JOB ANALYSIS OF THE COCA COLA COMPANY PAKISTAN

Group members

TALHA NAZARABDUL WAQAS KHUZAIMA NASIR AWANMOHSIN GILLANIFARAZ ISHAQUE

The focus of this report is basically to analyze the different management functions at Coca cola beverages Pakistan limited Karachi. These

functions include planning, organizing, leading and controlling.

INTRODUCTION

Historyinternational

Coca-Cola laid the foundation of the beverage industry when it was formed in May 1886 in Atlanta. However it was not until 1895 that the idea of selling coke in bottles was introduced. With the passage of time Coca-Cola gained popularity and its product began to get recognized internationally. Thus from its mere beginning in 1886 Coca-Cola has now been transformed into a strong multinational with its product being currently recognized all over the world. Coca-Cola, in fact, has now become one of the most famous and widely consumed brands in the world. It has not only established its footings in the beverage industry but is currently heading the list of the most financially sound companies in the world.

HISTORYPAKISTANAlthough Coca-Cola is not a new name for the local market, Coca-Cola Beverages Pakistan Limited (CCBPL) began its operations on 26 May 1996 in Pakistan. Coca-Cola Beverages Private LTD (CCBPL) is a joint venture between Coca-Cola International, Fraser and Neeves Singapore and Package Ltd. Initially it acquired National Beverages LTD Karachi and later acquired International Beverages LTD Hyderabad .

In May 1996 Fraser and Neeves, a Singapore based bottler of Coke, bought off the local bottlers in Karachi. Not long after it went on to acquire the bottling plants in Hyderabad as well. Since then coke has made an impressive impact on the local market by increasing it’s availability as well as its volume share. CCBPL has decided to expand its operations in Pakistan by buying other bottlers all over Pakistan. Implementing their plans of acquisitions of other plants they have recently acquired all the plants in Pakistan as they are inclined to give more attention to increase the market share in Pakistani market.

PRODUCTSCoca cola Beverages Pakistan has a very narrow product range. It has the following brands in Pakistan.

Coca Cola Sprite Fanta Sprite 3G Coke diet Sprite Zero

These products are sold in the market in different sizes of bottles. These sizes are available for all its products

250ml 250 ml (Non Returnable) 300ml 1 liter 1.5 liter pet 2.25 liter

HIERARCHY OF COCA-COLA

General manager

Finance manger

Human capital

Sales and marketin

g

production

Industrial relations

hip

HUMAN RESOURCE MANAGEMENT

Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. HRM can also be performed by line managers.

HRM is the organizational function that deals with issues related to people

HRM is also a strategic and comprehensive approach to managing people and the workplace culture and environment.

IMPORTANCE OF HUMAN RESOURCE MANAGEMENTHRM plays a strategic role in managing people and the

workplace culture and environment. If effective, it can contribute greatly to the overall company direction and the accomplishment of its goals and objectives.

The New Role in Human Resource Management More and more companies seek the outsourcing services of HR recruitment companies.

The focus on HRM is now moved to the strategic utilization of employees and the measurable impact of employee programs over business.

Nowadays successful companies need to be adaptive, resilient, quick to change direction and customer-centered. Within such an environment the effectiveness of HRM is crucial to business success.

ROLE OF HR MANAGER in COCA COLA

ADMINISTRATIVEHR administrators function as the first point of contact for employee enquiries and requests. This course provides a ‘best practice’ approach to the key administrative activities.

Policy Maker Advisor Housekeeper: Counselor Ethical Concerns Welfare Officer Legal Consultant

ROLE OF HR MANAGER in COCA COLA

OPERATIONAL ROLESThe operational role of HR management is heavily oriented to processing and record keeping.

Recruiter Training Motivation Communication Corporate Culture

ROLE OF HR MANAGER in COCA COLASTRATEGIC ROLES

Strategic role of human resource management is the process of linking the human resource function with the strategic objectives of the organization in order to improve performance.

Change Agent Strategic Partner Value Added of HR Business Partner

JOB ANALYSISJob analysis is the formal process of identifying the

content of a job in terms of activities involved and attributes needed to perform the work and identifies major job requirements.

