Cogmat digital marketing profile.v1.4
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21-Oct-2014 -
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Transcript of Cogmat digital marketing profile.v1.4
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About Us
CogMat, a division of CMSS Pvt. Ltd., based out of Mumbai and Hong Kong, is a pure-play digital marketing agency.
• Our Core Strength is identifying niches or pitfalls for Clients and accordingly designing campaigns to enhance their strengths or undermine their weaknesses.
• We do not have an “over-the-counter” campaignavailable and after Careful Research andEvaluation, we arrive upon a Solution for Clients.
• Our Campaigns help Clients meet their goals of NewEntity Acquisition, Existing Entity Retention and Buzzabout the Brand.
• Our Expertise proves to be extremely useful toCompanies belonging to people-focused industriessuch asEducation, Retail, Entertainment, BFSI, Telecom, Consumer Products, and Professional Services.
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Our Clients….
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CMSS Clients
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Our Services
Social Media Marketing
Online Reputation Management
Search Engine Marketing and Keyword-Based Targeting
Search Engine Optimization
Website Development
Application Development
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Social Media Marketing
Daily Management of Social Profiles
of various brands and businesses.
Running online campaigns that are in line with
the brand’s offline
campaigns
Ideation for online
campaigns and contests for
promotion of various services and products.
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Angel Broking
One of India's leading broking houses positioned as a company for the masses. CogMat handles their Facebook page, promoting their products, answering queries and running regular campaigns on the Social Media Space.
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Edelweiss
A Large Financial Brokerage Company, Edelweiss wanted to change people’s perception from that
of a niche firm to one for the masses.
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Quick Heal
A brand with a global footprint - it operates in 60+ countries - CogMat handles their numerous queries,
seamlessly integrating their offline campaigns online, while conceptualizing Digitally-driven campaigns
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Mufti Jeans
One of the leading apparel brands in India, Mufti Jeans’ page has over 2 million fans, with applications such as
Store Locator, Lookbook, Collections, etc.
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Chambor - Geneva
Chambor’s page is one of the most interactive pages in the cosmetics space with regular contests, fun tips and beauty advice, leading to an active, growing fan base.
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Wine Fest - Mumbai
Annual Wine Fest held in Mumbai: CogMat ran a 4-month campaign to bring in 14,000 fans and facilitating sale of 139 passes to the
event. Moreover, we generated healthy conversation with close to25 gourmets in town
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Online Reputation Management
• As part of Online Reputation Management, CogMat hunts, tracks and addresses all comments made on various fora – positive or negative. The idea is to address all comments, thereby instilling faith in the brand.
• We broadly categorize ORM into two :- Seek and Seed
Seek
Seeking and Addressing Positive
Reviews
Seeking and minimizing Online Negativity
Seed
Search for relevant queries and talk about
the Brand
Find posts on various fora where people are discussing the brand’s products/services and
seed relevant data.
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Angel Broking
CogMat handles close to 50-70 queries, comments and reviews each month
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Richfeel Trichology Centers – India
More than 250 queries answered
within 1 month
18 leads generated through Social
Media – average ticket size of INR 20,000
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Four Points by Sheraton – Navi Mumbai
Receiving LoveMaking sure
happy customers are replied to and thanked for their efforts and love
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Gems BSchool
With a pinch of saltAnswering negative
comments and transforming the brand perception into positive for enhanced brand
loyalty
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Search Engine Marketing & Keyword-Based Targeting
Strategizing and planning holistic search
campaigns
Designing attractive banners to target
multiple Networks
Placing on relevant sites and optimizing
through constant monitoring and sorting
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Keyword-based targeting using Google Networks
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Display Ads
Communication strategy:Enjoyment with family and kids, affordability, beating the Summer Heat and the speed of the filtration process.
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Keyword-based targeting using Google Networks
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Search Engine Optimization
Creating comprehensive and holistic SEO strategies to increase relevant traffic to clients sites
Ensuring clients’ sites are at optimum position for relevant keyword searches
Ensuring that relevant indirect keyword searches lead to positive information about client
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Search Engine Optimization - Firstsource Solutions Ltd.
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Search Engine Optimization
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SEO for a niche client – Desjoyaux Swimming Pools
Keyword
Optimized link
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Applications
• Ideation for applications – Utility apps and Engagement apps
• Development of various applications to suit all existing platforms (i.e. Android, iPhone, websites, Facebook and so on)
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Experience Now Tab
The tab was specially designed to direct fans & to allow users to explore the
existing USPs of the website (personalized advice to
retail clients)
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Cox and Kings – Virtual Wanderer
An online quiz application –
Live at the moment at
Virtual Wanderer
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Zuci – Secret Status App An application on Facebook, part of a
campaign called “Think Aloud” – it
allowed users to set their status to signify
a certain hidden meaning. Aimed solely at women
users, men had no access to the application.
As seen here, we created an interactive mosaic out of our over 50,000 fans who participated in the campaign. It was uploaded
to signal the end of the campaign
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Spreading Smiles Tab
An application on Facebook where people were encouraged vote for a particular activity. On the basis of this, the client would ensure that the chosen activity was conducted for children, with the help
of NGO Ank. Conducted for Diwali
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Angel Broking – Lead Form on Facebook
Captcha Code for security
Leads directly go to client
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Mufti’s Lookbook
CogMat created a Microsite within Facebook for Mufti with all the necessary information a Mufti fanatic could be looking for, and showcasing Mufti’s entire collection
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Websites
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Mahindra – Mpower – The home page
CogMat has designed and developed Mahindra’s HR portal –Mpower, helping more than 155,000 employees in over 100 countries chart their growth path
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Mahindra – Mpower – Inside Pages
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Ecommerce Site - Mufti
Website developed by CogMat for apparel brand Mufti.Live at http://www.mufti.in/
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Ecommerce Site - Benzer
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Corporate Website for Thomson Reuters’s subsidiary
CogMat developed the website for Thomson Reuters’ subsidiary, Fast Facts – it provides a host of accounting, payroll and inventory monitoring software for companies. Live at http://www.fastfacts.co.in
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Oxemberg
CogMat developed the new website for Oxemberg, the men’s formal wear label under the Siyaram Group . Live at www.oxemberg.com
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New Media
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Live Streaming for Reliance Digital on Facebook
CogMat covered and streamed Priyanka Chopra’s launch of her debut album ‘In my City’ at Reliance Digital. People tuned into the application on Facebook to watch the live stream.
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Day-long Live Streaming for Vijay Sales – from Conception to Execution
Inorder to celebrate acquiring 1 lakhfans on Facebook, CogMat designed
a unique campaign where employees of VS said “Thank You” One Lakhtimes on a first-of-its-kind live-streaming online event in India
As seen below, we trended on Twitter in Mumbai for
over 6 hours, getting us 675 tweets and half a million
impressions
We were also widely covered
on several online portals including www.afaqs.comwho praised the innovation and uniqueness of our campaign
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Asus’s association with Chennai Express
CogMat designed the entire Social Media Campaign using Facebook and Twitter. The challenge was to bring a connect between the product, the Asus Transformer Book and the movie Chennai Express. CogMat ran hastags like AsusReadySteadyPo and AsusChennaiTwist to harp on the movie’s popularity to talk about the product features.
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Thank You!