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October 2012 www.coatingsworld.com Coatings World | 5

October 2012 Vol. 17, No. 10 Table of Contents

COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to CoatingsWorld are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under licensefrom Whitford Worldwide. COATINGS WORLDS circulation is audited by BPA International.

COLUMNSInternational Coatings Scene ....................................26Europe SMEs In Wood Coatings Sector Are Growing

Business Corner ..........................................................28New Differentiated Products Might Be Disruptive As Well

IPaint ............................................................................30When There Is No Way To Stop Your Trade Secrets From... Literally...Walking Out The Door

ADVERTISING SECTIONSClassified Ads ..............................................................79Advertising Index........................................................81

40 Black and White Pigments

42 Investments In China Continue To Expand

50 Chinas Automotive Coatings Markets

56 Does Chinas Remarkable Growth HaveFeet Of Clay?

62 Expo Preview: CHINACOAT2012

DEPARTMENTSEditors Page ................................6

As We Go To Press ......................8

Index to Companies....................8

Fresh Paint ................................10

Patents ......................................20

Market Reports ........................22

New Products ............................24

Industry News ..........................74

Suppliers Corner........................76

People ........................................77

Meetings ....................................78

Final Coat ..................................82

42

34 The Auto Refinish Market

5 TOC1012.qxp:TOC 10/3/12 2:42 PM Page 5

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TheOctober issue of Coatings World is the CHINACOAT2012 ShowIssue where we offer a Preview of the upcoming exhibition, whichwill take place Nov. 28-30 in Guangzhou. Each year CHINACOAT

continues to grow and become more sophisticated, mirroring the industryit serves.CHINACOAT is the key event for coatings, printing inks and adhesives

suppliers who wish to enter, expand and consolidate their positions in theChinese market. Approximately 900 exhibitors from 30 countries/regionswill showcase their products and services in an exhibit area close to 60,000square meters.As this issue is heading to Guangzhou, we cover a lot of China ground be-

ginning with our resident China guru Dan Watsons look at Chinas remark-able growth.In Does Chinas Remarkable Growth Have Feet Of Clay? beginning on

page 56, Dan takes a close look at the slowdown Chinas economy is experi-encing. However, despite this slowdown Chinas GDP growth is still expectedto do well compared to other countries and is projected to deliver a relativelyimpressive seven to eight percent in 2012.On page 50, a Q&A with Luke Johnson, senior research analyst at GCiS

Strategic Research, provides an in depth look at Chinas automotive coatingsmarket. Luke delves into the differences between the repair and OEM coatingsmarkets as well as the dynamics shaping each.The paint, coatings, adhesives and sealants industries have put tremendous

emphasis on the Chinese market. Even during the global recession that heav-ily impacted most of the world, the Chinese coatings industry grew.The largest international manufacturers all have placed major stakes in

China as they depend more on this growing market to grow their businesses.As Chinas market continues to grow major paint makers like AkzoNobel, theworlds largest, continue to invest more dollars to expand their China opera-tions. On page 42 we provide an update of what some of the major paint mak-ers have been up to over the past year in the China market.Is your company planning to enter the China market anytime soon? Are

you already there? Let us know what your experience has been like. Betteryet, if youre going to be in Guangzhou come and stop by the CoatingsWorldbooth.Wed love to hear your story. See you in Guangzhou!

6 | Coatings World www.coatingsworld.com October 2012

Chock-full Of ChinaNews!

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A Rodman Publication70 Hilltop Road Ramsey, NJ 07446 USA(201) 825-2552 Fax: (201) 825-0553Web site: www.coatingsworld.com

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ASSOCIATE EDITORKerry Pianoforte [email protected]

ART DEPARTMENTMichael Del Purgatorio [email protected] CORRESPONDENTS

Sean Milmo (Europe)Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORSPhil Phillips

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)Joseph Cristiano (consultant)Thomas Frauman (consultant)Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHINGPRESIDENT

Rodman J. Zilenziger, Jr. [email protected] VICE PRESIDENTMatthew J.Montgomery [email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected] SALES (U.S.)

Kim Clement [email protected] SALES (Europe)

Baudry Boisseau Associates27 Rue J. Lebeau- B-1000, Brussels, Belgium

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6 Editorial1012:Editors Page 10/3/12 2:44 PM Page 6

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According to a newly published study by the consulting firmKusumgar, Nerlfi & Growney, the global consumption ofsealants was 3.6 billion pounds in 2011 worth $8.45 billion.Growth is placed at a five percent annual rate through 2016 withthe Asia-Pacific region advancing eight percent per year andNorth America and Europe each growing at a two percent an-nual rate.

As shown in Figure 1, Europe led in dollars in 2011 with itsconsumption of $3.42 billion representing 40 percent of theglobal total. European Union (EU) member countries took 88percent of the regions volume while non-union members suchas Russia and Turkey consumed the rest. EU consumption is fore-cast to grow two percent annually while non-EU countries areprojected to advance at a five percent annual rate.

The Asia-Pacific region is second in value with a 31 percentshare but is the leader in pounds with 40 per-cent of the total. China is by far the largestuser of sealants in the region with nearly 60percent of the volume and one-half of thedollars. China and India are the highgrowth countries in Asia-Pacific.

North America took 24 percent of the2011 sealant dollars while South Americawas an outlet for three percent of the total.North America is a mature region for sealantgrowth while South America is projected togrow at a five percent annual rate.

Construction is the largest end use forsealants representing 63 percent of the vol-ume and dollars in 2011. The other largeend use is automotive which was an outletfor 23 to 24 percent of the pounds anddollars and includes vehicle manufacturersand the aftermarket. Insulating glass, firestop, aerospace, and industrial are smallerend uses which are treated separately inthe study.

Silicones are the largest sealant type involume with 30 percent of the pounds andare second in value with a 32 percent share.Polyurethanes, including one-component airinfiltration foams, were the leader in dollarswith 35 percent of the total and captured 28percent of the pounds. Other larger sealanttypes include emulsions, silyl modified poly-mers, butyl, and plastisol.

The above information is contained inKusumgar, Nerlfi & Growneys just releasedstudy,The Global Sealants Industry.Furtherinformation can be obtained at www.kusum-gar-nerlfi-growney.com. CW


KN&G release global sealants studyAsWe

Go

ToPr

ess

Index to Companies

This index gives the starting page for a department or feature with a signifi-

cant reference to a manufacturer of paint, coatings, adhesives and sealants.

Subsidiaries are indexed under their own names.

3M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Ace Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

AkzoNobel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 24, 34, 42, 77

BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 34

Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Chugoku Marine Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 42

Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24, 42

Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

HMG Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

ICA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Matrix System Automotive Finishes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 34, 42

Protech/Oxyplast Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Tesla NanoCoatings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Tiger Drylac Powder Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Figure 1

8 As We Go1012.qxp:As We Go To Press 10/3/12 9:30 AM Page 8

http://www.kusumgar-nerlfi-growney.comhttp://www.coatingsworld.comhttp://www.kusumgar-nerlfi-growney.com

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RPM International Inc. through its Rust-Oleum Group has acquired Synta Inc., aproducer and marketer of exterior wooddeck and concrete restoration systems.Based in Clarkston, GA, Synta's annualsales are anticipated to exceed $40 millionin the first year. Synta's unique Deck Re-store and Concrete Restore brand productsoffer consumers the opportunity to extendthe life of weathered outdoor woodendecks and concrete surfaces beyond the per-formance of conventional stains, paints andsealers the company said. They are widelyavailable at nationwide home centers andother home improvement retailers. Addi-tionally, Synta offers a line of arts and craftcoatings under the Anita's brand, and a re-cently introduced line of specialty coatingsunder the MyColor by Pantone brand.Randy Moore, Synta chief executive, willcontinue to lead the organization, whichwill operate as a stand-alone businesswithin Rust-Oleum's Consumer BusinessGroup, and Tom Curtis, Synta founder, willcontinue in a consulting capacity.

