CoffeeTable Presents at Under the Radar

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Transcript of CoffeeTable Presents at Under the Radar

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Catalog Shopping on Touch Devices

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Ben ChoiCEO & Catalog Shopper

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“Brad and I were on Amazon.com for the first time a week ago. But we got lost.

I’ll stick to catalogs.”-Angelina Jolie, 2011

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$270B of purchases.

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Retailers mail a lot of catalogs.

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15B catalogs

$15B=

In paper, postage & data

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Most go in the trash.

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

& Postmaster General

- John Wanamaker,Retail entrepreneur

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Multi-channel retailers pay up front and can’t measure results.

Retailer

Customer

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Retailers need a Catalog 2.0

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Digital Audience

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Catalog Analytics

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How do we attract shoppers?

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By making a great app that shoppers love

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Retailers love us too.All 170 of them.

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Chris (Chairman)

Why will we #win?We’ve done this before

$400M

Ben (CEO)

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Ben [email protected]