Cogent data card

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Contact DetailsMorbi aeneanDolor aliquam mauris mauris Lobortis dolorem convallis mauris Euismod urna elit adipiscing Pharetra nullam elit

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AddressLevel 5,616 Harris StreetUltimo, NSW 2010

Class aptent taciti sociosqu ad per inceptos hamenaeos

www.cogentads.com

Cloud Panel

Map

Company description and quotes

summary

Cloud panel image

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HowNatoque et. Sit nam duis montes, arcu pede elit molestie, amet quisque sed egestas urna non, vestibulum nibh. Molestie ornare amet vel id. Rem volutpat platea. Magnis vel, lacinia nisl, vel nostra nunc eleifend arcu leo, in dignissim lorem vivamus.

WhyNatoque et. Sit nam duis montes, arcu pede elit molestie, amet quisque sed egestas urna non, vestibulum nibh. Molestie ornare amet vel id. Rem volutpat platea. Magnis vel, lacinia nisl, vel nostra nunc eleifend arcu leo, in dignissim lorem vivamus.

Cloud For Agencies Cloud For Publishers Cloud Data Exchange

We Payout 20% commission on all cloud campaigns

50:50 rev share (after agency commissions) for all members

50:50 rev share (after agency commissions) for all members

We Provide CloudOffersTM exchange programme Universal profiling methodology, member management & campaign

delivery

In-depth member profiles, CloudPanelTM participation

You Get CloudOffersTM account, campaign tracking & reporting

CloudPanelTM account, revenue tracking & reporting, premium sales

support & CloudOffersTM

CloudPanelTM account, revenue tracking & reporting, premium sales support & CloudOffersTM, profiled

member data to your listsAdvantages To You Accessibility to CloudPanelTM, delivery,

yield & quotas managed by Cogent, campaign tracking in real-time. Safe-

sender assured delivery.

Accessibility to CloudOfferslTM, delivery, yield & quotas managed by Cogent, revenue tracking in real-time. Safe-sender assured delivery. Long-term revenue opportunities per member.

Market leading profiling methodology, increased targeting of lists,

supplementary revenue stream from existing database

Volume 250,000 Cloud members, 2m network overspill

250 direct clients, 12 agencies, 4+ market research partners

N/A

Specific Solutions/Partner Programme White-label opportunities, managed panel services & re-contact/data

exchange

CloudOffersTM participation, CloudPanelTM reseller

CloudOffersTM participation, CloudPanelTM reseller, managed panel/

member servicesCosts No setup costs, self-serve reporting No setup costs, 20% agency

commissions on salesNo setup costs, $1 per member record

Contact [email protected] [email protected] [email protected]

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Paragraph Text - quotes & design

mailto:[email protected]






Marketers & Market ResearchersRespondents & Research Services

Competitive pricingQuota managementGeo-targetingIndustry ʻsegmentʼ targeting250,000+ members

Research Services# Survey recruitment# Panel-On-Demand recruitment# Survey design & build# Survey delivery# Analytics & reporting# Data exchange / re-contact

Data quality# ASMRS / ISO standard# Double-opt-in# Non-incentivised

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Technology Partners & Survey ProvidersRespondents & Deliverability Solutions

Simple pricing / partner rate cardsQuota managementGeo-targetingIndustry ʻsegmentʼ targeting250,000+ members

Deliverability Solutions# Safe-Sender Programme# Campaign tracking & optimisation# Yield management# Lyris API & data exchange

Panel services# Access panels / re-contact# Panel recruitment# Panel / member management

White-label solution# Co-managed panel - Cloud Publisher# 20% commissions on campaigns - Cloud Agency#

Description of servicesNatoque et. Sit nam duis montes, arcu pede elit molestie, amet quisque sed egestas urna non, vestibulum nibh. Molestie ornare amet vel id. Rem volutpat platea. Magnis vel, lacinia nisl, vel nostra nunc eleifend arcu leo, in dignissim lorem vivamus. Justo vel ante sed placerat

Cloud Panel

Agencies / Market Research CompaniesRespondents & Panel Management Services

Simple pricing / agency rate cardsQuota managementGeo-targetingIndustry ʻsegmentʼ targeting250,000+ members

Outsource model# Survey delivery platform# Incentives# Respondents

Panel services# Access panels / re-contact# Panel recruitment# Panel / member management

White-label solution# Co-managed panel - Cloud Publisher# 20% commissions on campaigns - Cloud Agency# Data exchange & progressive profling# Panel-On-Demand & cross promotional recruitment

Cloud panel logo

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58

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64

67

70

73FemaleMale

.

