Coca cola
description
Transcript of Coca cola
![Page 1: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/1.jpg)
![Page 2: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/2.jpg)
The Coca Cola Company
![Page 3: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/3.jpg)
IntroductionMore than 500 nonalcoholic beverage brands:
• waters• enhanced waters• juices and juice drinks• ready-to-drink teas and coffees• energy and sports drinks
![Page 4: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/4.jpg)
HistoryOriginally established as the J. S. Pemberton Medicine Company
(co-partnership between Dr. John Stith Pemberton and Ed Holland)
Three main products:• Pemberton’s French Wine Cola• Pemberton’s Indian Queen Hair Dye• Pemberton’s Globe Flower Cough Syrup
![Page 5: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/5.jpg)
John Stith Pemberton
![Page 6: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/6.jpg)
Company Names 1884 – Pemberton Chemical Company
(D. D. Doe – president Ed Holland – Vice president
Pemberton - superintended)
1887 – Pemberton Medicine Company
(co-partnership between Pemberton, A. O. Murphy, E. H. Bloodworth and J. C. Mayfield)
![Page 7: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/7.jpg)
Products & RevenueProduces more than 3300 beveragesMost known brands that the “Coca-Cola” Company produces are:
• Coca-Cola• BonAqua• Fanta• Sprite• Burn• Schweppes
• Coca-Cola light• Buzz• Coca-Cola zero• diet Coke• diet Fanta• Nestea
![Page 8: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/8.jpg)
![Page 9: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/9.jpg)
![Page 10: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/10.jpg)
Fanta’s origins – Max Keith
![Page 11: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/11.jpg)
For year 2009, Coca-Cola had gallon sales
distributes as follows:
• 37% - United States
• 43% - Mexico, Brazil, Japan & China
• 20% - spread throughout the rest of the
world
![Page 12: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/12.jpg)
Competitors• Pepsi – primary competitor• Nestlé• Dr Pepper Snapple Group• Groupe Danone• Kraft Foods• Unilever
![Page 13: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/13.jpg)
KO – Coca ColaDPS – Dr Pepper Snapple GroupNSRGY – NestlePEP – Pepsi
![Page 14: Coca cola](https://reader035.fdocuments.us/reader035/viewer/2022062616/54b4ca9b4a7959fd588b458e/html5/thumbnails/14.jpg)
Mihaela Jovanovska
ID: 116907