Viacom . PULSE 08.05.11 P1

(continued on P2)

Jon Stewart and Stephen Colbert Outwit the Competition P1

Viacom Increases Its Quarterly Dividend 67% P1

The BET Awards ‘11 Takes Cable’s Top Spot For An P2 Awards Show

Super 8 Transfixes Viewers With iPhone App and First Ever P2 Twitter Sneak Peek

MTV Tears Up the Night of the 2011 Movie Awards P2

TV Land’s Hot In Cleveland and Happily Divorced Premieres P2 Sizzle

The Ladies of VH1 Deliver Its Highest-Rated Night Since P3 2009

Nick Unveils Merchandising Programs For Four Hot Properties P3

GameTrailers.com and Spike TV Score Record Viewership P3 For E3 2011

Viacom and the AP Study Up on Education With a Lesson P3 from Students Themselves

VIMN and Endemol Join Forces with Viacom Blink! P3

2011 CMT Music Awards Is CMT’s Fourth Most-Watched P4 Telecast Ever

MTV and Nick Bring Fans Together For Global Events and P4 Partnerships

BET and MTV Chronicle the First Lady’s South Africa Trip to P4 Engage Youth

Transformers Destroys Worldwide Box Office Record P4

Viacom, The White House and Get Schooled Race to the Top P4 In Student Special

Ratings Highlights P5

Statistical Information P7

TABLE OF CONTENTS

among adults 18-49, breaking The Tonight Show’s streak of at least 40 consecutive quarters. Both The Daily Show and The Colbert Report bested all cable late night talk shows.

JON STEWART AND STEPHEN COLBERT OUTWIT THE COMPETITION

A NOTE FROM PHILIPPE DAUMAN

There is no question that Viacom is at the top of its game and pushing the bar even higher. Our creative firepower is producing more original programming than ever before, and that content is resonating with audiences around the globe. The continuous fine-tuning of our brands is driven by the consummate research we perform to ensure that we know and understand our audiences better than anyone else.

These efforts are fueling our growth in the U.S. and around the world. Many of our most successful programs in the U.S. have grown into regional and even global hits. We are also developing new brands and properties in international markets that can be introduced in a variety of countries around the world, including the U.S.

Our media networks are thriving, with significant programming highlights across the board. Particularly noteworthy is the expanded role that scripted programming is playing in the growing success of several of our networks, including MTV, BET, TV Land and, most recently, VH1. At MTV, even without Jersey Shore on air, the network’s ratings increased year-over-year and it was again the #1 full-day, ad-supported cable

VIACOM INCREASES ITSQUARTERLY DIVIDEND 67%

Follow @Viacom on Twitter

Like Viacom on Facebook

Editor: Lenore Feder

The Daily Show with Jon Stewart and The Colbert Report posted their best June quarters ever with viewers 18-49 and total viewers and were the most-viewed late night talk shows in all of television for the quarter among men 18-34. The Daily Show with Jon Stewart did the undoable for a late night talk show since the turn of the millenium – the series finished the full quarter as the most-viewed late night talk show

Viacom increased its quarterly dividend 67% to $0.25 per share of Class A and Class B common stock from $0.15 per share. The dividend was payable on July 1, 2011 to stockholders of record at the close of business on June 15, 2011. Viacom President and CEO Philippe Dauman said, “Viacom is in excellent shape financially and momentum across our businesses is strong. This substantial increase in our dividend, as well as our ongoing stock buyback program, reflects the confidence we have in our ability to generate ample free cash flow to support returning greater value to our stockholders while continuing to maintain a strong balance sheet and invest in the long-term growth of our operations.”

08.05.11 QUARTER ENDED JUNE 30, 2011

CMT:SWEET HOME ALABAMA

PARAMOUNT PICTURES: CAPTAIN AMERICA: THE FIRST AVENGER

MTV: AWKWARD

A NOTE FROM P. DAUMAN

Viacom . PULSE 08.05.11 P2

network among its target demographic. Comedy Central’s The Daily Show with Jon Stewart and The Colbert Report once again ranked as the two most watched late night talk shows among young men, and Nickelodeon continued to be the top rated cable network among kids and total viewers for the 65th consecutive quarter. BET celebrated the BET Awards ’11 with 7.7 million viewers, making it the number-one awards show on cable year-to-date among adults 18-49, and fanning a wave of social media buzz in anticipation of the big event.

