMANCES AND BIG SIZE.

IT’S COLOR

150 ml3 applications

THE THREE COLOR COMPONENTS

PIGMENTSALKALINE ELEMENT

CREAM

BASE CREAM FORMULATION:

First element Amphoteric molecule.

It balances the hair porosity

Second element Fat alcohols

They are ramified alcohols that distribute the pigments

uniformly all over the hair. Fat alcohols: extracted from dairy

derivatives and coconut oil.

Third element Cellulose based polymer.

It creates a compact net for the color base cream.

Fourth element Anionic surfactant.

It is used to remove the alkaline residues, protecting the hair

structure from the atmospheric agents.

Synergetic action of 4 elements

IT’S COLOR

RETICULAR SYSTEM Synergetic action of 4 elements

The alkalin element is ammonia which is used in the lower possible % for every color level.

PigmentsA unique mix to up 10 – 15 pigments for each shade.

IT’S COLOR

103 NUANCES+ 9 SUPER&ULTRA BLONDE SHADES+ 2 EXTRA BLONDING CREAMS+ 3 INTENSIFIERS+ 1 NEUTRAL

• Shiny and fade resistant colors• Maximum highlift up to 4/5 levels• 100% grey hair coverage• Bright and intense results• Stable and precise reflexes• Great reliablility• 1:1 Mixing Ratio (1:2 con Super&Ultra Blonde shades) More than 10 million applications every year

ENDLESS COLOR COMBINATIONS!

MIX

0 volume Peroxide

To increase shine

To dilute other peroxides creating intermediate volumes

10 volume Peroxide

To darken

To lighten up to 1 level

To pre-color 1:1

To repigment 1:1

20 volume Peroxide

To darken

To lighten (1 or 2 levels)

To cover grey hair

30 volume Peroxide

To lighten (2 or 3 levels)

To cover “difficult” grey hair

To exalt the hair reflexes

40 volume Peroxide

To lift 3 or 4 levels

To lift up to 4/5 levels with super blonde shades.

MAXIMUM PERFORMANCES MIXED WITH 02 PEROXIDE.

IT‘S ALL IN THE MIX

IT’S COLOR

MIXING RATIO - 1:1 WITH IT‘S COLOR (1:2 WITH SUPER&ULTRA BLONDE SHADES)

Covering series are:

• Natural N• Cold natural NN• .3 Gold

Grey hair coverage, how and when, with reflexes:

• 0 – 30 % grey hair 2 parts of reflex, 1 part of natural

• 30 – 60 % grey hair 1 part of reflex, 1 part of natural

• 60 – 100 % grey hair 1 part of reflex, 2 parts of natural

Use 20 or 30 volumes peroxide according to the hair structure

GREY HAIR COVERAGE

100% COVERAGE

IT’S COLOR

OVER 250 MAGNIFICIENT COLOR SHADES FOR DAZZLING LOOKS!

YOUIUP2

3x100 ml9 applications

50% MORE SHINE ON NATURAL HAIR20% MORE BRIGHTNESS ON COLORED HAIR

SEMIPERMANENT HAIR COLOR GELNO AMMONIA ENRICHED WITH ARGAN OIL

YOU

BioCosmetix MixIT PROTECTS THE HAIR STRUCTURE THANKS TO THE SYNERGETIC ACTION OF 5 OILS:

Oxidizing pigments

Direct pigments

Argan oil it spreads through hair providing brilliance like never before

Sunflower oil it softens

Avocado oilit repairs

Jojobait hydrates

Flaxseedit gives elasticity

39 NUANCES+ NEUTRAL GLOSS+ 1 SPECIAL SILVER SHADE+ 1 SPECIAL SLATE SHADE

• Great grey hair coverage, comparable to permanent coloration • Natural tonalization and reflexes• Better shine and brilliance• Up to 1 level of highlift • Maximum performance: up to 9 applications with 1 box (3x100 ml bottles)• Mixing ratio 1:2

IT COLORS THANKS TO THE MIX OF DIRECT AND OXIDING PIGMENTS

THE COLOR TREATMENT PAR EXCELLENCE THANKS TO

UP2

YOUIUP2

ENERGIZER 1.8 = 5.4 VOLIN SYNERGY WITH YOU|UP2• Better deposit of direct pigments• Respect of tone on tone coloration• It ensures a natural cosmetic result• It glosses and repigments• Applied on damp hair it ensures a lighter result

