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HISTORY: -Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Earlygrowth was impressive, but it was only when a strong bottling system developed that Coca-Cola

became the world-famous brand it is today.COCA COLA AIMS & OBJECTIVES:-Consumers were well-educated and quality conscious, so Coca Cola was committed to fulfillingits consumers requirements in well defined means and coca cola always try to satisfy their

customers needs, wants and demands by their internal and external resources as well as they use

different sources for analyzing the customer values for the products.THE COCA COLA PROMISE: -The Coca-Cola Company exists to benefit and refresh everyone it touches. The basic propositionof coca cola business is simple, solid and timeless. When they bring refreshment, value, joy and

fun to their stakeholders, then they successfully nurture and protect their brands, particularly

Coca-Cola.

COCA COLA SLOGANS: - 1982: "Coke is it!" 1985: "We've got a Taste for You (Coca-Cola and Coca-Cola classic) America's Real

Choice 1986: "Catch the wave (Coca-Cola) Red White & You (Coca-Cola classic) 1989: "Can't Beat the Feeling" 1990: "Can't beat the Real Thing" 1993: "Taste It All" 1993: "Always Coca-Cola

COCA COLA PLANTSThe tallest Coca-Cola bottling plants are in

1. Shatin is 25 floors.2. Cuba and Panama.3. Japan4. Georgia5. India6. Pakistan7. Hong Kong.

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COCA COLA IN PAKISTAN: -In 1953, The Coca-Cola Co. began bottling operations in Pakistan.

COCA COLA PLANTS IN PAKISTAN: -Lahore, Gujranwala and Rahim Yar Khan, Karachi, Multan and Faisalabad Rawalpindi and

Peshawar run under the Coca Cola Beverage Pakistan Limited (CCBPL).

MARKETING SOURCES: -The Coca-Cola Co. advertised on radio for the first time in 1927. after than coca cola usenewspapers advertising in Pakistan in 1954 and they started their advertisements on

television in 1966.

COCA-COLA PRODUCTS: -Coca-Cola is the most popular and biggest-selling soft drink in Pakistan, as well as the best-known product in the world. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water.

Coca-Cola was registered as a trademark in 1887 and by 1953 started in Pakistan and sold

products in all over the Pakistan. Today, you can find Coca-Cola in virtually every part of the

world. The Coca-Cola Company has nearly 400 beverages in its portfolio.COCA COLA PRODUCTS IN PAKISTAN AND WORLD WIDE: -Coca-Cola Light, Coca-Cola Caffeine Free, Sprite, Fanta Orange, Fanta Bitter Orange, Fanta

Grapefruit, Fanta Icy Lemon, Fanta Exotic, Minute Maid Orange, Minute Maid Tropical,

Minute Maid Pink Grapefruit, Minute Maid Ananas, Minute Maid ACE, Minute Maid Pear,

Minute Maid Peach, Minute Maid Apricot, Kinley Tonic, Beverly & Bonaqua.COCA COLA YEARLY REPORTS: -The Coca-Cola Company publishes several reports throughout the year regarding their businessand their business practices. These publications provide their consumers and share owners with

information regarding their operations as well as their citizenship. Coca cola Pakistan limited is

also publishing their annually financial and production reports as well as about future plans andconsumers satisfactions and programs.COCA COLA PAKISTANCoca cola registered office in Pakistan (D-51, Estate Avenue S.I.T.Karachi)

Authorized Capital: - 4000000000

Paid up capital: 3572986000Market: Coca Cola held 37 percent of the market in Pakistan.

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Subject: -Principles of Marketing

Topic: - Company ProfileCompany: -

Coca Cola PakistanSubmitted By: -

Faheem Janjua--

Submitted To: -

Mr. Faisal ShamimSTANDARD COLLEGE

OF INFORMATION TECHNOLOGY & MANAGEMENT SCIENCES

32-B MAIN WAHDAT ROAD NEW MUSLIM TOWN LAHORE.

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TABLE OF CONTENTSS/No Topics

1 HISTORY

2 AIMS & OBJECTIVES

3 THE COCA COLA PROMISE

4 COCA COLA SLOGANS

5 COCA COLA PLANTS

6 COCA COLA PAKISTAN

7 COCA COLA PLANTS IN PAKISTAN

8 MARKETING SOURCES

9 COCA COLA PRODUCTS

10 COCA COLA YEARKLY REPORTS

11 COCA COLA PAKISTAN CONTECTS