Codes and Conventions Research Task

Codes and Conventions Research TaskBy Athena Ashley RosalesA2 Media StudiesGenre: ROCKMUSIC VIDEOS

For this task, I have studied the music videos Thanks for the Memories by Fall Out Boy, Decode by Paramore, 21 Guns by Green Day and The Ghost of You by My Chemical Romance.

Genre: ROCKNARRATIVE, CONCEPT OR PERFORMANCE-BASED?

I have observed that most of the videos are dominantly performance based. Most of the videos also have a narrative or a strong narrative. The only video that used a concept was Decode by Paramore which was inspired by the film Twilight.

Genre: ROCKDESCRIPTION OF LOCATION OR SETTING Camera Works, Editing and Lighting

The location of most music videos are set in a low key lighting. Most of the videos have serious themes into it. Also, the colour ranges of the video have a dull and dark atmosphere almost as if like a Catharsis. The most noticeable camera shot is a low angle medium shot or a long shot and this shows how there is a boundary between the artist and the audience. However, occasionally, there are some close up shot and this breaks down the wall between the artist and audience. Also, one music video The Ghost Of You used the tone of sepia as it was set in the time period of World War II. This is to create the atmosphere of antiquity.

Genre: ROCKTHE ARTISTS STAR IMAGE

The costume of the bands were always very dark and dull in colour with the colour scheme of black, rouge and blue.Also, there is not a heavy make up but some of the bands emphasised the black eye liner. This make up is typical in rock bands as it is rebellious and very edgy.

Genre: popMUSIC VIDEOSFor this task, I have studied the music videos Live While Were Young by One Direction, California Girls by Katy Perry ft. Snoop Dog, Really Dont Care by Demi Lovato ft. Cher Lloyd and 22 by Taylor Swift.

Genre: popNARRATIVE, CONCEPT OR PERFORMANCE-BASED?

I have observed that most of the videos are both concept and performance based. The concept of the videos are generally about having fun and partying. In general, the target audience of these music videos would be female and male at the age range of 13-25 years. One video California Gurls were based mostly on the concept as it was centred on Katy on a Candy Land.

Genre: popDESCRIPTION OF LOCATION OR SETTING Camera Works, Editing and Lighting

The location of most music videos are set in a high key lighting or ambient lighting. The camera works that were most noticeable were medium to close up shots and this is to establish the connection between the artists and the audience. One of the videos which relied on the ambient lighting was 22 as it was set in a very sunny day, on a beach and outside the house.

Genre: popTHE ARTISTS STAR IMAGE

The costume of the artists were very vibrant and lively. Some were casual and some used their concept as an inspiration for their costumes. The make up of the artists are quite heavy, especially for the girls and the make up emphasises their lip colour. However, in Really Dont Care, Demi and Chers costumes were dark in colour as it reflect the theme of the song which centred on a rebellious atmosphere.

Genre: RnBMUSIC VIDEOSFor this task, I have studied the music videos Umbrella by Rihanna ft. JAY-Z, Because of You by Ne-yo, No Air by Jordin Sparks and Chris Brown and Pyramid by Charice ft. Iyaz.

Genre: RnBNARRATIVE, CONCEPT OR PERFORMANCE-BASED?

I have observed that most of the videos are dominantly performance based with dance routines. Most of the videos also have narratives embedded and some have concept. For example, in Umbrella, it was mostly performance-based and concept-based with dance routines.

Genre: RnBDESCRIPTION OF LOCATION OR SETTING Camera Works, Editing and Lighting

The location of most music videos are set in a high key lighting. Almost of the videos are set in the studio and some videos rely on artificial lighting. The camera work that is most noticeable is a long shot, medium shot to close up shot. The long shot, especially for few female artists were used to show and keep the focus on their body.The video Pyramid, the performance was set on stage as the narrative is about failing and achieving ones dreams.

Genre: RnBTHE ARTISTS STAR IMAGE

The costume of the artists were casual, and usually dark in colour. Some of the clothes were also designer labelled.As for the make-up, most of the artists have heavy make up, especially the women.Also, most of the women in the RnB scene are presented in a very provocative and submissive way treated as a material for men.

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