Job analysis provide information to organizations which helps to determine which employees are best fit for specific jobs.

Industrial/organizational psychologists are often the professionals who perform job analysis. These professionals use either a task-oriented or worker-oriented approach.

TASK-ORIENTED WORKER-ORIENTED

PURPOSE OF JOB ANALYSIS

One of the Main Purposes of Conducting Job Analysis is to Prepare Job Descriptions and Job Specifications Which in Turn Helps Hire the Right Quality of Workforce into an Organization. The General Purpose of Job Analysis is to Document The Requirements of a Job And The Work Performed.IDEAL JOB ANALYSIS

Duties and TasksEnvironmentRelationshipsRequirements

IMPORTANCE OF JOB ANALYSISJob analysis helps in analyzing the

resources and establishing the strategies to accomplish the business goals and strategic objectives.

job analysis is to prepare job description and job specification which helps to hire right quality of workforce.

Job Analysis can be used in training.Job Analysis can be used in compensation

to identify or determine: skill levels, compensable job factors, work environment, responsibilities and required level of education.

Job Analysis can be used in selection procedures

METHODS OF JOB ANALYSIS

Job Analysis Methods Can Be Categorized into Four Basic Types:

(1) Observation Methods(2) Interview Techniques; (3) Questionnaires(4) Headhunting

ANALYSIS OF THE ORGANISATION STRUCTURE

DEPARTMENTALISATION

WORK SPECIALISATION

AUTHORITY AND RESPONSIBILITY

DELEGATION AND ACCOUNTABILITY

SPAN OF CONTROL

RESOURCE ALLOCATION

ORGANISING THE HUMAN RESOURCES

TRAINING

CONTROLLING

PERSON’S EVALUATION SYSTEM

JOB ANALYSIS FOR COCA COLA SALES MANAGER

Educational BackgroundKnowledgeExperienceProfessional And Personal SkillsGeneral Responsibilities of a Sales Manager

PEST ANALYSIS

Political factorsPOLITICAL INSTABILITYTRADE BARRIERS

ECONOMIC FACTORSINFLATIONRECESSION

PEST ANALYSISSOCIAL FACTORS HUMILIATING MUSLIM’S RELIGION SOCIAL BARRIERS MAKING A PLACE IN THE HEARTS OF YOUNG

GENERATION

TECHNOLOGICAL FACTORS IMPORTED FROM USA LOCAL CONTENT AUTOMATED SYSTEM AND EQUIPPED

SWOT ANALYSISSTRENGTHS AGGRESSIVENESS IN THE MARKET AVAILABILITY OF PRODUCTS: REGULAR SUPPLY: QUALITY OF PRODUCTS : EMINENT BRAND NAME STRONG MULTINATIONAL:

WEAKNESSESWORD OF MOUTH LACK OF POPULARITY UNAWARENESSHEALTH ISSUES

SWOT ANALYSIS

OPPORTUNITIES SUCCESSFUL BRANDS TO PERSUE ADVERTISEMENT

THREATS FAKE PRODUCTS: COMPETITOR’S SCHEMES THE MANGO SEASON

CONCLUSION

After The Detailed Study On The Job Analysis Of Coca Cola Company It Is Concluded That The Human Resource Management Is Delivering Its Competency And Is Prudent In Acquiring Human Capital To Achieve Its Strategic Goals. All Aspects While Recruiting, Selecting, Training, Compensation And Performance Appraisal Of An Individual Are Duly Taken Into Consideration That She/he Would Prove To Be An Unexangeable Asset For The Company And Will Work Competently To Achieve Organizational Aims And Goals In The Short Run As Well As Long Run.

RECOMMENDATIONSThough The Company Has A Strong Profile Of Human Resource Management But Yet Coca Cola Is Neglecting Certain Areas Which Are Equally Important In Achieving Organizational goals i.e. Sales.

Incentives for sales departmentsHigher advertisementsHigh budget for marketing departmentsBecome more systematic