Co creation-rules
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![Page 1: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/1.jpg)
Rules for content creation campaigns
Create.tv is a community dedicated to brands & people who want to co-create
content and ideas together
![Page 2: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/2.jpg)
1% of internet user create, 9% contribute,
89% view. The 1% help drive the digital
content economy.
![Page 3: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/3.jpg)
Brands can co-create with the 1% to great benefit, but there
are some guidelines…
![Page 4: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/4.jpg)
Outreach should be
~2/3rds of overall budget
![Page 5: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/5.jpg)
Build your creative
community across
multiple projects
![Page 6: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/6.jpg)
Engage power users
Become part of their
conversations
![Page 7: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/7.jpg)
Direct participants,
give a clear message with examples,
be supportive
![Page 8: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/8.jpg)
Mentoring is essential
![Page 9: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/9.jpg)
1% do,
10% comment,
89% view.
Your creative community is in the 1%
Your target is the 99% who watch
![Page 10: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/10.jpg)
Your creative
community, may not be in
the same demographic as
your viewers (and that’s OK)
![Page 11: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/11.jpg)
Treat your creative community as filmmakers
Offer prizes appropriate to filmmakers
Provide access to industry executives and celebrities
Don’t under-value their effort
![Page 12: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/12.jpg)
Filmmakers want people to see their films
Ensure distribution
Communicate your distribution strategy
E.g. Featured on YouTube, Vimeo, TV ad slot, Mobile download, Festival distribution
![Page 13: Co creation-rules](https://reader035.fdocuments.us/reader035/viewer/2022081401/559df9021a28ab64468b45d3/html5/thumbnails/13.jpg)
Thank you
Mark Hardwick, 0845 130 4531