Exploring the use of Quick Response Codes: accessing videos in the laboratory
Codes and Convetions in MUSIC VIDEOS
Transcript of Codes and Convetions in MUSIC VIDEOS
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Codes and conventions
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What are codes and conventions
The codes and conventions of music videos are the
different techniques used to construct meanings within
them. These techniques can be divided into two types.
These include:
Technical and Symbolic
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Technical Techniques
Technical How meaning is conveyed using technical
equipment.
This can be shown through the different camera angles in
which are used also the different non diegetic anddiegetic sound in which is denoted can be considered as a
technical technique as well as pace and style of editing
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Symbolic techniques
a Symbolic technique is connotative code and convention
n which shows the deeper meanings of a media product.
!or e"ample: The facial e"pressions# gestures and the mis
en scene
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$ifferent reasons for codes and
conventions in music videos
%& To enable the audience to familiari'es themselves with
a particular genre. (s the constant representations of
the same codes and conventions enable them to relate
to and recogni'e the genre)& t provides a detailed structure to a genre which the
audience can Cleary understand
*& To ensure that the lyrics of the song fit in to the video
to an e"tent in which is understandable to theaudience
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The codes and conventions
There are many codes and conventions for music videos # these include:
The style
The camera
The editing
The mis en scene
Stereotypes
Sound
However the codes and conventions do vary between genres # the ones
listed above are a generic summary of the codes and conventions in which
are always considered
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+erformance+erformance is when the music video consists mainly of the artistsperforming in the video. ,ne e"ample of this is -runo ars/ When
was your man. This music video shows the artist continuously
performing the song. Through the music video there is 'ero narrative
or any form of acting. The video from start to finish consists only of
-runo mars singing his song. This style of music video is not verypopular due to the fact it is purely dedicated to a performance
rather than a story in which the audience can engage with and relate
to. 0arratives are also considered more en1oyable
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0arrative( narrative music video is one in which tells a story. Thereare two types of narrative: 2inear and fragmented. (
linear narrative is one in which has a Start# iddle and
3nd. ( fragmented one does not. (n e"ample of this is
Sigma/ 0obody to love. This song shows a story of two
young women on holiday. This follows the 2inear Structure
as it has a beginning # middle and end.
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i"ture
i"ture music videos are a combination of performance andnarrative. This technique is found in the ma1ority of music
videos as developers usually struggle to only do one. 4sing
both techniques ma5es the video much more en1oyable for
the demographic as it is much more engaging.
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Cameo
Cameo is a music technique where the band or artist are
in the narrative but do not perform. 3d Sheerans
6Thin5ing out loud7 Shows him performing in the narrative
but not actually singing or performing
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Camera
The way the camera is used is very crucial when producing
a music video. t creates many different effects and the
different angles and movements can give the audience
different interpretations.
The different camera techniques are:
Camera shots
Camera (ngles
Camera movements
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Camera shotsusic videos feature many different camera angles throughout to denote different things to theaudience. They are also used to show the audiences all the different things that are happening.
Very wide shot: This where thelocation and setting is the setting
is the focus. (lthough the artist
may be visible somewhere
Wide shot: This is were the artistta5es up a large proportion of the
shot but the bac5ground and
setting is still the focus
Mid shot: This is where the artistis the focus on the screen. They
ta5e up the ma1ority of the space
but the location is still shown
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Medium close up: The shot ishalf between a medium shot and
a close up. This shows the artist
from chest to head.
Close up: This is a shot inwhich shows the artists face.
t can also be used to show the
audience an ob1ect in the
scene
Extreme Close-Up- This showsthe artists face from e"tremely
close. (n e"treme close up
usually focuses on eye or a
mouth with the effect of
connoting how the artist isfeeling
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Over the shoulder shot/ This is a shotcommonly used in narrative based music
videos while the artist is have a
conversation with one of the characterson screen. t is also used to show the
artist loo5ing at something.
Cut-In: This is a shot in which shows
something the lyrics might be saying.!or e"ample: 6 will stab you with a
5nife7 the 5nife will then appear on
the screen. n the shot to the right# the
artist says 68ead my lyrics off of this
paper7 then the paper appeared
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Camera (ngles
The Camera angle is where the camera is position on the screen. t is the angle thecamera is at when it a shot is being recorded.
Eye level- This is angle where thecamera is at eye level with the artist.
This shows the artists how we would all
e"pect to see them in real life. f we
were to have a conversation with them
High ngle- This is a shot in which thecamera is loo5ing down at the artist or
the ob1ect of focus. This sometimes is
used to connote them as being less
dominant or less powerful. However it
can also be used for a different
interpretation
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!ow ngle/ This a shot where theartist or ob1ect is show from below#
sometimes given the demographic
the impression that they are morepowerful.
"irds Eye View- This is a shotloo5ing from directly above. This
type of shot is used to give adramatic effect or gives a different
perspective. t is also used to show
things to characters may not
actually see
#lnted/ This is where the camerais at a slanted angle and is
purposely tilt. This ma5es the video
more engaging and interesting for
the audience
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3diting Techniques
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