Codes and Conventions of Print

Adverts

Image

• Has to relate to the documentary• Only one image is used• Fills the whole advert

Logo

• Channel 4 logo is place on the right side of the advert, In the middle.• Likewise to my documentary, this will be the same.• The logo is intended to fit into the background.

Text

• There are mainly two lines of text on the print advert itself:• Slogan and The documentary name, with date, time and channel.• The text would have a block background around it to make it stand

out.

White box around text to make it clear to audience.

Channel 4 logo placed in the middle on the right.

Picture fills the whole print ad