The Company’s creative successes continue to attract new marketing partners who want to reach the engaged audiences we deliver. This, in turn, is translating into higher advertising revenues, which were up 14% worldwide and 12% in the U.S. this quarter. Our domestic ad sales benefited from solid increases in scatter volume as well as double-digit growth in scatter premiums. During the quarter, we saw year-over-year spending growth in more than 20 different categories.

At Paramount Pictures, the right combination of great content, innovative marketing and an increasingly efficient operation is clearly generating results. The studio currently ranks number one at the domestic box office and it again was the first studio to cross the $1 billion threshold in domestic box office in 2011. Paramount has delivered an industry-record six $100 million box office hits in a row and is on track to deliver record box office results for the year, both domestic and foreign.

Viacom remains committed to returning cash to our shareholders while also investing in the long-term growth of our business. Our decision to increase our investment in original programming continues to bear fruit, as does our focus on developing the right film slates based on a foundation of proven franchises and branded films. Throughout the Company, we continue to drive greater operating efficiencies, work that will continue into the future so we can invest more of our resources in the iconic and pioneering content that drives viewers to all of our screens.

Philippe Dauman is President and Chief Executive Officer of Viacom Inc. and serves on the Company’s Board of Directors.

(continued from P1)

MTV TEARS UP THE NIGHT OF THE 2011 MOVIE AWARDS

TV LAND’S HOT IN CLEVELAND AND HAPPILY DIVORCED PREMIERES SIZZLEThe premiere night of Hot in Cleveland and Happily Divorced on June 15 drew over four million total viewers for each series. The season premiere of audience favorite Hot in Cleveland at 10 p.m. attracted 2.4 million total viewers, and combined with its 11:30 p.m. and 1 a.m. encores, brought in 4.3 million total viewers. Happily Divorced, starring Fran Drescher and inspired by her real life story, drew 2.4 million total viewers at 10:30 p.m., and combined with its encores at 11 p.m. and 1:30 a.m., attracted 4.4 million total viewers. The day of the premieres was the second highest trafficked day of the year for TVLand.com, up more than four times the 2011 average daily audience.

Claws bared, MTV shredded the night of the 2011 Movie Awards, delivering killer ratings for the season finale of Randy Jackson Presents America’s Best Dance Crew, the 2011 Movie Awards and the Teen Wolf premiere. The Movie Awards posted its largest audience among teens and female teens since 2004. The show was filled with irreverent moments, including a surprise appearance by Justin Bieber, a memorable speech from Generation Award winner Reese Witherspoon and a Robert Pattinson/Taylor Lautner lip lock. Post show, part one of of the two-part Teen Wolf premiere delivered a 2.1 rating among viewers 12-34, retaining 68% of its lead-in with a 3.7 rating overall and 5.6 with female teens, up 105% from last year’s post show. The series improved the prior four-week time period average by 57%. The Randy Jackson Presents America’s Best Dance Crew finale kicked off the night with a 2.1 rating among viewers 12-34, up 38% from last year’s Movie Awards lead-in. The show posted its best season since 2009, up 9% from last season.

The BET Awards ’11 on June 26 drew 7.7 million total viewers, making it the #1 awards show on cable among adults 18-49 this year as of its airing, and the #2 telecast in BET history behind the BET Awards ’09. The show featured Chris Brown, winner of the 2011 Best Male R&B Artist, Video of the Year, Best Collaboration and the Coca-Cola’s Viewer’s Choice Award, wowing the audience with his powerful performances; Kevin Hart in a hilarious opening act; and Justin Bieber propositioning Nicki Minaj on stage. The BET Awards ’11 Red Carpet Show drew in 2.7 million total viewers, and the BET Awards ’11 Post Show delivered 3.9 million total viewers. The telecast dominated the social media world as well, with 7.5 million tweets on the BET Awards throughout the weekend of the show (June 26-27) and #BET AWARDSPRESHOW trending at #1 the hour before the main show. BET Mobile experienced an all-time one day record of 1.15 million page views the day of the awards, up 60% from 2010.

THE BET AWARDS ’11 TAKES CABLE’S TOP SPOT FOR AN AWARDS SHOW

SUPER 8 TRANSFIXES VIEWERS WITH IPHONE APP AND FIRST EVER TWITTER SNEAK PEEKParamount promoted the hit movie Super 8 with a first-of-its-kind social media integration, partnering for the first time ever with Twitter to co-host exclusive sneak previews in advance of the film’s nationwide release. The studio previously partnered with Twitter for the first-ever exclusive trailer launch for the movie. Paramount also published the Super 8 app, drawing a coveted five-star rating from users within hours of its release. The app allows users to create vintage movies on their Apple mobile devices, collect and arrange shots, send their story to be developed, and watch and share their movie with friends via email or social media. The app can be downloaded at the iTunes App store.

