Memory. Interesting Video Color Changing Card Trick Color Changing Card Trick.

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MemoryInteresting VideoColor Changing Card TrickInformation ProcessingEncoding: The first stage of information processing. Receiving information through the sensesEX: Typing into a computerStorage: the second stage of IP. Storing and sorting information in the brainEX: Pressing the SAVE buttonRetrieval: the final stage of IP. Acting on the basis of informationEX: Finding and opening up your documentEncodingYou are constantly bombarded with information from all your senses. You must narrow this down!Selective Attention: focusing ones awareness on a limited segment of the total amount of sensory inputEX: Color changing card trickFeature Extraction: Identification and analysis of specific elementsEX: What parts of a conversation you rememberSelective Attention TestStorageThere are 3 stages of memory storage:Sensory Storage: very brief (0-1 sec) memory storage immediately following initial reception of a stimulusEchoic: sensory memory for sound (about 1 sec)Iconic: sensory memory for vision (fraction of a sec)

StorageShort-Term Memory: memory that is limited in capacity to about 7 items and in duration by the subjects active rehearsalRehearsal: repeating items in short-term memory over and over to move it to long-termEX: Repeating vocab wordsChunking: organizing items into familiar, manageable units. Often occurs automaticallyEX: Combining numbers in a phone number or social security numberChunking10 Seconds to remember all the numbers:


Chunking10 Seconds to remember all the numbers:

1492, 1776, 1812, 1941

StorageLong-Term Memory: information storage that has unlimited capacity and often may last indefinitelyWith rehearsal and practice, we can store things in long-term memoryThe more we put into our long-term memory, the easier it gets to put things there!!! (Like a muscle)Implicit: procedural and conditioned memoriesWriting, riding a bike, fear responsesExplicit: declarative, semantic memoriesThe pledge, dates, famous people, sports statsRetrieving InformationMemories need to be retrieved. But there are a few different methods of doing it:Recognition: type of memory retrieval in which a person is required to identify an object, idea, or situation as one he or she has or has not experienced beforeRetrieving InformationRecall: type of memory retrieval in which a person reconstructs previously learned materialRelearning: it is easier to learn things a second time and requires less rehearsalForgetting: when interference makes it difficult to retrieve long-term memories. WE NEVER LOSE LONG-TERM MEMORIES!!!Memory VideoMemory VideoThinkingChanging and reorganizing the information stored in memory in order to create new information. 4 Units of Thought:

ThinkingImage: a mental representation of specific events or objectsMost simple unitHighlights of the original

ThinkingSymbol: an abstract unit of thought that represents an object, event, or qualityMost common are wordsStands for something other than itself

ThinkingConcept: A label for a class of objects or events that share common attributesEnables us to chunk large amounts of informationAnimal, liquid, music

ThinkingRule: A statement of the relationship between conceptsEX: cannot be in two places at onceMost complex unit of thoughtLateral Thinking Questions