Coldwell Banker

“A Brand New Suite of Digital Products”

Real Estate

Agenda• Our Strategy

– A Visually Stunning, Personalized Experience– A (Truly) Mobile Platform– Become More Social– Engage the Seller

• eMarketing Transition

What’s Going On in the Market

Real Estate

Our Process• Worked with a Research Company• Evaluated Industry Statistics• Spoke to Many Brokers and Agents• Engaged a New Digital Agency

A Sea of SamenessA Sea of Sameness

Create a Visually Stunning, Personalized Experience

Real Estate

The New “Home” Page

desktop tablet portraitmobileportrait

mobilelandscape

Home: Hero

B2B2

Home: Home: Buyer & Seller Buyer & Seller ExperiencesExperiences

B3B3

Home:Home:Agent & Agent & Franchise Franchise ExperiencesExperiences

B4B4

B2B2

B2B2

B2B2

List/map view

Map View

The buyer switches to grid/carousel view

“Pinterest” View

A (Truly) Mobile Platform

Real Estate

NATIVE APP HOME SCREENS FOR EACH USER TYPE

buyer seller buyer/seller agent

IPAD PHONE APP HOME SCREENS FOR EACH USER TYPE

buyer seller

buyer/seller agent

property detail page

Become More Social

Real Estate

Create a mechanism for social-like sharing

Provide feedback to sellers, agents

Engage the Seller

Real Estate

Depersonalization?

The Seller Story

Allow homeowners to participate in the process.

The homeowner visits their property’s detail page and decides to add a few new photos.

The agent receives an update about the new

photos on their activity feed.

The seller sends the agent a message containing their personal story about the property.

The buyer visits the property’s detail page again the next day, and is delighted to discover new exclusive photos and videos added to the listing.

The buyer begins scrolling and discovers an exclusive story about the property written by the homeowner.

What You Need to Know• We will have opportunities for home page placement• We are seeking examples of seller content• We will no longer be supporting

– Agent Templates– Traditional Virtual Tours (anything in a YouTube format is ok)

“Digital Platform” launch: Gen Blue 2014

Real Estate

THANK YOU© 2014 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.