RPM acquires leading nailenamels businessRPM International Inc. has acquiredKirker Enterprises, Inc., a leading manu-facturer of nail care enamels, coatingscomponents and related products for thepersonal care industry. Based in Paterson,New Jersey, Kirker has annual sales in ex-cess of $100 million. "Kirker will operateas a stand-alone company within ourRPM2 business group," said Frank Sulli-van, RPM chairman and chief executive."Through our many companies, RPM hasamong the broadest coatings technologiesin the world, and Kirker will be able to ac-cess these technologies to bring even moreinnovation to the personal care industry."

Tesla Nanocoatings wins OhioInnovation AwardAn Ohio technology start-up fund, TheInnovation Fund, has awarded TeslaNanoCoatings of Massillon, Ohio a

$100,000 grant to help the new companydevelop and manufacture its line of cor-rosion control coatings. It is the third timethis year the company has been honoredfor its technology.

Tesla NanoCoatings provides corrosioncontrol coatings with fullerene carbon nan-otubecathodic protection of metal to theaerospace/military, petrochemical, trans-portation, marine and industrial markets.

Earlier this year, the editors of R&DMagazine named Tesla NanoCoatings arecipient of its R&D 100 Award as one ofthe most technically significant productsin 2011. NorTech, in partnership withCrain's Cleveland Business, announcedTesla Nanocoatings Ltd. as winner of its2012 NorTech Innovation Award.

Additionally, The U.S. Army identifiedTeslas corrosion technology as a Techni-cal Solution.

Corrosion is a major problem is USindustry today. The U.S. Government Ac-counting Office estimates that corrosioncosts the U.S. $400 billion a year," saidTodd Hawkins, managing director andfounder of Tesla.

We are proud to be on the front linesin the battle against this problem, and tobe honored three times already in our firstyear of operation, said Hawkins.

The U.S. market for corrosion-con-trol coatings is about $50 billion a year,and the industry has not seen any ground-breaking new technologies in more than50 years. We aim to be the pacesetter inthis market, offering the toughest, mostresilient and best corrosion resistant coat-ings ever developed, he said.

Tesla has improved on the traditionalcoating system that the U.S. military relieson to protect many of its steel structures,said Susan Drozdz, a chemist with U.S.Army ERDC CERL and a NACE Interna-tional-certified Level 3 Coating Inspector.

The traditional system is a good coat-ing system, but here was an opportunity,with this nanocoating, to improve the lim-ited adhesion, flexibility, and impact re-

sistance of the standard system. Based onour field demonstrations, the Tesla systemwill most likely improve coatings per-formance and service life, she said.

Tesla NanoCoatings, LTD is a technol-ogy company based in Massillon, Ohiowith a laboratory at Stark State College inNorth Canton, Ohio. The company is overa year old with one product currentlyTes-lana highly effective corrosion controlcoating for structural steel utilizing carbonnanotubes, which self-assemble into ropestructures, making them highly conductive,tough and flexible.Teslan was developed incollaboration with the U.S. Army EngineerResearch and Development Center, Con-struction Engineering Research Laboratory(ERDC-CERL), Champaign, Ill. For moreTesla company information please visitwww.teslanano.com.

International Paint awardedGSA Schedule 51 V contract tooffer its coatings to federalgovtInternational Paint LLC has beenawarded the GSA Schedule 51 V contract,which gives it the ability to offer its coat-ings to the federal government.

"We are excited to have this contractin place, as it will allow our governmentcustomers to procure our products moreeasily. We are confident that this schedulewill broaden our federal market foot-print," said John Mangano, InternationalPaint's business development manager.

International Paint is listed under thecontract number GS-21F-0108Y. To expe-dite government purchases, InternationalPaint has made its products available onGSA Advantage.

Establishing a GSA Schedule Contractrequires a solid understanding and in-depthknowledge of government contracts andregulations.With the guidance and supportof Winvale, a government contracts consul-tancy, International Paint was awarded itsGSA Schedule Contract in record time thecompany said.


RPM acquires Synta wood deckand concrete restoration business

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http://www.coatingsworld.comhttp://www.teslanano.com


http://www.heubachcolor.commailto:[email protected]

International Paint's GSASchedule award is a result of amulti-part process in which theGeneral Services Administration

evaluated its professional capabilities, or-ganizational structure, performance his-tory, and customer satisfaction. As aresult, International Paint is qualified towork directly for federal, state and localgovernment entities.

Protech/Oxyplast Grouppurchases Innotek PowderCoatingsThe Protech/Oxyplast Group of Montreal,Canada reached an agreement to purchasethe powder coating business and manufac-turing assets of Innotek Powder Coatingsof Big Spring Texas. Innotek is a well-rec-ognized name within the powder coatingsindustry specializing in high performance

thermoplastic powder coatings.Innoteks leading thermoplastic tech-

nology is a great addition to our globalbusiness," said David Ades, managing di-rector of Protech. "It is complementary toour extensive thermoset powder coatingsproduct range.

Protech expects to benefit from thebusiness relationships and the unique ther-moplastic technology that Innotek has de-


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Arborea Sun: ICA tests its products in theclimates of Florida and Arizona

Program partner Q-Lab leverages its longstandingexperience to conduct the weathering tests.

In 2010, ICA, a group based in the central-Italian city of Civitanova

Marche, in the province of Macerata, that is one of Europe's leading

names in the manufacture and marketing of special coatings for wood,

initiated the Arborea Sun project, which is intended to analyze the per-

formance of its water-based coatings for exteriors, in collaboration with

its technology partner Q-Lab, an accredited laboratory for the durability

testing of materials. Q-Lab was established in 1956 in the United States;

it is based in Ohio, and has a presence in Germany, the UK and China.

The products used in the guaranteed coating cycles have been an-

alyzed, tested and enhanced for more than a decade by the ICA R&D

laboratory. This has allowed the company to verify the effective resist-

ance of its products and, as a result, to guarantee a durability of more

than 10 years. The tested and guaranteed cycles include the topcoats

of the PLUS and Nanotech ranges.

The tests, which were then summarized in the relevant test reports,

encompassed natural weathering processes due to exposure to at-

mospheric agents such as the sun and water; and accelerated weath-

ering processes using a patented Q-Lab system.

The natural weathering processes were carried out at the Q-Lab

testing station in Homestead, Fla., and involved testing the perform-

ance of ICA coatings in warm/humid climatic conditions. The quantity

of energy produced by solar radiation (6588 MJ/m2) and the percent-

age of relative humidity (70 percent) in this location give a clear idea

of the severity of the test and of the substantial stresses to which the

coated wood sample was subjected.

The effectiveness of the coating cycles was also tested under con-

ditions of exceptional exposure by putting the products to the test in

the desert of Arizona, where the sun exposure is around 20 percent

higher than it is in Florida. The warm/dry climate of Arizona is charac-

terized by very intense sunlight, very high temperatures, reaching up

to 46C during the summer, minimal rain and very low humidity. Over

the course of a year, the average energy in the form of solar rays strik-

ing the sample amounts to 8,000 MJ/m2. As such, the extreme tem-

perature shifts between day and night put the wooden surface, and

the coating film applied to it, under considerable stress.

In addition, ICA has activated the accelerated weathering program

called the Q-TRAC Natural Sunlight Concentrator.

This patented system makes it possible to concentrate, by means of

a series of mirrors, the solar rays on the panel to be tested. In this way,

the natural sunlight concentrated on the samples puts the coating film

under substantial stress.

During the day, a mechanism makes it possible to track the move-

ment of the sun in order to guarantee maximum exposure at all times.

Moreover, from sunset until sunrise, the sample is subjected to a cycle

of humidification using pre-programmed sprays. The test is, then, ex-

tremely tough, due not only to the energy involved but also due to the

artificially generated humidity.

The test conducted in Arizona combines the rapidity that is char-

acteristic of an accelerated weathering test with the reliability of a com-

plete spectrum of natural sunlight. By analyzing the amount of solar

energy involved, it can be stated that a six-month cycle with Q-TRAC

in Arizona corresponds to five years of natural exposure in Italy.

For more than two decades, ICA has been developing water-based

products for exteriors and has, therefore, accumulated a wealth of ex-

perience in the field that allows it to select very accurately the raw ma-

terials and formulations that are best suited to their use.

The weathering tests conducted by third parties complement those

conducted by ICA's in-house laboratories, which for their part provide

crucial information in relatively short timeframes.