Travel

HealthcareTelcos

FMCGCharities

Automotive

RetailUtilities

Industry Sectors By Coverage (255,670)

Finance

MediaAge

Market Research Services Market Research Services Data only $ / Complete

Data & Survey Technology Data + License

Full Service (Design & Implementation) On Request

Panel Recruitment $ / Sign Up

Panel Management Services On Request

Analytics & Consultancy On Request

Pricing (data) - Typical survey (10 minute survey) Pricing (data) - Typical survey (10 minute survey)

Pre/Post (400 sample PP25-54 metro) AUS $2,800

Segmentation (2,000 sample PP18+) AUS $12,000

Targeted study (100 M 50-70 QLD/VIC) AUS $1,100

Ratecard - Cost per complete (10 minute survey) Ratecard - Cost per complete (10 minute survey)

Basic demographics AUS $6-$8

> 50% incidence AUS $8-$10

< 50% incidence AUS $10-$15

ACT2%

TAS3%

NT0%

WA10% SA

8%

QLD24%

VIC24%NSW

30%

State Splits

Cloud Research - 50,000Consumer lifestyle database

Choose Prosperity - 54,000Business & franchises

Survey World - 67,000Non-incentivised research

Prize Direct - 105,000General interest database

Age Distribution By Gender

Cloud Panel Data Card

Revolutionising the onlineadvertising and marketresearch industrieswith a unified andtransparent approach.

P: +61 (02) 8071 5900E: [email protected]: www.cogentads.com

map of Australia with size of states determined by %ʼs here

word cloud

bar chart - using this data - male/female icons

Tables - nicely designed

Cogent/cloud image

Cloud Retail Segments

Discernment

Promotion

Nee

ds

Wan

ts

Drivers: Got to be for meMotivation: Only when needed

Defined by:

Respond to:

Audience size:

Drivers: Promotions & offersMotivation: Passive & needs

Defined by:

Respond to:

Audience size:

Drivers: Premium & exclusivityMotivation: Got to have it!

Defined by:

Respond to:

Audience size:

Drivers: Promotions & offersMotivation: Wait for bargains

Defined by:

Respond to:

Audience size:

Drivers: Everyday savingsMotivation: Meets our needs

Defined by:

Respond to:

Audience size:

Drivers: Discernment & qualityMotivation: As & when

Defined by:

Respond to:

Audience size:

Drivers: Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

FMCG Consumer Segments

Exotic

Traditional

Prem

ium

Budg

et

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

conscious consumers david jones Organic Ethnic

weetbix mums

home brand

Drivers:Motivation:

Defined by:

Respond to:

Audience size:


Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

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Respond to:

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Charity Consumer Segments

Domestic

International

Apat

hetic

Con

scio

us

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

heart of the community

spare change GVʼT Problem aussies first

iʼm involved

global responsibility

Travel Consumer Segments

Comfort

Culture & adventure

Leis

ure

Dut

y

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:


Defined by:

Respond to:

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Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

tried & tested

family visits

empty nesters early explorers

executive eddie

short breaks

the massesdown & out make a difference

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Utilities Consumer Segments

Commodity

Necessity

Apat

hetic

Con

scio

us

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size: progressives

only what I need

not my problem


Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

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Drivers:Motivation:

Defined by:

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Healthcare Consumer Segments

Classical

Alternative

Prev

entio

n

Con

ditio

n

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

as & whensHolistic Hal Vitamin Cʼs Seeking Solace

family GP

open & new

Drivers:Motivation:

Defined by:

Respond to:

Audience size:


Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Media Consumer Segments

New School

Old School

Abso

rbtio

n

Parti

cipa

tion

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

red-buttons CH7,9,10 online digest broadsheets

Twitterati

weeklies

Finance Consumer Segments

Affluence

Sustenance

Una

war

e

Prog

ress

ive

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

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Defined by:

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Drivers:Motivation:

Defined by:

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Defined by:

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Drivers:Motivation:

Defined by:

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Audience size:

comfortably off

willing & able

down & out striving

confidently cashed

staying still

the massesdown & out make a difference

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Utilities Consumer Segments

Commodity

Necessity

Apat

hetic

Con

scio

us

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size: progressives

only what I need

not my problem


Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

Healthcare Consumer Segments

Classical

Alternative

Prev

entio

n

Con

ditio

n

Drivers:Motivation:

Defined by:

Respond to:

Audience size:

as & whensHolistic Hal Vitamin Cʼs Seeking Solace

family GP

open & new

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