Customer Co-creation
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Transcript of Customer Co-creation
![Page 1: Customer Co-creation](https://reader031.fdocuments.us/reader031/viewer/2022030305/587069b51a28ab48378b5e35/html5/thumbnails/1.jpg)
Customer Co-CreationBoston Design Thinking Meetup
2/29/2016 Blue Cross Blue Shield MA
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Fall in Love with the Problem
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Steps in Design Thinking
Empathy
Define
IdeatePrototype
Test
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Prototype as if you know you’re right, but test as if you know you’re wrong.
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High Five Everyone
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Make Everyone Happy
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Ambiguous Problem
Complex Problem
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Ambiguous Problem
Complex Problem High Five Everyone
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Ambiguous Problem
Complex Problem
Make Everyone Happy
High Five Everyone
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Ask questions… Tell Stories…
Then switch
Interview your partner
What do you dislike the most about your device or the app you use the most?
What do you love the most…?
Remember to take notes
Dig Deeper… Ask “Why”…
Emotion Drives Behavior
Look for those emotional triggers and ask Why are they important…
…ask Why again…
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Design a Take-out App
Or
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Design a Take-out AppYou will have 8 minutes to design an app with your partner
You will find a new partner and test your app for 5 minutes
You will find a new partner and test your app AGAIN for 3 Minutes
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Then switch
Design your app Together
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Then switchThen switch
Test & Revise your Prototype
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Then switch
Test & Revise your Prototype
Then switch
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User Testing Party
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User Testing PartyEveryone gets a job: Facilitator, Note-taker or User
Facilitator and Note-taker will trade prototypes
The Users will provide feedback on the prototypes created by the Note-taker, while the Facilitator leads the Test
After 8 minutes everyone gets a new job
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Facilitator
Note-taker (no talking)
User User
Note-taker’s Prototype
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Then switch
Listen and gather feedback
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…So, what just happened?