Right from its very earliest formulations of water-based coating prod-

ucts, which date from the late '80s, ICA has used its R&D laboratories to

conduct exterior durability testing on an ongoing basis. Since 1996, the

chemical/physical department at the laboratories in Civitanova Marche

has also been conducting in-house artificial aging tests (QUV).

ICA's collaborationwith highly qualified partners, aswell as the research

carried out in its own labs, together provide the best guarantee of the seri-

ousness of ICA's approach and of the reliability of its products: their durabil-

ity is ensured both on the basis of current technological standards andon the

basis of the results ofmultiple aging tests. The constant evolution of the raw

materials and formulations has enabled ICA to offer warranties on its prod-

ucts for periods that, until just a few years ago, would have been unthink-

able, but are now entirely realistic. For ICA, dealing with its clients in a

respectful manner means not pretending that its products will last forever,

rather, the company's approach is all about offering cutting-edge products

which deliver the highest levels of performance that can feasibly be achieved.

Alongside Q-Lab, the external laboratories with which ICA collab-

orates include Catas (Italy), WKI and IFT Rosenheim (Germany).


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veloped over the years. Protechwill integrate the Innoteks man-ufacturing operations into itsown organization.

The Protech/Oxyplast Group is one ofthe worlds largest manufacturers andmarketers of powder coatings. Now in itsthirty-sixth year of operation, the Pro-tech/Oxyplast Group continues to growits reputation in quality and innovative

powder coatings. Protech Oxyplast pow-ders are produced in more than twenty fa-cilities worldwide.

AkzoNobel Powder Coatings'first Cromadex center opens inIrelandAkzoNobel and Carbon Group combinedforces to open the first Cromadex Center inCork, Ireland. The new center will offer in-

dustrial coatings customers an array ofproducts and services.The Cork center fea-tures a salt spray and laboratory testing fa-cility as well as a surface treatment andapplication facility. It will supply a wide va-riety of surface treatment, paint technologyand plant equipment, as well as a range ofcoatings brands including Cromadex, In-terpon, International, and Sikkens.

The Cromadex centers offer global ex-perience with local stock, quality brandsand the flexibility, speed and efficiency weknow coaters need, said Dave Heflin, Ak-zoNobel GMF manager Europe West.

Cromadex is well established in the UK,with 10 Cromadex centers reaching fromGlasgow to Portsmouth. Carbon Group hasmore than 15 years experience supplying theindustrial coatings industry in Ireland.

The official opening was comple-mented with an open day providing vis-itors with information fromtechnological advances to future proof-ing their businesses, as well as tours ofthe paint center and application area totest products and equipment.

In addition to the new facility in Cork,centers in Dublin and Belfast are sched-uled to open by the end of the year.

BASF releases globalautomotive color trend reportDesigners from BASF Automotive Coat-ings have announced the results of its lat-est automotive color trend report. In thereport, BASF color experts from NorthAmerica, South America, Europe and Asiaprovide a forecast of the automotive col-ors of the future.

Results from this years report showfuture colors will be naturally cultivatedwith nuanced berry and copper tones,along with natural colors such as brown,blue and green.

Although popular staple colors such assilver, black and white make up approxi-mately 50 to 80 percent of current produc-tion, there is a rich diversity of potentialshades that is returning to the market, saidPaul Czornij, technical manager for theBASF Color Excellence group.The increas-ing inclination of society to celebrate beautyin earth tones and more traditional greenand blue hues is the basis for this trend.

In recent years, the color green has not


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3M Rolls Out PV Anti-Soiling Coating

By Charles W. Thurston

Diversified 3M Corp. rolled out a new roll-on aftermarket Anti-Soiling Liquid for the glass

covers of flat-mounted photovoltaic solar panels that deters soiling and helps the modules

yield between five percent and 10 percent more energy in comparison testing, according to

Carrie Ruby, a marketer for the St. Paul, Minn.-based company. Water beads up and runs off

panels with the new liquid applied.

Unveiling the product at the Solar Power International 2012 show in Orlando in Septem-

ber, 3M says that the coating will either eliminate the need for PV module cleaning or diminish

the number of cleanings necessary for optimal performance. The coating will sell for the

equivalent of $1 per square meter, with coverage estimated at 20 square meters per liter, as-

suming a double roller pass.

The solution was tested for eight months in the Arizona desert against modules that did

not receive any cleaning. "Down the road we also will be looking at an OEM product," said

Ruby. With a pH of 3.0, the product has a shelf life of only six months after manufacture, ac-

cording to 3M. The company estimates that the liquid will last two years after appropriate ap-

plication, which includes a de-ionized water rinse.

Some solar panel vendors require that owners perform minimal cleaning in order for the

performance warranty for the panel to be valid. Conventional wisdom holds that the cost of

cleaning solar panels outweighs the value of the power loss. In some cases, where a minimum

generation level is required from the system, breach of contract can revoke power royalties,

subsidies and other forms of revenue.

The alternative to using an anti-soiling agent or even cleaning is a dirty solar panel, which

may generate 25 percent or 30 percent less energy if never cleaned, according to data from

Heliotex, a provider of automated solar panel cleaning systems based in Palm Desert, Calif.

One Heliotex system offered online cost $2,000. The Boston Solar Company predicts less ex-

treme power losses from failure to clean, at around eight percent, but dirt occlusion is cu-

mulative. Boston Solar recommends a yearly panel cleaning.

While the new 3M product can be used on residential systems, its application adopting

is more likely with commercial or industrial solar arrays where the amount of power gener-

ated is usually guaranteed through a power purchase agreement, in cases of third-party own-

ers of the solar system. Financiers often require a maintenance program for solar systems

they lend to, and cleaning services would be included.

Residential solar panel cleaning services may charge a minimum of $150 for a service call

and up to $30 per panel for cleaning with de-ionized water. Sears sells a telescoping squeegee

package for homeowners for $475. Commercial and industrial panel cleaning services are

likely to cost more, given that ancillary services are likely bundled. So the price point of the

3M liquid seems inexpensive compared with cleaning services, although only a module-spe-

cific monitoring system will help system owners know when system output has declined, sig-

naling the potential need for a cleaning.



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played much a role on the roads, yet in four to five years,the color is predicted to become more popular. Similarly,white, silver, and gray will gradually wane in popularity atthe expense of more saturated colors like blues and browns.

There are signs from automakers and consumers that the de-sire for more color on the roads is continuing. We will be tappinginto further color spaces, such as bronzes and emeralds, saysMark Gutjahr, head of design for BASF in Europe. The contin-ued high value assigned to the notion of ecology may now againbe signified by the color green.

The topic of sustainability continues to be on the radar, at-tracting attention to not only the environment, but also theeveryday world. Finding novel ways to use materials, simplifylifestyles and have a closer focus on daily experiences are themain inspirations for this trend.

The innovation that arises from this mindset nurtures astronger awareness for things great and small, which in turn raisessocial responsibility, said Czornij. Colors are being developedthat evoke this sense of purpose, stretching the aforementionedblue, green and browns into both strong and subtle tones.

Modern communication technologies are triggering huge changes.Setting the tone are phenomena such as the increasing dematerial-ization of technology. In the future, technology will be less tangiblein a haptic sense, and instead will be increasingly more intuitive. Forexample, smart phones use a touch display instead of a keypad.

We are observing new narrative and haptic qualities in manyareas. Heavy substances, striking surfaces and expressive mate-rials such as wood and stone create a stronger emotional con-nection to the world we live in. In the automotive world, thismeans that we can expect more intensive colors and bolder ef-fects, said Corinna Sy, designer at BASF Coatings Europe.Thenew colors are expressive, but not blatant, like a good story.

With dark berries, intensive browns and coppers, along withradiant emeralds, BASF designers anticipate powerful color ex-periences on the roads.

Carmakers are working and thinking globally. For this rea-son, BASFs design team has a global presence, sounding out in-ternational trends without ignoring regional features or colortrends. In order to acknowledge the increasing significance of theChinese automotive industry, and specifically the local manufac-turers, the designers have included special colors, such as variousshades of gold, in their trend collection.

