Cogents Performance Marketing Group

About Performance Marketing Group

Performance Marketing Group is Australia’s largest direct response performance network.

Spanning 4.2 million consumers and over 200 publishers, Performance Marketing Group is a unified solution for connecting Australian brands with Australian consumers.

With 11 years experience delivering quality campaigns to consumer audiences, the Performance Marketing Group is dedicated to reliably delivering huge consumer reach with exact targeting in a timely manner.


The Performance Marketing Group Difference

• Access 4.2 million Australian subscribers on a cost per response basis

• Includes 40+ large permission publisher databases

• A unified and transparent tracking platform for easy real time reporting

• Consistently achieving rapid deployment and response times

• Australian based account management

• Consistently delivering large volume for highly targeted consumer campaigns

• Strong, unique and exclusive publisher relationships

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The Audience - State Breakdown


The Audience - Gender Breakdown


Some of Our Clients…


Some of our Publishers…


Recent Campaign Examples…

Client: Telstra

Brief: Build a customer panel of 11,000 exclusively Telstra consumers

Outcome: Panels recruited to exact specification in under 4 weeks



Client: Cudo

Brief: Attain geographically targeted customers on a cost-per-member basis

Outcome: Over 42,000 members attained in less than 60 days



Client: XBOX Kinect

Brief: Drive awareness of new product to Female purchase decision makers for Christmas gift consideration 33,000 unique female visits required

Outcome: Campaign delivered in 7 days



Client: Jump On It


Outcome: Over 100,000 members in 8 months




Client: RAMS Home Loans

Brief: Attract first time investors to apply for finance

Outcome: 250 qualified applicants in 30 day period


Client: Wine Selectors Xmas Comp

Brief: Attain Australian wine customers on a cost-per-member basis

Outcome: Over 26,000 members in 30 Days Cogent Online Pty Ltd |

Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com


Client: Spreets


Outcome: Over 70,000 members in 7 months



Client: OfficeMax

Brief: Construct a small targeted custom panel of Female purchase decision makers

Outcome: Over 1500 highly targeted members in 48 hours Cogent Online Pty Ltd |

Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com


Client: Adrenalin

Brief: Widely promote Christmas Giveaway promotion in order to boost seasonal sales

Outcome: Over 50,000 Australians delivered in 20 Days


Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com

Available Targeting

• First Name

• Last Name

• Mail Address

• Age

• Gender

• State

• Postcode

• Household Income

• Job Function

• Business Leisure Travel Habits

• Mobile Phone Provider

• Subscription TV usage

• Media Consumption Habits

• Entertainment Consumption Habits

• Internet/Broadband usage

• Investment Habits

• Household Income

• Attitudinal Statements

• Number of Children

• Country of Birth

• Primary Credit Card

• Home Ownership Status

• Principle grocery buyer identification

• Preferred Political Party

Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com

Contact Us

Greg SilverDirector of Performance Marketing

[email protected]: +61 2 8071 5905Mobile: +61 415 494 262

Fax: +612 8088 6157

Cogents Performance Marketing Group

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