College Kids For Cancer Awareness

Anthony DiMezzaMike Mondelli

Dory LandaDaniel Pelner

Tina Yi-Hsuan Huang

General Goals

• Spread cancer awareness

• Generate interest amongst students

• Reach out to those already in the fight

• Post tips to help prevent the disease

Social Media Goals

• 30 Facebook Likes

• 30 Twitter followers

• 10 Retweets

• 10% re-pin rate

Metrics Used

• Facebook likes

• Twitter followers

• Reposts on Twitter and Facebook

Campaign

• Ran from April 5th to May 4st

• Facebook

• Twitter

• Pintrest

• Created: April 7th

• Ended: May 5th

• Metrics:

1. Likes (# of fans)

2. # of Shares

3. Reach Rate

Facebook Fan Page

143 on 1st week (4/7 – 4/13)

247 on 2nd week (4/14 – 4/21)

172 on 3rd week (4/22 – 4/28)

132 on 4th week (4/28 – 5/5)

Twitter Analysis

Goals

• Followers (30 or more)

• Retweets (10 or more)

Strategy

• Follow influential people in the cancer and health community

• Get these people to follow back

• Tweet useful information

Strategy• Tweet inspirational stories about cancer

survival stories

• Tweet health and nutrition facts for how to remain healthy and cancer free

• Link visitors to sites off Twitter

Results

Results

Results

Pinterest Analysis

Goal: 10% re-pin rate

Pinterest

• Pinterest is an online Pin board

• Upload and share pictures with people from all over the world

• Create boards for specific topics and separate pictures by topic

• Gaining popularity, but not as popular as Facebook and Twitter in Social Media

Pinterest Stats

• 17 Pins on 2 boards

• 29% re-pin rate achieved in the last week for the campaign

• 5 re-pins

Health and Wellness

Cancer Awareness

Critique (Facebook)

• What we did well– Got the minimum of 30 likes within 9 days

– Got at least 4 to 5 people to like each of our wall posts

• Things to improve– Share more videos

– Get people to share our wall posts

– Interact more with followers

Critique (Twitter)

• What we did well

– Attracted over 30 Twitter followers

– Posted information in the form of news articles and videos that allowed our followers to become more knowledgeable about cancer

– Retweeted other relevant posts related to cancer awareness.

Critique (Twitter)

• What we could have done better

– Interact with our followers

– Try to get followers to post their own tweets using our hashtag symbol (#beatcancer)

Critique (Pintrest)

• What we did well

– 29% re-pin rate

– Posted pictures relating to health and cancer awareness

• What we need to improve

– The amount of followers

– Have to find a way to post relevant pictures that are useful to our audience.