The colors developed for China demonstrate the ability ofBASFs Design Team to utilize its colorant tools and paint tech-nology to span the range of bold blues to elegant browns, goldsand grays. This reflects to the local market and its evolution tomore interest in colors as an expression of self. The vivid huessupport these trends and are balanced with metallic effects thatbring increased prominence to this growing segment.

Eastern Coatings Show website up and runningThe Eastern Coatings Show websitewww.easterncoat-ingsshow.comis now up and running. Companies interested inreserving booth space can select from three types of booths on thefloor plan, complete the exhibitor form and return it as directed.

Fifty-one booths are available for companies to display prod-ucts and product information on a first come, first serve basis.Booth inquiries have already been received from a number ofcompanies including some from England, Scotland and China,according to show organizers.

The ECS, which will run from April 29 to May 2, 2013, will fea-ture 40 presentations on topics ranging from nanotechnology tomarketing.The show will take place at the Taj Mahal Casino Resortin Atlantic City, N.J., and is being hosted by the Metropolitan NewYork Coatings Association, the Philadelphia Society for CoatingsTechnology and the New England Society for Coatings Technology.

Attendees will have an afternoon for leisurely activities, whichwill include a fishing expedition or a round of golf at the Seav-iew Country Club. The ECS will also feature a formal dinnerwith a noted speaker on the last evening.

H.B. Fuller acquires EngentH.B. Fuller Company has finalized the purchase of Engent, Inc.,a provider of manufacturing, research and development servicesto the electronics industry.

The Engent business adds state-of-the-art development capa-bilities, testing resources and technical support infrastructure. Asa global, adhesives solutions provider in the electronics market,H.B. Fuller has now increased its market knowledge and quali-fication capabilities in a wide range of microelectronic assembly


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technologies. The company will combineand leverage the adhesive development ca-pabilities, investment resources and globalreach of H.B. Fuller with the electronicsexpertise of Engent.

Engent is a provider of next generationmicroelectronics development, testing andmanufacturing services. Located in Nor-cross, Ga., Engent was founded in 2003 toprovide niche production, development andqualification services for small form factor(SFF) electronics. Engent engages in all stagesof the electronic miniaturization process andserves key microelectronic markets in themilitary, medical and industrial sectors withclients ranging from entrepreneurial tech-nology firms to Fortune 50 companies.

The Engent business generated under$10 million in revenue in 2011 at marginsabove H.B. Fuller's current levels. The re-sults of this business will be included inthe company's North America Adhesivesbusiness segment going forward.

Yamaha renews partnershipwith DuPont Refinish to useDuPont's paints on its racingbikesFor the third consecutive year YamahaMotor Racing renewed its partnershipagreement with DuPont Refinish Italy.The Japanese constructor will continue touse DuPont Refinish paints on its racingbike parts. In addition to the racing bikeparts, the waterborne paints Yamaha Blue,Cromax Deep Purplish Blue and DuPont3800S ChromaClear VOC by DuPont Re-finish will continue to be used on theteam's eight trailers and IVECO trucks aswell as on the mechanics' toolboxes,workbenches and other pitlane equip-ment. DuPont Refinish paints are alsoused in the garage and hospitality area.

GreenVolts to use HenkelsAquence coatings to protect itsCPV solar equipment fromcorrosionHenkel announced that its Aquence Co-Cure technology has been selected for useby GreenVolts, Inc. for its higher-perform-ing, lower cost protection against corro-sion and UV-damage in the solar industry.GreenVolts, provider of the worlds onlycomplete and fully integrated concentrat-

ing photovoltaic (CPV) solar system, andits investor and global strategic partnerABB, a leader in power and automationtechnologies, are the first to use thisprocess for solar energy equipment.Henkel worked with GreenVolts and lead-ing paint and coatings company AkzoNo-bel to customize a process that layersHenkels Aquence autodeposition coatings

with a powder topcoat and co-cures them in a single oven. Thislean paint shop process, whichhas been very successful in the au-tomotive industry, now provides solarcomponents with higher quality finishes,increased durability, and ultraviolet pro-tection for 25 years. Additionally, theprocess reduces environmental impact,

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since it contains no heavy metalsor sludge, and lowers water andenergy requirements. Accordingto Henkel, most solar equipment

manufacturers use a hot-dip galvanizationprocess to protect their metal parts. Whileindustry-standard, this process has draw-backs. The high temperatures can intro-duce stresses in the dipped metal parts.These stresses and any dimensional distor-tions can be weak points in a system. Also,the galvanization process leaves a thicklayer that can be problematic for complexshapes, especially internal cavities. For ex-ample, threaded holes may reduce in sizeso that bolts do not fit properly. The Aque-nce process is more precise, and can pro-vide a smoother, higher quality surface fortopcoats and finishes the company said.

BASF opens its ConstructionCenter to offer coatings, EIFSsystems and more in TorontoBASF's Construction Chemicals divisionannounced the grand opening of its newConstruction Center in Toronto, Ontario,Canada. A celebratory event was hostedat the site for more than 100 constructioncontractors, distributors, architects andengineers in the greater Toronto area.

Located at 10 Constellation Court inToronto, the BASF Construction Centre of-fers on-site customer service and support,manufacturing and warehousing capabili-ties, and is centrally located to ensure opti-mal service to BASF's construction partnersin the industry. Additional benefits includeincreased service to the Canadian market-place and enhanced distribution and logis-tics to deliver products on time.

"Our Wall Systems business will offera complete product line to meet the needsof the professional contractor in theCanadian construction market," said BillKasik, head of BASF's Wall Systems busi-ness. "This offering includes all exteriorinsulation and finish system (EIFS) com-ponents, custom color matching and tintcapability, local delivery service and ahands-on classroom and training facility."

The BASF Construction Center will fea-ture a full line of products from the Con-struction Chemicals business, including:Cementitious flooring products; concreterepair products; deck membranes; grouts;joint sealants; performance flooring prod-ucts; wall coatings; water repellents; water-proofing products; EIFS products;adhesives; air/water-resistive barrier prod-ucts and coatings; insulation; base coats; re-inforcing mesh; acrylic finishes andcoatings; and, accessories and tools.

The Construction Chemicals businessalso manufactures a full line of concreteadmixtures at the Brampton, Ontario fa-cility. In addition, BASF offers the WatsonBowman Acme brand of custom expan-sion control systems to the Canadian con-struction market.

PPG opens color-matchinglaboratoryPPG Automotive Refinish has opened anautomated, technologically advanced,color matching laboratory in Cleveland,Ohio. The announcement was made byMary Kimbro, PPG global color director.A formal ribbon-cutting ceremony at-tended by PPG management and employ-ees took place September 14, 2012. The

new laboratory is expected to be fully op-erational this month.

A new level of precision and efficiencyhas been developed for the Refinish ColorMatching Laboratory the company said.This computer-controlled, high-tech facil-ity marks a significant advancement in thescience and art of automotive refinishcolor matching.

The Refinish Color Matching Labora-tory addresses a major challenge the auto-motive refinish business faces: the growingnumber of domestic and import OEMcolor offerings and variations including ex-terior, bumper, accent and underhood col-ors and the need for collision centers tomatch those colors. While an OEM's colorcode may prescribe a particular paint for-mulation, the reality is the actual vehiclefinish color may differ from plant to plantfor any number of reasons. Consequentlycolor variants are always needed.

PPG's laboratory is equipped to pro-duce accurate color formulations throughimproved processes and procedures itsaid. Using electronic and scientific meth-ods made possible through state-of-the-artequipment and proprietary computer soft-ware programs, the patent-pending auto-mated system is capable of runningcontinuously to produce more color for-mulations, allowing PPG to provide pre-cise color formulas with operationalefficiency. The result: quickly obtainingthe right variant and formula the firsttime. The laboratory's capability also al-lows PPG to expand its data collectionpractices, better analyze automotive pig-ments and explore applicable color for-mulation opportunities as they occur. CW


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U.S. 8,143,348 B2PPG Industries has been granted a patentfor a coating composition comprised of acontinuous phase comprised of water anda dispersed phase comprised of a micro-gel having a mean particle size of greaterthan 50 nanometers to 900 nanometersand formed from reactants comprised ofno more than 5% by weight, based on thetotal weight of the reactants, of a multi-ethylenically unsaturated compound, anda plurality of monoethylenically unsatu-rated compounds selected so as to providea copolymer having a calculated Tg ofgreater than 100 C and comprised of acycloaliphatic (meth)acrylate.

