CODES AND CONVENTIONS RESEARCH TASK

By Athena Ashley Rosales

A2 Media Studies

GENRE: ROCK

MUSIC VIDEOS

For this task, I have studied the music videos “Thanks for the Memories” by Fall Out Boy, “Decode” by Paramore, “21 Guns” by Green Day and “The Ghost of You” by My Chemical Romance.

GENRE: ROCK

NARRATIVE, CONCEPT OR PERFORMANCE-BASED?

I have observed that most of the videos are dominantly performance based. Most of the videos also have a narrative or a strong narrative. The only video that used a concept was “Decode” by Paramore which was inspired by the film “Twilight”.

GENRE: ROCK

DESCRIPTION OF LOCATION OR SETTING – Camera Works, Editing and Lighting

The location of most music videos are set in a low key lighting. Also, one music video “The Ghost Of You” used the tone of sepia as it was set in the time period of World War II. This is to create the atmosphere of antiquity.

GENRE: ROCK

THE ARTIST’S STAR IMAGE

The costume of the bands were always very dark and dull in colour with the colour scheme of black, rouge and blue.

Also, there is not a heavy make up but some of the bands emphasised the black eye liner.

GENRE: POP

MUSIC VIDEOS

For this task, I have studied the music videos “Live While We’re Young” by One Direction, “California Girls” by Katy Perry ft. Snoop Dog, “Really Don’t Care” by Demi Lovato ft. Cher Lloyd and “22” by Taylor Swift.

GENRE: POP

NARRATIVE, CONCEPT OR PERFORMANCE-BASED?

I have observed that most of the videos are both concept and performance based. One video “California Gurls” were based mostly on the concept as it was centred on Katy on a Candy Land.

GENRE: POP

DESCRIPTION OF LOCATION OR SETTING – Camera Works, Editing and Lighting

The location of most music videos are set in a high key lighting or ambient lighting. One of the videos which relied on the ambient lighting was “22” as it was set in a very sunny day, on a beach and outside the house.

GENRE: POP

THE ARTIST’S STAR IMAGE

The costume of the artists were very vibrant and lively. Some were casual and some used their concept as an inspiration for their costumes. However, in “Really Don’t Care”, Demi and Cher’s costumes were dark in colour as it reflect the theme of the song which centred on a rebellious atmosphere.

GENRE: RNB

MUSIC VIDEOS

For this task, I have studied the music videos “Umbrella” by Rihanna ft. JAY-Z, “Because of You” by Ne-yo, “No Air” by Jordin Sparks and Chris Brown and “Pyramid” by Charice ft. Iyaz.

GENRE: RNB

NARRATIVE, CONCEPT OR PERFORMANCE-BASED?

I have observed that most of the videos are dominantly performance based with dance routines. Most of the videos also have narratives embedded and some have concept. For example, in “Umbrella”, it was mostly performance-based and concept-based with dance routines.

GENRE: RNB

DESCRIPTION OF LOCATION OR SETTING – Camera Works, Editing and Lighting

The location of most music videos are set in a high key lighting. Almost of the videos are set in the studio. However, the video “Pyramid”, the performance was set on stage as the narrative is about failing and achieving one’s dreams.

GENRE: RNB

THE ARTIST’S STAR IMAGE

The costume of the artists were casual, and usually dark in colour. Some of the clothes were also designer labelled.

As for the make-up, most of the artists have heavy make up, especially the women.

Also, most of the women in the RnB scene are presented in a very provocative and submissive way –treated as a “material” for men.

FIN