Coca-cola overview• World largest beverage company• Presence in 206 countries.• Headquarter in Atlanta , GA• Employee 123,200 worldwide.• Sales turnover US$44.294 billion (2015)• Current share price is 43.64 USD• First marketing effort is executed through

coupons promoting free samples

Promotional strategy• Traditional advertisement (TVs, Posters)• Sponsorship (events)• Digital marketing • Direct Marketing (via threatre , food

outlets)• Celebrity Endorsement• Contests

• MEDIUM OF ADVERTISING• Print media• Outdoor advertising• Point of sale material• TV commercials

• Advertising

• In 1931 cococola introduced santa in their print media & TVads

• In 1971, the hilltop add (The song "I'd Like to Buy The World a Coke)

• In 2002 , popular ad by Aamir khan ('Thanda Matlab Coca-Cola’)

• In 2012, Coca-Cola’s Super Bowl ad campaign• In 2016 ,ad by Siddharth ( “Taste the feeling”)

• Direct advertising• It partners with various restaurants ,movie

theaters to carry its product (like dominos , McDonalds)

• Cola also sponsors events in India such as coke studio in 2011 ,coco cola London 2012 Olympic games glass , coco cola daredevils safari in 2008

INTERNET MARKETING• Share A Coke is one of Coca-Cola’s most noteworthy

digital campaigns in 2011• Coke2home.com (online store) they have established

in 2013 to interact with maximum customers• Coca-cola “true friendship campaign” in 2015• Coca-cola “happiness machine campign “ in 2010• Cola attracts facebook: 92,996,077 fans• Twitter: 67,000 followers• YouTube: 703,780,145 views

Celebrity endorsement