Henkel patents corrosionprotection agent for coatingmetallic substratesU.S. 8,142,897 B2Henkel KGaA has received a patent for achromium-free, curable corrosion pro-tection agent for the first coating ofmetallic substrates. The corrosion pro-tection agent has a pH in the range offrom 1 to 3 and containing water andcomponents: fluoro complex ions of ti-tanium and/or zirconium, at least onecorrosion protection pigment, at leastone organic polymer or copolymerwhich is water-soluble or water-dis-persible in the specified pH range andwhich as such in aqueous solution in aconcentration of 50% weight and has apH in a range from 1 to 3, an at least onepolyvinyl amine comprised of aminogroups that are acylated, the polyvinylamine has a molecular weight of greaterthan 100,000 g/mol but not greater than1,000,000 g/mol and a degree of acyla-tion of not less than 80%.

BASF Coatings patentselectrophoretic paintU.S. 8,152,983 B2BASF Coatings GmbH has obtained apatent for a method of making an elec-

trocoat composition, which is 5% to35% by weight solids, comprised ofcombining at least one binder comprisedof at least one group that is a potentiallycationic ammonium group and/orcationic ammonium group, and one ormore reactive functional groups whichwith complementary reactive functionalgroups in a crosslinking agent are ableto undergo thermal crosslinking reac-tions, at least one crosslinking agentcomprised of the complementary reac-tive functional groups, from 0.2% to 5%by weight, based on solids in the com-position, of a bismuth subsalicylate com-pound having an empirical formula ofC7H5O4Bi that is water-insoluble andpulverulent, wherein the bismuth subsal-icylate has a bismuth content of from56.5% to 60% by weight; pigments se-lected from the group consisting of colorpigments, effect pigments, electricallyconductive pigments, magneticallyshielding pigments, fluorescent pigments,extender pigments, anticorrosion pig-ments, organic pigments, inorganic pig-ments, and mixtures comprised of atleast one of the foregoing; and a grindingresin; wherein the electrocoat composi-tion is made by mixing and milling thegrinding resin and the pigments, in com-bination with the bismuth subsalicylate,in a means for obtaining fineness of mix-ture to form a storage stable pigmentpaste, and then combining the pigmentpaste with a dispersion comprised of thebinder and crosslinking agent.

DuPont patents fluoropolymercoatingU.S. 8,153,198 B2E I du Pont de Nemours and Companyhas been awarded a patent for a solutioncomprised of a solvent and an amorphouscopolymer, the amorphous copolymer iscomprised of 50% to 80% mole ofmonomer units derived from tetrafluo-roethylene and 20% to 50% mole of

monomer units derived from 1,2,3,3,3-pentafluoropropylene, and wherein solu-bility of the copolymer is limited tofluoroaromatic hydrocarbons.

Behr patents pigment spacingU.S. 8,163,078 B2Behr Process Corporation has obtained apatent for a process for modifying a paintcomposition containing titanium dioxideparticles comprised of dispersing betweena 0.05% and a 5.0% by weight of metaloxide nanoparticles, pre-treated to mini-mize flocculation, in the paint composi-tion containing the titanium dioxideparticles; and interacting the metal oxidenanoparticles and the titanium dioxideparticles to form an intervening dispersionof a plurality of metal oxide nanoparti-cles, the intervening dispersion uniformlydistributed around the titanium dioxideparticles; wherein the step of dispersingthe metal oxide nanoparticles is com-prised of mixing a first set of metal oxidenanoparticles having a first average parti-cle size and a second set of metal oxidenanoparticles having a second averageparticle size, the first set of metal oxidenanoparticles and the second set of metaloxide nanoparticles having pre-treatedsurfaces to minimize flocculation; and fur-ther wherein the first average particle sizeis approximately 120 nm and the secondaverage particle size is 60 nm.

Eckart patents platelyet-shaped metallic effectpigmentsU.S. 8,163,079 B2Eckart GmbH has been granted a patentfor platelet-shaped, copper-containing,metallic effect pigments, which have acopper content of 60% to 100% byweight, based on the total metal content,wherein the metallic effect pigmentshave a thickness distribution as deter-mined via thickness counting by scan-ning electron microscopy (SEM) and


PPG Industries patents waterborne coatingPate

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represented as cumulative undersize dis-tribution, with an h50 of 10 to 50 nm,and with an h90 of 20 to 70 nm. Theplatelet-shaped, copper-containing,metallic effect pigments are produced bymilling a copper-containing metal pow-der with lubricant.

Eastman patents coatingcompositions containingtetramethyl cyclobutanediolUS 8,168,721 B2Eastman Chemical Company haspatented a thermosetting coating com-position, comprising: (A). about 2 toabout 50 weight percent, based on thetotal weight of (A), (B), and (C) of a cur-able polyester, comprising i. diacidresidues, comprising about 30 to about70 mole percent of the residues of isoph-thalic acid and about 70 to about 30mole percent of the residues of adipicacid, based on the total moles of diacidresidues; ii. diol residues, comprisingabout 50 to 100 mole percent, based on

the total moles of diol residues, of theresidues of 2,2,4,4-tetramethyl-1,3-cyclobutanediol; and iii. about 3 toabout 30 mole percent of the residues ofat least one polyol, based on the totalmoles of diol and polyol residues;wherein said curable polyester has anumber average molecular weight ofabout 500 to about 10,000 daltons, aglass transition temperature of about35 C. to about 100 C., a hydroxylnumber of about 20 to about 300 mgKOH/g of polyester, and an acid numberof 0 to about 80 mg KOH/g of poly-ester; (B). about 25 to about 88 weightpercent, based on the total weight of(A), (B), and (C) of at least one acryliccopolymer of ethylenically unsaturatedmonomers comprising at least one hy-droxyl, epoxy, carboxyl, blocked phe-nol, or acetoacetoxy functional group;and (C). about 10 to about 50 weightpercent, based on the total weight of(A), (B), and (C), of at least onecrosslinker comprising at least one com-

pound reactive with a car-boxylic acid or a hydroxylgroup; (D). about 10 to about60 weight percent, based on thetotal weight of (A), (B), (C), and (D) ofat least one non-aqueous solvent.

PPG patents polysiloxanecoating with hybrid copolymerUS 8,148,487 B2PPG Industries Ohio, Inc. has patented acoating comprising: a polysiloxane poly-mer comprising the reaction product of:(a) a hybrid copolymer comprising:

(i) a first monomer comprising hy-droxypropylacrylate; and (ii) a secondmonomer comprising methacry-loxypropyltrimethoxysilane; and (b) asecond material comprisingmethyltrimethoxysilane, wherein the hy-brid copolymer is present in an amountin the range of 5 weight percent to 40weight percent based on the total weightof the hybrid copolymer and the secondmaterial. CW

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The report Global Epoxy Resin Marketby Application & Geography - MarketEstimates Up To 2017 defines and seg-ments the global epoxy resins market withanalysis and forecasting of the global vol-ume and revenue for epoxy resins. It alsoidentifies driving and restraining factorsfor the global epoxy resins market withanalysis of trends, opportunities and is-sues. The market is segmented and rev-enues are forecasted on the basis of majorregions such as North America, Europe,Asia-Pacific, and Rest of the World. Thekey countries are covered and forecastedfor each region. Further, the market is seg-mented and revenues are forecasted on thebasis of applications.

The global market for epoxy resins interms of revenue was estimated to beworth around $5.5 billion in 2011 and isexpected to reach $8.4 billion by 2017,

growing at an estimated CAGR of 7.3 per-cent from 2012 to 2017. Asia-Pacific is thelargest market. The demand for epoxyresins market is expected to rise in Asia-Pacific due to robust growth in end-userindustries of China and India.