GAMETRAILERS.COM AND SPIKE TV SCORE RECORD VIEWERSHIP FOR E3 2011

Nickelodeon unveiled new retail and merchandising programs for four of its hottest brands: breakout hits Victorious and Team Umizoomi, and the new Winx Club and Teenage Mutant Ninja Turtles. More than 250 Victorious- themed products, including apparel, accessories, entertainment and school supplies, are available exclusively at Walmart in the U.S. and Canada right now for the back-to-school season. Animated action and fantasy series Winx Club will launch a product line with master toy licensee JAKKS Pacific in the fall of 2012 to coincide with new episodes, including dolls and playsets, role play, dress-up and Halloween costumes. Team Umizoomi, the first preschool series focused entirely on math, launched preschool math kits exclusively at Toys “R” Us stores nationwide and available for purchase online at Nickelodeon.com. Ahead of the Teenage Mutant Ninja Turtles series coming in 2012, Playmates Toys is developing a product line catered to kids and consumers worldwide.

THE LADIES OF VH1 DELIVER ITS HIGHEST-RATED NIGHT SINCE 2009

NICK UNVEILS MERCHANDISING PROGRAMS FOR FOUR HOT PROPERTIES

The summer series premieres of Basketball Wives and Single Ladies drove VH1 to its highest-rated night since October 2009. The season 3 premiere of Basketball Wives at 8 p.m. posted an impressive 1.2 rating in the key demo of 18-49 year old viewers, up 36 percent from the second season premiere. Combined with its 11 p.m. encore episode, the series brought in 3.5 million total viewers to VH1 for the night. At 9 p.m., the two-hour premiere of VH1’s first hour-long scripted series Single Ladies also drew a 1.2 rating in the viewers 18-49 demo, and combined with its 12 a.m. encore, attracted 2.8 million total viewers. The two series, which are geared toward young women viewers, both scored 2.0 ratings with women 18-34.

VH1’s two newest hit series, Mob Wives, which averaged 1.3 million total viewers in its first season, and Love & Hip Hop, which has averaged over one million viewers per premiere episode, were both picked up for a second season. In addition, one of the most iconic series in recent television history, Pop Up Video, will return to the network in the fall, and new premieres of the beloved show Behind the Music began in July with Behind the Music: Mary J. Blige.

Viacom . PULSE 08.05.11 P3

Spike TV and GameTrailers.com featured their largest and most-watched coverage ever of the gaming industry’s biggest event, the Electronic Entertainment Expo (E3), with over 10 million combined online and on-air viewers from June 2-9. GameTrailers TV Presents E3 All Access Live was the biggest live streaming online event in Viacom’s history, with over 3.4 million online streams, and it was watched on Spike TV by over four million people. The multi-platform initiative delivered five hours of live coverage on Spike TV and over 20 hours of live streaming coverage on GameTrailers.com, Spike.com, Facebook, mobile devices and even the MTV Times Square Billboard, which showed the Xbox 360 E3 Media Briefing live.

Viacom and The Associated Press took a unique approach to researching the educational system in America – listening to the young adult “core consumers of education” whose opinions matter most. The result is a groundbreaking study entitled Young Adults Perspectives on American Education 2011, based on a combination of peer-to-peer interviews and a large-scale poll of more than 1,100 American 18-24 year olds. According to the study, young adults are optimistic that high school and college can prepare them for careers, but feel these institutions aren’t adapting quickly enough to meet students’ changing needs. Consequently, more 18-24 year-olds are taking a less traditional approach to higher education through internships, self-directed curricula and self-teaching. Findings also highlight the significant role financial considerations play in almost every life decision young Americans face, with 70% worrying about their parents’ finances. Further insights from the study are available at GetSchooled.com. Get Schooled was launched by Viacom to provide young adults with the tools and guidance needed to succeed in today’s competitive environment.

VIACOM AND THE AP STUDY UP ON EDUCATION WITH A LESSON FROM STUDENTS THEMSELVES

VIMN AND ENDEMOL JOIN FORCES WITH VIACOM BLINK!Viacom International Media Networks (VIMN) and Endemol, the largest independent television and digital production company in the world, launched a new entertainment brand for women called Viacom Blink! Launched in Poland, the network will be available in more than one million households there through leading pay TV platforms Multimedia Polska and N Platform, and other local distributors. VIMN and Endemol are exploring additional international distribution opportunities, specifically in Central Europe, the Middle East and Latin America. Viacom Blink! will offer a premiere mix of content from Endemol’s extensive portfolio of formats as well as its distribution library spanning drama, comedy, lifestyle, reality TV, documentaries and game shows.

