c o n s u l t i n g

Collective buying platformConcepts & Roadmap

2

Introduction

This document briefly describes:high level concepts

development team & timeplan

project heads

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High level concepts

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The factsWhat do you think about outlets?

Low costs channel to deliver high volumes of goods at cheaper price

Are outlets useful ?Are the economy downturn the right time to use web and mobile channel to make a growth?

If you think so, you should continue reading...

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The ideaWhat about some kind of outlet on the web?

Low costs channel to sell high volumes of goods on the web, but let’s take a look at constraints:

Large number of customers per day which buy time scheduled offers with low costs logistic services or extended presence

Large number of merchant to make a big marketplace

Mobile channel to access market in mobility and push offers to customers

Accept any kind of payment system

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The marketMarket analysts report a growing market of 20 milion euros per year for the collettive buying marketplace in Europe

There are 3 main players in Italy:

City deals

Saldi privati

Born4shop

The market are in the growing phase because :

Born4shop and Saldi privati merge themself

City deals was acquired by GroupOn that is the USA market incumbent

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How to be a player?Simply having an e-commerce platform matching three classes of success factors:

Scalable, Robust and Open

to create a real marketplace on the web

Mobile, Viral and Agile

to grow rapidly

Cheaper, Secure and Direct

to deliver a real added value to customers

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Technological level concepts

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Basic Concepts

The ideal technological platform must beMulti-componentsWebServices orientedSecureScalable

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More in depth: multi components

Our platform provide more than e-commerce platformOur platform is a loosely coupled integration of 7 basic componentsEach component is strictly dedicated to one business function and optimized to speed up the entirely business service

e-

CRM

Billing

ValuSet

CMS

Publishing

Payement

Administratio

W1

W9

Wn

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More in depth: WebServices orientationWe design to realize business service composition through SOA oriented design and implementation The platform is free to scale in service and performance in the simple way you think to aggregate LEGO™ bricks

e-Commerce

CRM

CMS

W3

W4 W8W5

SMS

Twitter/FB

Providers

eMail

AdminW6

W7

Billing

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More in depth: Secure

Our platform will be secure in all user’s interaction phase:

Users’ personal data retention: data encryptionMerchant’s deals offering: digital certificateDeal’s assignments: anti-fraud codeCommunications: SSL protocol protection

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More in depth: Scalable

Our platform is design to be scalableA single business service may have one-time dedicated infrastructure on the cloudThe web services may migrate to the clouds in a transparent way to deliver more power when we need, without downtimeWe build a grid of interconnected infrastructure services to scale in both horizontal and vertical directions

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Design & Development

Team

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Design & Development Team

We need to have a development team made by a cluster of specialized entities, orchestrated via Program Management Office & Demand:

Platform fast prototyping

iPhone Design

Mobile development

Graphical content

PMO & Demand

Business Needs

Platform Prototyping

Mobile Design

Mobile Development

Graphical Content

Platform Development

Marketing Content

CTO, COO, Tech Head

CEO, CIO, Marketing Director

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The development timeplan

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Development TimeplanOur platform is designed to have sustainable and agile development plan :

15th july 2010 – Platform 1st DRAFTReady to present the platform base capabilities

15th sept – Web service oriented & cloud PlatformReady to migrate the platform bricks to the cloud

15th november – Mobile oriented platformReady to move the customers from the web to the mobile

15th jan 2011– Multi-tenant oriented platformReady to deliver the platform functionalities to 3rd parts

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Project Heads

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Good people, business value

Andrea CecchettiOpen Consulting: Consulting service director and OwnerCapgemini: Information Security BU’s ManagerMemopal: Cloud Storage Director & CISOBee New Tech: Business Development Manager, IT Innovation Manager

Luigi GangitanoOpen Consulting: Technological service director and OwnerMemopal: Cloud data Designer & ManagerTSA: Technical ManagerBee New Tech: Security Product Manager

c o n s u l t i n g

Andrea Cecchetti | Consulting Service Director cecchetti@openconsulting.it

Luigi Gangitano | Technology Service Director gangitano@openconsulting.it