Epoxy resins are thermosetting poly-mers and known for their high quality per-formance in various industrial applicationsfor corrosion protection, thermal stability,mechanical strength, moisture resistivity,adhesion, etc. The epoxy resins market iswell correlated to its end-user applicationindustrys growth and growing R&D ef-forts in modified epoxy resin field, is widen-ing its reach in industrial applications.

Bisphenol A and Epichlorohydrin aremajor raw materials in the production ofepoxy resins and any change in the demandand supply of these raw materials could havea major impact on the epoxy resin industry.

Ceresana analyzes globalgrowth in biocides marketMarket research institute Ceresana fore-casts global revenues of the biocides mar-ket to be almost US$7.3 billion in 2019.The prices of biocides vary considerablydepending on the type of product, thusconstituting a crucial influence on rev-enues generated in the various fields of ap-plication. The sectors paints, disinfectants,and smaller niche applications in particu-lar utilize biocides that are substantiallymore expensive than products applied in,i.e., water treatment. In quantitativeterms, as far as consumption of biocidesis concerned, the dominating area on themarket for biocides is industrial and pub-lic water treatment.

Large regional and application-relateddifferences are the reasons why this reportalso analyzes how the market situation for


MarketsAndMarkets predicts global epoxyresins market to reach $8.4 billion by 2017

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Automotive industry boom in Argentina booststhe paints and coatings market

By Hernan Cavarra

Frost & Sullivan

Industrial and construction growth in Argentina during the past five

years fueled the paints and coatings market and is expected to con-

tinue its fast pace. In the paints and coatings industry, like most Latin

American countries, the architecture segment is at the forefront and

accounts for 75 percent of the market, while in the industrial segment,

automotive paints and coatings is the sub-segment leader with almost

eight percent of the market.

During the 2007-2011 period, automotive manufacturing in Ar-

gentina grew at a 12.1 percent CAGR, driving other sectors such as

auto parts, adhesives and sealants, and the paints and coatings mar-

ket, which accounted for an 8.6 percent CAGR. Although the Argen-

tine economy is expected to enter a cooling stage and for industrial

growth to drop, according to IMF (International Monetary Fund) the Ar-

gentine GDP is expected to grow at a 3.6 percent rate until 2017.

There is an intrinsic relationship between GDP growth and vehicles

and coatings sales and, due to high inflation rates and Argentine Peso

devaluation, Argentina's middle and high classes are buying cars to

maintain their purchasing power. As a result, the automotive paints

and coatings market is expected to grow at a faster rate than the GDP.

The total automotive paints and coatings market in Argentina is ex-

pected to grow to almost 30 million liters in volume by 2017 and more

than triple in terms of revenues.

According to Frost & Sullivan, automotive manufacturing in Ar-

gentina is forecasted to grow steadily and reach more than 900,000

units of vehicles produced by 2017, while the domestic car fleet is ex-

pected to grow at a 3.3 percent CAGR. The refinish segment in Ar-

gentina will grow at a higher rate than the OEM segment, mainly due

to car fleet continuous growth, increasing used car sales, high car in-

surance penetration, and Argentine car owners who take care of their

cars more than in other regional countries.

BASF, DuPont, PPG, Sherwin Williams and Akzo Nobel are the

biggest market participants, and for the forecasted period, these com-

panies will have to address big challenges. Increasing raw material

prices, domestic import restrictions and governmental pressure toward

a self-sustaining automotive and chemical industry are expected to be

the top challenges in the market. In this sense, companies will be

obliged to manufacture their products locally and export in order to

level their trade balances. On the other hand, the national govern-

ment, through the Ministry of Industry, designed the National Industrial

Plan 2020 that will support the chemical and petrochemical industry

and plans to increase automotive manufacturing up to 1.9 million units

by 2020 and registrations up to 1.6 million units.

A bright future for the automotive paints and coatings market in

Argentina is thus expected during the next five years.

22-23 Market Reports1012:Market Reports 10/1/12 2:36 PM Page 22



various types of biocides is developing.For example, the highest revenues in 2011were generated with biocides based onhalogen compounds, followed by metallicand organosulfur compounds. Demandfor halogen biocides is mainly influencedby the water treatment sector. In this ap-plication area they are facing strong com-petition by other chemical products andalternative measures suchs as UV-radia-tion or ultrafiltration.

With a roughly 42 percent share ofglobal consumption, North America is themajor sales market for biocides, followedby Western Europe and Asia-Pacific.Shares in demand of the individual worldregions will continue to shift over the nexteight years. In the past, developing coun-tries in Asia-Pacific have already been ableto profit from the dynamic developmentof additional important sales markets forbiocides. Due to the rapid growth in in-dustrial output, demand for biocides inthe sectors water treatment, paints, var-nishes, paper, and plastics increases. At thesame time, improved standards of livingand stricter hygiene regulations havecaused utilization in consumer-related sec-tors such as disinfectants to rise, saidOliver Kutsch, CEO of Ceresana.

The analysts of Ceresana expect coun-tries in Asia-Pacific, with the exception ofJapan, to increase their shares of theglobal market for biocides. Until 2019,

this region is likely to see its share ofworldwide biocide consumption to ex-pand to over 24%. This development willoccur mainly at the expense of WesternEurope and North America, where thesales markets are already saturated.Growth impulses generated in those re-gions will be due less to an increase inconsumption volume within individualsectors than to alternations between thedifferent product types. In this regard,legal requirements as well as health con-cerns and trends in environmental con-sciousness are of vital importance.

NanoMarkets releases newreport on display opticalcoatings and filmsIndustry analyst firm NanoMarkets re-leased a new report on display materi-als: Markets for Optically FunctionalFilms and Coatings in Displays 2012.This report analyzes the opportunitiesfor display films/coatings over the nexteight years. These will grow to nearly$10 billion ($US) in revenues by 2019the firm said.

Optically functional film types coveredin this report include front-surface filmsfor antiglare/antireflection, viewing anglecompensation and color/contrast en-hancement; polarizer films; and BLU films(reflectors, diffusers, prisms, reflective po-larizers, and multifunctional films). These

materials are sold for OLED, e-paper and plasma display sectorsas well as for the market-domi-nant LCDs.

Although the display films business ismature, NanoMarkets identifies OLED dis-plays as presenting a strong long-term mar-ket for film makers as OLEDs begin to takemarket share from traditional LCD strong-holds such as mobile displays and televisions.Like LCDs, OLEDs will use antiglare/antire-flection films, but their success will alsoboost certain kinds of specialist films. Oneopportunity is films designed to increase thecolor uniformity of OLEDs at wider view-ing angles.Another is certain kinds of polar-izer films that improve the bright lightreadability of OLEDs.And, according to thereport, more immediate opportunities canstill be found in the LCD film business.

By 2016, contrast/color enhancementfilms for LCDs will bring in almost $300million. NanoMarkets remains bullish onthis sector, because there is a growing ten-dency among LCD makers to shift pro-duction towards higher performancedisplays that urgently need these kinds offilms. This shift is being driven by compe-tition from both OLEDs and sophisticatedconsumers looking for a 3-D/HD visualenvironment. These films may also becombined with antiglare/antireflectionfilms to create multifunctional products,reducing costs further. CW

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http://www.coatingsworld.comhttp://www.twsunin.commailto:[email protected]:[email protected]

Tiger Drylac Power Coatings has introducedto the North American market a new line ofpowder coatings simulating anodizing ef-fects. Series 61 Anodized Effect power coat-ings is a polyester super durable architecturalgrade and meets the high performance re-quirements of AAMA 2604 standards.

Series 61 Anodized Effect powder coat-ings has been engineered to meet the re-quirements for anodizing simulated powdercoatings for architectural applications, ar-chitectural lighting, railings, fences, windowand door frames. It is also suitable for au-tomotive accessories, metal constructions,patio furniture, garden equipment andother applications where AAMA 2604specifications are required or where an an-odizing simulation is desired without hav-ing to go through the anodizing process.

Although designed for exterior applica-tions, Series 61Anodized Effect powder coat-ings is also suitable for interior applicationssuch as office and residential furniture,balustrades, door hardware, light fixtures,store fixtures, sporting goods, gaming ma-chines as well as other industrial applicationswhere an outdoor durability can be combinedwith a decorative anodizing appearance.

