UNIVERSITATEA DE ȘTIINȚE AGRONOMICE ȘI MEDICINĂ VETERINARĂ

BUCUREȘTI2016

Pasăre PaulaDamian OanaCucu Alexandra

FACULTATEA DE MANAGEMENT, INGINERIE ECONOMICĂ ÎN AGRICULTURĂ ȘI DEZVOLTARE

RURALĂ

Coffee

Coffee shop Industry Products Drip-coffee productsEspresso productsIced-drink productsComplimentary items

Product Breakdown by revenue

Technology in the Coffee shop Industry Technology is used to reduce labor and

costs, reduce waste, and increase salesSocial Media and Smart Phone integrationRedesigned kitchen layouts and ordering

systemsLED displaysCommunication devices

Technology in the coffee shop industryEach bag of Ethical Bean coffee has a square QR code located on a sticker at the back of the bag. This QR code contains the unique story of your coffee–from where it was grown and who picked it, to cupping, scoring and roasting information.

LogisticsBusiness locations distributed according to

the population sizeBrick and mortar locations

Drive-thrus

Firms in the Industry 38,868 businesses in the industry, and in

average one to ten persons drinks coffee.

FIRMS IN THE INDUSTRY

Business DifferentiationComplex ProductsPrice differentiationTarget market differentiationService differentiation

Major Players

Starbucks corporation (1971)Added 1,063 stores between 2012 and 2011Recently acquired Evolution Fresh (2011)

and Teavana (2012)Main Products

Coffee/Coffee AccessoriesPastriesExtended Breakfast ItemsSandwiches