Exploring the Cost Function in Color Perception and Memory ...
Color Affecting Memory
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Transcript of Color Affecting Memory
COLOR AFFECTING MEMORYEmily HanwellBellwood Antis School District/ Grade 9
I wanted to know what color of paper would improve memory the most. For example, if you are studying for a science test what color would help the studying process go quicker?
PROBLEM
•Does different color of paper
affect memory?
RESEARCH•According to Dr. Morton Walker, who wrote the book The Power of Color, stated that different colors have physical affects.–Affects such as lowering heart rate and reducing appetite.
FURTHER RESEARCH
• The book stated that colors elicit different
emotions and reactions.
RED VS. BLUE• Red
–People pay the most attention to it
–Most energetic–Warmest colorHave you ever noticed most ads have red in them?
RED VS. BLUE• Blue
–Lowers body temperature–Slows heart rate–Reduces appetite–Cooler color
HYPOTHESIS• My hypothesis for this experiment, is that the color blue will affect memory by improving it the most.
EXPERIMENTAL DESIGN
• Experimental variables
–Colored paper
EXPERIMENTAL DESIGN• Experimental Groups
–B Group for blue paper–R Group for red paper–Y Group for yellow paper
EXPERIMENTAL DESIGN• Control Variables
– Eyesight of people used
– Time the people have to study
– When the people study (During the day)
– Number of people used (10)
– Age of people used (14-45)
– Subjects being isolated and separated from every distraction
– Shade of color of paper– Size of paper
(Standard size)
– Color of font– Size of font– Style of font (Times
New Roman)
– Number of items on the list (20)
– The list of the same items
EXPERIMENTAL DESIGN• Control Group
–no color, or white paper
PROCEDUREThis is the procedure I used to test my hypothesis.
Step 1. After gathering all materials and 10 subjects, give the isolated person a list of 20 items in black ink on each colored paper (red, yellow, blue, and white)
STUDYING PROCEDUREStep 2. Allow subject to study the list by following this procedure:
1. Subjects will be placed alone in a room with limited distractions.
2. Study for 60 seconds.3. Give the subject one color of
paper at a time.4. Once the subject’s time is up stop
them from studying and then instruct them to verbally repeat the items back in order.
PROCEDUREThis is the procedure I used to test my hypothesis.
Step 1. After gathering all materials and 10 subjects, give the isolated person a list of 20 items in black ink on each colored paper (red, yellow, blue, and white)
PROCEDURE CONTINUEDStep 3. Instruct the individual to verbally repeat the list of items in order that was on the paper.Step 4. Record how many they get right. When the subject makes a mistake, end the count.
PROCEDURE –ADDITIONAL TRIALSStep 5. Repeat with another subject (same color of paper) until 10 have been tested.Step 6. Repeat using a different colored paper and rearranged list.Step 7. Repeat using white paper this is my control group.
DATA TABLE
1 2 3 4 5 6 7 8 9 10
White
4 3 2 3 12
4 4 7 4 6
Yellow
6 1 6 1 3 7 1 8 7 2
Blue 3 5 2 2 3 4 8 3 7 10
Red 3 8 6 3 6 8 7 4 8 9
SubjectsColorofpaper *Numbers mean the number of correct
answers each subject got per color of paper.
CORRECT ANSWER BAR GRAPH
Series10
10
20
30
40
50
60
70
BlueRedYellowWhite
Number of correct answers
Colors
STANDARD DEVIATION
White Yellow Blue Red 02468
101214161820
Chart Title
Axis Title
Axis Title
CONCLUSION• My data does not support my hypothesis.
Therefore, I reject my hypothesis that blue colored paper would affect memory the most by improving it.
POSSIBLE IMPROVEMENTS• Have more people perform
the experiment.• Use all of the colors of the
rainbow.• Use people of the same age.