Offered in six colors, simulating an-odizing color standards (Clear, Cham-pagne, Light Bronze, Medium Bronze,Dark Bronze and Black), Series 61 An-odized Effect powder coatings imparts auniform color, finish and thickness with abatch-to-batch consistency, a rich naturalanodized effect, an excellent weather andUV resistance, very good flow and a goodstorage stability.

Founded in the USA in 1985, TigerDrylac U.S.A., Inc. manufactures and dis-tributes environmentally friendly, highquality powder coatings that meet state-of-the-art industry standards. Tiger Dry-lac distribution network in NorthAmerica includes four manufacturing fa-cilities and 11 distribution warehouses inthe USA, Canada and Mexico.

Benjamin Moore introducestintable chalkboard paintBenjamin Moore has introduced a new edi-tion of its Chalkboard Paint that now istintable in any of the more than 3,300 huesavailable in the Benjamin Moore color sys-tem, allowing for choices that go beyondthe classic black and green chalkboards.

Weve just infused a lot more fun andimagination into a communications staplethat, since the schoolroom slates of the1800s, has remained almost unchanged,said Sonu Mathew, ASID, IIDA and Ben-jamin Moores senior interior designer.Now, the opportunity to enliven and in-vigorate a space has exploded by dialingup the color options so extensively.

The Benjamin Moore ChalkboardPaint (308) is a latex topcoat that turnsvirtually any interior surface into a chalk-board. It is easy to apply, dries in a matterof hours to a durable eggshell finish, iseasy to clean and fully washable the com-pany said. It also is formulated to mini-mize any lingering odors, making it idealfor a childs playroom, bedroom or eventhe kitchen as a message center for shop-ping lists and household reminders.

Theres no rulebook that says chalk-

board paint is for walls only, saidMathew, who offered up a slew of othersuggested uses. Think about treating atoy chest, tabletop, or other piece of fur-niture, a closet door or cupboard faade.Any place where you want to see tempo-rary art or a shared family communiquis prime real estate for a coat of BenjaminMoore Chalkboard Paint.

AkzoNobel introduces MetaflexSP 1050 pre-treatment foraerospace coatingsA new chrome free pretreatment for thecommercial aircraft maintenance market isbeing presented at MRO Europe by Ak-zoNobel Aerospace Coatings. Under thename Metaflex SP 1050 Pre-treatment, thechrome free, water-based product is themost recent addition to the Metaflex brand.Metaflex SP 1050 Pre-treatment offers cor-rosion protection through increased adhe-sion of paint on metal, meeting the rigorousanti-corrosion requirements of AMS 3095.Recognized as a universal pre-treatment forcommercial aircraft maintenance, MetaflexSP 1050 Pre-treatment can be applied overseveral metals and composite. Furthermore,it improves adhesion of the paint system onrivets, compared to traditional conversioncoatings and wash primer pre-treatments.A


TigerDrylacPowderCoatingsintroducesAAMA-2604compliantanodizedeffectpowdercoatings

New

Prod

ucts

Series 61 Anodized Effect powder coatings

has been engineered to meet the require-

ments for anodizing simulated powder coat-

ings for architectural applications,

architectural lighting, railings, fences, win-

dow and door frames.

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solution to simplify the aircraft maintenanceprocess, the system brings time and cost sav-ing benefits to the paint shop and an inno-vative approach to the way surfacepre-treatment products are utilized in the re-painting process the company said. ReducedVOC emissions by as much as 75 percentoffer an additional advantage, resulting in anon hazardous, odorless product.

Hempel launches new cargohold coatingCoatings manufacturer Hempel haslaunched Hempadur Impact 47800, a newdedicated coating for bulk carrier cargoholds. Hempadur Impact offers high-endabrasion, impact and corrosion resistance,and completes Hempels range of cargohold coatings. Hempadur Impact is a newdedicated cargo hold coating for shipown-ers who want a high-performance cargohold coating with a very attractiveprice/performance ratio. The coating pro-tects ship cargo holds from both mechani-cal damage and the severe abrasion causedwhen loading hard angular cargoes. With a7.5-year major repair interval, it enablesshipowners to extend drydocking periodsbetween major cargo hold coating repairsand so reduce maintenance costs.

Hempadur Impact has been specifi-cally developed for bulk carrier operatorswho want to extend cargo hold coating re-pair intervals, but dont want to invest inthe highest performing coatings, saidMichael Aamodt, group marine productmanager at Hempel. It offers high-endimpact resistance to prevent shootingdamage from high-speed loading and ahigh glass transition temperature to ensurethe coating remains hard when exposed to

warm cargos. As a result, Hempadur Im-pact offers better protection than compa-rable cargo hold coatings on the marketand a high return on investment.

A low-VOC, pure epoxy coating,Hempadur Impact is available in grey, redand aluminium shades. It can be appliedall year round to steel surfaces preparedto a minimum of Sa 2.

As well as offering a longerrepair interval, Hempadur Im-pact cures quicker than compa-rable products, said Aamodt.As a result, shipowners can reduce theamount of time they spend in drydock,and their vessels can carry even theharshest cargoes after just three days cur-ing time. CW

New

Prod

ucts

Metaflex SP 1050 Pre-treatment can be ap-

plied over several metals and composite.

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SMEs In Wood Coatings Sector Are Growing

International Coatings Scene Europe

by Sean Milmo

Europe Correspondent

[email protected]

Europes wood coatings sector is one inwhich there are pockets of sluggishgrowth or even decline but others in

which there has recently been strong increasesin demand, particularly in Central and EasternEurope (CEE).

It is a relatively fragmented market, whichoffers a lot of opportunities to medium-sizedand small coatings producers who have the flex-ibility to exploit gaps in supply and to respondquickly to changes in demand.

The multinationals have been reporting slowwood coatings growth or weak sales in Europeas a whole, which they catergorize as a maturemarket in the global context, since much of theexisting growth is coming from the emergingeconomies in Asia and Latin America.

However, SME wood coatings producers inEurope, particularly in Germany,Austria, Switzer-land and a lesser extent Italy, have been recordingmuch more robust growth from the major outletsof construction, furniture and flooring.

In parts of Western Europe, which have beenhit by a post-recession slump in the constructionmarket, demand for wood coatings for new build-ings has been rising because of a rising preferencefor less expensive timber-framed houses.

Wood is not necessarily cheaper than otherbuilding materials but it does allow houses to beconstructed much more quickly because com-ponents of the building are pre-fabricated, saida sales executive at one wood coatings business.At a time of weakness in construction, wood isa way of reducing costs.

There is also in some areas a buoyant demandfor wood coatings in new upmarket luxury ac-commodation where potential occupants expectlarge amounts of wood panelling, flooring andfurniture, as well as wooden window frames.

The biggest growth in demand for woodcoatings is currently in the CEE and Russia andother countries in the former Soviet Union.

In Europe only 15 percent of wood coatings

demand was in Central and Eastern Europe in2000. But by 2015 over 25 percent wood coat-ings sales should be in CEE, according to figurespresented to a recent coatings meeting inDublin, Ireland, by Orr & Boss Inc, a consul-tancy from Clinton Township, Mich., U.S.

A lot of this additional demand in the CEEregion will come from continued sturdy growthin its construction sector, while construction ac-tivity in Western Europe is forecast by Orr &Boss to be among the lowest in the world.

In the first half of this year there was a 25 per-cent increase in the numbers of new homes com-pleted in Poland, according to PMR Consulting, aPolish-based market research organisation. Thequantity of apartments offered by property devel-opers in the countrys major urban centers is nowhigher than in 2007-08 before the financial crisis.

Construction activity has also been busy inurban Russia, particularly at the higher end ofthe market, which has a big demand for woodcoatings. PMR reports that around 70 percentof all newly built residential houses in Moscoware now in the business-class category.

Wood coatings demand in Eastern Europehas also been boosted by the region becoming acenter for furniture production. A lot of manu-facture of furniture and other wooden productshas shifted from Western to Eastern Europe be-cause of low production and raw material costs.

