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Coach Tourism Association 2015 Annual General Meeting CTC Partners

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Mark Frary Travel Perspective

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Social media An epic waste of time and money?

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Mark Frary Sunday Times agony uncle Author Social media consultant Been on lots of coach holidays @markfrary, @socialtrav #notaselfie

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Who uses social media? Source: Ofcom Adults media use and attitudes report 2015

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Who uses social media?

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Social media influences purchase Source: AT Kearney

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Trusted friends Think of it as a party There will be boring people you want to avoid There will be interesting people You want to be interesting

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CTC Partners

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Coach firms already on social

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Engagement What is engagement and how do you measure it? Its all about amplification People have chosen to interact with you via social Finding influencers

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Facebook

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Twitter

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Online video Growing hugely YouTube is the second biggest search engine Can be expensive but...

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Ramblers Worldwide A blogger

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Cunard

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Takeaways Older generations are fastest growing users of social media Dont forget to SHARE Be an interesting party animal Advertising An epic waste of time and money?

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Questions? Please get in touch mark.frary@travelperspective.co.uk @markfrary @socialtrav

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Coach Tourism Association 2015 Annual General Meeting CTC Partners