ENERGIZER 3 = 10 VOLIN SYNERGY WITH YOU|UP2• Better deposit of oxidizing pigments• It emphasizes gloss• For grey hair coverage• Higher durability• Up to 1 level of highlift on natural bases

Ensuring shine and protection

Calendola

Panthenol

Pine

MAXIMUM FLEXIBILITY WHEN USED WITH THE SPECIFIC DEVELOPERS

RICH IN:

MIXING RATIO 1:2

FOR A PERFECT GREY HAIR COVERAGE• The best series are natural and gold• Mix the reflexes with the natural shade (30-60% grey hair)• Apply a natural base of the desired level (60-100% grey hair)• To cover thick resistant grey hair, use Energizer 3

YOUIUP2

COLOR SYSTEMTHE COLORING SYSTEM TO RESPECT THE HAIR STRUCTURE

IT’S COLOR On natural re-growths to restore tone and reflex (allowing to lift if necessary)

YOUIUP2 On lengths and tips to re-create a uniform color ensuring a long lastingeffect.

ADVANTAGES:• You only color once using the oxidizing coloration• Color is more compact and brilliant with the semi-permanent gel• Healthier and shinier hair, even after many services

THIS IS POSSIBLE THANKS TO THE BALANCED CORRESPONDANCE OF SHADES IN THE TWO COLORATIONS, GRANTED BY ARTÈGO, THAT USES THE SAME PIGMENTS, TREATING AND PREPARING THEM DIFFERENTLY.

FASHION AT ITS BEST WITH ARTÈGO COLORS

ONE60NINE

150 ml3 applications

AMMONIA, RESORCINOL, P-PHENYLENEDIAMINE PARABENS

PERMANENT HAIR COLOR CREAM TECHNOLOGY MEETS ECO-FRIENDLINESS

0%

60 NIN

E3 SPECIAL NUANCES

Ametiste lvl 9 for fashion reflexes, contrasts and personalizationsPearl lvl 10 to gloss, neutralize warm reflexes and give a natural result

Silver lvl 10 to eliminate yellow-orange reflexes

ONE60NINE

Amethyst

LVL9

Pearl

LVL10

Silver

LVL10

42 SHADES+ 1 NEUTRAL+ 3 SPECIAL TONES

• Nourishing coloration, like a beauty treatment• Up to 3 levels of highlift• 100% grey hair coverage• Formulation enriched with hydrating, wetting and protecting substances, as result of an avant-garde research• It contains last generation micro-pigments that ensure a long-lasting color• 3 special shades perfect to tonalize streaks in 5/10 minutes• Mixing ratio 1:1

ON

EOne60nine with Synergy 1 • 1 level of highlift• To gloss• To darken or to color tone on tone• To re-pigment• To pre-color

Mixing ratio: 1:1

ONE60NINE

One60nine with Synergy 2• 2 levels of highlift• To color, to gloss• To darken• To cover grey hair

Mixing ratio: 1:1

One60nine with Synergy 3 • 3 levels of highlift • Covering of thick grey hair

Mixing ratio: 1:1

SYNERGY|PIXTECHNOLOGY AT THE SERVICE OF WELLNESS

• Exclusive mix of pigments• Perfect synergy between the cream and the Synergy developer

FORMULATION ENRICHED WITH HYDRATING, WETTING AND PROTECTING SUBSTANCES, TO RESPECT THE HAIR STRUCTURE.

• SYMSIVE 1609 - Barrier effect• BEHENYL ALCOHOL - It spreads the pigments and makes the cream stable• TINCTORIA OIL - It purifies the scalp• BETAINE - It makes the final result uniform

CENTER STAGE FOR HIGH IMPACT GLOSS!