A large proportion of Europes plentiful sup-plies of wood are in its eastern region. There are1.02 billion hectares of forest in Europe, around25 percent of the world total and considerablymore than its share of the total global land mass.

Wood coatings businesses with advancedtechnologies, efficient customer services and ge-ographically located to have easy access to East-ern Europe are benefitting considerably from itsgrowth in demand. This is particularly the casewith SMEs in Germany and Austria.

However wood coatings producers are alsogaining from the powerful influence of fashionand style on wood products across the whole ofEurope. At present a need for people to show in-dividuality is being combined with a liking fornature and purity.

Individuality and authenticity are in de-mand, said Jasmin Rutpprechter, a marketing

Central and Eastern

Europe offer the

greatest expansion

opportunities.

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mailto:[email protected]://www.coatingsworld.com


executive at Adler Lacke, Schwaz, Austria, a specialist in woodcoatings. Creativity knows no limits when it comes to piecesof furniture.

A current trend is for wood in furniture and other parts ofthe home to be untreated, which requires special effects fromwood coatings and stains. There is also a preference forcoarsely textured surfaces equivalent to arough sawn look, which need specifictypes of lacquer.

This natural style contrasts with a desirefor modernist wood products with clearlines and smooth surfaces and also for fur-niture of classical design with a polishedappearance.

The variety of vogues in the wood prod-ucts market offers great scope among woodcoatings producers for customization backedby close cooperation with wood workshopsand professional painters.

The requirement for customization is amajor reason why wood coatings businessesin Europe are able to sell their products atpremium prices. Environmental regulations,which limit emissions of volatile organiccompounds (VOCs) and have triggered ashift to more costly waterborne coatings,have also been a factor behind higher prices.

Orr & Boss says that even in 2000 therewas a 15 percent price premium on woodcoatings in Europe compared with the globalaverage. By 2015 this will have risen to a 40percent premium, according to the firm.

Adler Lacke reported 67 million ($87million) in sales in 2006 on an output of15,000 tons, most of it wood coatings. Lastyear it recorded revenue of 83 million, 20percent higher than five years previously but

on an output of 15,500 tons or only three percent more.One of the fastest growing wood coatings specialists is Ren-

ner Italia, Bologna, which was set up by its Brazilian owners Ren-ner S.A. in 2004 when sales amounted to 2.5 million. Last yearits revenue totalled 62 million from a volume of 17,000 tons.

3-H Lacke, Hiddenhausen, Germany, now part of the Ger-man Remmers Group, last year went through a revival after ex-pansions in distribution structure and upgrading of productionprocesses with an emphasis on high quality products in its mainlywood coating portfolio.

The turn-around in 2011 showed us that our efforts to op-timize sequences and processes are paying off, said 3-Hs man-aging partner Frank Sieverding, while stressing the advantagesof the companys proximity to customers.

Hesse-Lignal, Hamm, Germany, another SME wood coatingsproducer, has not only been more active in Eastern Europe butalso areas of Western Europe.

Its UK subsidiary, Hesse-Lignal UK, has been expanding rap-idly through a network of dealers. It is expecting to become oneof the major players in the UK market.

The durability of the growth rates of SMEs in wood coatingswill, however, be tested by the predicted slow growth in na-tional GDPs across most of Europe, even in CEE, over the nextfew years. CW

Europe International Coatings Scene

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New Differentiated ProductsMight Be Disruptive As Well

Business Corner Strategies & Analysis

A discussion with the

developers of two game-

changing technologies.

by Phil Phillips, PhD

Contributing Editor

[email protected]

In the coatings, paints, adhesives,sealants, plastics and specialty chemi-cals industries, Chemark often comes

across new product claims that appear tobe to-good-to-be-true.They usually are.

However, about five to 10 percent ofthe cases the claims are not only accuratebut they are exciting and can be potentialgame-changers in the market segmentarenas targeted. Such is the case with Ben-Tech of Southern Pines, N.C., and Lumi-nescent Paint Technologies (LPT) locatedin Chicago, Ill.

Chemark sat down with the two com-pany principles to discuss their technolo-gies and marketing approach.

We asked LPTs president and owner,Dave Postma, a few questions abouttheir LPT-GLO product.

Q&A with Dave Postma,president and owner,Luminescent PaintTechnologiesChemark: What is LPT-GLO and whatdoes it do?Dave Postma: LPT-GLO is a single com-ponent urethane glow-paint that canendure long-term weathering and vehicleabuse loadings. It is a performance safetycoating. The product comes in a widearray of UV stable daytime colors. It has avisible color in the day and a six to 10hour glowing color in the dark. The paint,color and glow will last for years. It is a

product that will create limitless markets.When the lights go out LPT-GLO goes on.

Chemark: You invented LPT-GLO butwhy did you feel compelled to bring it tomarket?Postma: I developed the product when Iwas asked to apply a luminescent producton stairwells. This product had day colorsthat faded within a few months of appli-cations, as well as the paint itself immedi-ately started to deteriorate. Within oneseason the color had faded to almostwhite, and more than half the applica-tionat an astounding 22 mils whichtook almost one month to curewaswearing or just plain falling off.

The primer was still there and in greatshape. I addressed this massive failurewith the company that made the lumines-cent paint. I told them that the paintneeded to be changed from an arts andcrafts resin system to another system tosurvive the harsh conditions. After threemonths the company told me it couldntbe done. So I decided to do it myself. Iwent immediately to a urethane resin sys-tem for its versatility of applications, itssuperior durability, flexibility, versatilityand fast cure time. In this new backbonesystem, we found a greater footprintbandwidth of markets and applicationsnot possible before.

Chemark: So the features that exponen-tially broadened the use footprint of lu-minescent coatings are what?Postma: LTP-GLO has and maintains daycolors without UV fading; it withstandssevere weathering and heavy loadingabuse; and, with the proper primer can bepainted on virtually any surface. It hasquick dry and cure times. No other lumi-nescent coatings do this today.

Chemark: What are some of the applica-tions you see LTP-GLO economically fitting?Postma: LTP-GLO creates new marketsthat were not possible before its creation.

For example, we see many market appli-cations. Here are several for considera-tion: Airport runways; marine(ships/barges); mining (safety markings);DOT striping/signage; heavy equipment;emergency exits/stairwells; and safetymarkings of any kind.

Chemark: How are you marketing LTP-GLO currently?Postma: LPT-GLO is initially being mar-keted through licensees in the coatings in-dustry. Luminescent Paint Technologies(LPT) is an invention-oriented technicalcompany. We do not claim to be mar-keters or even connected to the market-place in a knowledgeable way. There arecoatings companies in place who knowhow to successfully move LPT-GLO intothe various niche markets.

Chemark: How can interested potential li-censee parties get in touch with you to dis-cuss LTP-GLO further?Postma: LPT can be contacted by calling1-866-611-4569 (GLOW) or sending ane-mail to [email protected].

Chemark also asked BenTechs chief exec-utive officer, Matt Dyer, a few questionsabout their Preservor product line.

Q&A with Matt Dyer, CEO,BenTechChemark: What is Preservor and whatdoes it do?Matt Dyer: Preservor is our proprietary liq-uid product line that is highly effective atinhibiting mold, odor and rust in a varietyof business sectors. Preservor is also effec-tive at enhancing water removal from manysystems. The active ingredient is potassiumsorbate, a very safe and effective preserva-tive which has been used extensively in thefood industry for almost a century. Theproblem with potassium sorbate is it breaksdown and loses its effectiveness when itcomes in contact with moisture. BenTechs

28-29 Business Corner1012:Business Corner 10/3/12 9:33 AM Page 28

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unique chemistry stabilizes the sorbate inliquid preventing its degradation.This ben-efit enables us to deliver enhanced productpreservation in-formula or when topicallysprayed. The enhanced product preserva-tion means using less active ingredients,which results in cost savings to our cus-tomers. Thats why we say, Think ofPreservor as sorbate on steroids.

Chemark: Why did BenTech feel com-pelled to bring Preservor to the coatingsmarket?Dyer: To date, all Preservor sales havebeen generated by direct application tosubstrates leading to success in the food,animal feed and construction sectors.Some of our bakery and fruit and veg-etable

Coatings Word October 2012

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