Coalition U: Social Media Best Practices

Creating and Managing Your Social Media Accounts

Friday, February 7th, 2014 9:00 – 10:30 AM

Philadelphia Fight's KEYSPOT 1233 Locust Street, Philadelphia, PA

#CoalitionU

About Coalition U Capacity building seminars and workshops

Core Workshop Series One-on-One Technical Assistance Coalition U Lecture Series

Focused on improving nonprofit organizational growth and

development Gives nonprofit leaders access to insights and expertise of

seasoned government, corporate, and community leaders in the Greater Philadelphia region

To learn more email us at CoalitionU@uac.org

#CoalitionU

Agenda

Creating and Managing Your Social Media Accounts

• Twitter Setup

• Signup, Profile Completion, Interface walkthrough

• Facebook Setup

• Signup, Profile Completion, Interface walkthrough

• Linkedin Setup

• Signup, Profile Completion, Interface walkthrough

• Hootsuite Setup

• Signup, Profile Completion, Interface walkthrough

#CoalitionU

Key Social Media Setup Tips

• Uniform Branding • Make sure your logos, pics, etc are all up to date and you choose

profile colors that match your brand

• Password Management • You will be juggling multiple passwords, if you write them down keep

them secure • If you let staff use the passwords make sure you change your

passwords as often as your staff does

• Avoid Username confusion • Try to use the same username across all platforms if possible

Coalition U: Social Media Best Practices

Social Media 101: Expanding My Outreach

Friday, February 7th, 2014 9:00 – 10:30 AM

Philadelphia Fight's KEYSPOT 1233 Locust Street, Philadelphia, PA

#CoalitionU

How to Grow Your Followers Do something worth tweeting or tweet something worth reading – Ben Franklin

Cross-promote: All these services have buttons and widgets that you want to put on your main site to help people share your content and to increase your fanbase

Twitter

• Be active, interesting and responsive • Retweet things your supporters tweet • http://michaelhyatt.com/12-ways-to-get-more-twitter-followers.html

Facebook • Use more Picture and Videos and tag your volunteers and supporters • Have round number goals for fans and ask people for help: 100, 1,000 etc • http://www.reliablesoft.net/how-to-get-your-first-10000-fans-on-facebook-

case-study/

Linkedin • Use keywords to drive search results to your company page • Create a group for your Stakeholders, who want more ‘insider info’ • http://www.greenbuzzagency.com/9-ways-to-get-linkedin-company-page-

followers/

#CoalitionU

How to Understand your Analytics

You should be monitoring your Social Media Analytics at least monthly so you can make adjustments and discover trends. There are many free tools available: Twitter

• tweetreach.com will help you measure how many people saw your tweet or hashtag

• followerwonk.com will help you understand who follows you, compare yourself to people like you can other key data points

Facebook

• Facebook has a built in system called Page Insights, you will see how many people see your posts, track your likes, reach and engagement

• https://www.facebook.com/help/www/336893449723054?rdrhc

Linkedin • Your Company page has similar analytics to Facebook, but also added

features about the demographics of who is following you • http://inmaps.linkedinlabs.com/ - This map will let you visualize your

network clusters.

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Social Media Etiquette

• Customer Service • Everyone is watching – so if someone has a negative experience

with your Org or Staff – responds quickly to resolve it • Often Twitter get better results than a customer service call

• Know which account you are posting to • Often you or your staff may be logged into the Org’s and their

personal twitter/facebook on their computer or phone and they don’t check which account they are in before they post.

• If you are going to make a joke – it should be ‘110% safe for work’ • If it could offend anyone in the slightest, don’t do it, there are

people just waiting for you to mess up • SPELLCHECK! • More tips from the Pros • Social media etiquette facebook edition

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How to generate funds with social media

• Multiple posts to your traditional campaigns

• Have flash sales of branded products

• Leverage the size of your followers when selling event sponsorships

• Make a unit of Money equal a unit of Good

• $5 can vaccinate a child

• Ask people for just $5 and have them share that they gave

• The Top 4 Nonprofit Social Media Campaigns of 2013

• At the Social Media for Nonprofits conference, Carie Lewis of the

Humane Society of the United States shared how her organization's

Facebook strategy has raised about $200,000 per year.

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Other Major Social Media Platforms

• Google + • Google+ is a social networking and identity service

owned and operated by Google Inc.

• Pinterest • Pinterest is a pinboard-style photo-sharing website that

allows users to create and manage theme-based image collections such as events, interests, and hobbies

• Instagram

• Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.

#CoalitionU

Thank you for attending Social Media Best Practices

Special Thanks to Our Sponsors Urban Affairs Coalition & Wells Fargo

@UACoalition @CoalitionU

#CoalitionU

Next Coalition U Series

Crowdfunding Wednesday, February 26th

12 PM – 2PM PECO – 2301 Market Street

Energy Hall – Room B Complimentary lunch provided

Sponsored by: Urban Affairs Coalition & PECO