200 ml

MY COLOR REFLEX

NO AMMONIA NO DEVELOPERS

DIRECT COLORATIONMULTI-FUNCTIONAL GEL

MY COLOR REFLEX

• Intense and durable reflexes• Shiny and silky effect• It strengthens the hair• It emphasizes the cosmetic result• It glorifies the natural color• Maximum creativity on colored hair CO

LOR POSSIBLE SERVICES HOW TO USE

• Use alone

• Use on lengts and tips, while you

apply It‘s Color on the roots

• Dilute the My Color Reflex shade you

chose with My Color Reflex Neutral

• Mix with It‘s Color

• Dilute the My Color Reflex shade you

chose with My Color Reflex Neutral

• Use alone

• Temporary change in natural

reflexes

• Correct the cosmetic color

• Tonalize streaks or highlights

• Strengthen the cosmetic color

• Quickly correct unwanted

reflexes

• Slightly conceal grey hair

NEW GENERATION PIGMENTS, RESISTANT TO OXIDATION YET MIXABLE WITH PERMANENT COLORATIONS.NO ALKALINERS NOR OXIDANTS TO HIGHLY RESPECT THE

HAIR STRUCTURE: NATURAL WAXES, VEGETAL OILS AND

GLYCERIN GIVE PROTECTION, SOFTNESS, SHINE, SO THAT

THE PRODUCT DOES NOT STAIN THE SCALP.

REFLEX

MY COLOR REFLEXMY COLOR REFLEX

MAROONCold MaroonDark MaroonWarm Maroon

BLONDEVery Light Gold Blonde

Sand BlondeIntense Gold Blonde15 SHADE THAT

WILL GLORIFY YOUR CUSTOMERS’ HAIR WITH STUNNING REFLEXES!

SPECIALNeutralSilverViolet Blue

Green Plum

BOLDRuby Red

Copper GoldOrange Copper

THE CHROMATIC RESULT IS INFLUENCED BY• Application base (it colors by depositing pigments)

• Higher porosity = more intense results

• Developing time

• Residual moist (which dilutes the color)

SPECIAL SHADESGREEN: it gives a vivid green reflex to 9 gold level hair.

BLUE: it gives a blue reflex to level 10 bleached hair. On grey hair, it give a very light blue reflex. It neutralizes yellow and yellow-orange reflexes. It enriches every nuances with a cold reflex.

PLUM: it gives the hair a plum reflex.

NEUTRAL: it dilutes the pigments of the shade with whom it is mixed with, softening its result.

SILVER: it counteracts the yellowish effect on grey hair and of the streaks on the lighter bases (it may be necessary to mix with neutral).

VIOLET: it gives a vivid reflex and it may be useful to eliminate the yellow and orange reflexes given by the 6 and 7 level streaks.

MY COLOR REFLEX

COLOR SHINE MASK

200 ml

1 PRODUCT, 3 BENEFITS:CONDITIONING, SHINE, COLOR

A MASK FOR COLORED HAIR

CHOCOLATE HONEY

BLUEBERRY

PEARL

THE PERFECT PRODUCT FOR YOUR CUSTOMERS:• Home maintenance for their color• An added value as salon service

MELON

CHERRY

SHINECOLOR SHINE MASK

6 SHADES TO COVER EVERY NEED:

MA

SK• Formulation enriched with silk proteins to protect and hydrate the hair

• It preserves the hair brilliance over time

• It does not contain ammonia

• It tonalizes streaks and highlights

• It enhances natural and colored reflexes

• It does not light up the hair

• It slightly conceals grey hair

• Lasting fruity scent

• Recommended for retail, to exalt the hair color.

THE RIGHT COLORFOR EVERY CUSTOMER

To preserve color shine

and intensity over time.

For every customer 100% grey hair coverage.

For those customers inspired to eco-friendly and wellness principles. Natural grey hair coverage.

For those customers who want to give new life to their color or for the ones who want a crazy effect on their hair.

For a customer who wants to get closer to a cosmetic color.

THE BEST ANSWER TO THE MODERN COLORIST CHALLENGES

• Maintain the top quality of color services• Increase the quantity of color services• Differentiate the services

ARTÈGO COLORATION: FOR WHO THINKS OF COLOR AS A MAIN SALON BUSINESS

is a brand of:Unicompany SpAVia Pontina Vecchia 33.600 00040 Ardea, Rome Italy

Tel. + 39 06.9145177www.myartego.com

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