2011 CMT MUSIC AWARDS IS CMT’S FOURTH MOST- WATCHED TELECAST EVER The 2011 CMT Music Awards was the fourth most-watched telecast ever for the channel. The awards show delivered a 1.35 rating with viewers 18-49, and the 10:30 p.m. repeat scored a.58 rating, the highest-rated repeat in franchise history — making the combined 4.1 million total viewers the most of all time for the show.

The evening kicked off with superstar Taylor Swift, who took top honors for Video of the Year, in a pretaped segment with Shania Twain as the iconic partners in crime, Thelma and Louise. Wynonna Judd made a surprise appearance with host Kid Rock and Toby Keith and Incognito Banditos debuted the world premiere of their song “Made in America.” Other crowd pleasing performances included first-time CMT Awards performer The Band Perry, along with standouts Rascal Flatts, Big and Rich, host Kid Rock and Sheryl Crow, Sugarland, Keith Urban, Lady Antebellum and Jason Aldean. CMT.com simulcast the show online and throughout the telecast, fans received up-to-the-moment news from the red carpet and backstage on Twitter and Facebook. The day of the awards show, the CMT Music Awards microsite experienced its second highest trafficked day, up 40% from last year with 265,000 visitors.

Viacom . PULSE 08.05.11 P4

in Asia, and a one-hour version aired in July to over a half-billion homes as a special installment of MTV’s weekly global live music series, MTV WORLD STAGE. Isle of MTV, the biggest open air concert in Europe held in Malta, featured performances by Snoop Dogg, LMFAO and Far East Movement. MTV also partnered with Volkswagen on two World Stage parties in New York and Berlin, while Calvin Klein fragrance ck one supported a series of live events for MTV PUSH, an initiative dedicated to introducing the best new musical artists around the world.

BET AND MTV CHRONICLE THE FIRST LADY’S SOUTH AFRICA TRIP TO ENGAGE YOUTHBET and MTV chronicled First Lady Michelle Obama’s trip to South Africa and Botswana to engage and empower young people around the world through the brands’ news, social media, international and show properties. Mrs. Obama and her family traveled to Johannesburg and Cape Town, South Africa and Gaborone, Botswana to focus on youth leadership, health and wellness, and education in a continuation of Mrs. Obama’s work encouraging young people to gain a global perspective, excel academically, serve and lead. On June 16, BET’s 106 & Park aired a special message from Mrs. Obama, and MTV News properties provided updates throughout the First Lady’s trip. BET, BET International and BET.com aired the news special Impact Africa: On A Mission With The First Lady, a 30-minute program capturing exclusive footage of the First Lady along with her mother and daughters in South Africa at featured events, along with a “Reporter’s Journal” with short blog posts from host Lola Ogunnaike capturing special moments along the route. MTV Base Africa covered the visit across digital and social media platforms, including daily online reports filed by MTV Base Africa reporters covering the trip.

Transformers: Dark of the Moon dominated the box office in theaters around the world and is the first Paramount Pictures film to reach $1 billion in worldwide sales. The “robots in disguise” blockbuster drew an estimated $175.6 million in its initial six-day opening, becoming the biggest Fourth of July weekend opening of all time. Internationally, the third Transformers installment debuted to a massive $219.8 million, becoming the biggest opening of all time in seven countries, including Korea, Hong Kong, Malaysia, Philippines, Thailand, Singapore and Peru. The movie marked Paramount International’s biggest opening in history. With the film’s smash debut, Paramount is the first studio to hit $1 billion in domestic box office for the fifth year in a row.

MTV AND NICK BRING FANS TOGETHER FOR GLOBAL EVENTS AND PARTNERSHIPS

TRANSFORMERS DESTROYS WORLDWIDE BOX OFFICE RECORDS

Viacom and the Get Schooled Foundation partnered with the White House to present the Race to the Top Commencement Challenge Special across Viacom cable networks BET, Centric, Comedy Central, MTV2, mtvU, TeenNick and TV Land. The 30-minute special follows the inspiring story of the students and community of Booker T. Washington High School in Memphis, Tennessee, as the school wins this year’s Race to the Top Commencement Challenge. The challenge invited schools to demonstrate their commitment to preparing students for college and careers, with the prize of hosting President Barack Obama as their graduation speaker. In his commencement address, the President said, “We are here today because every single one of you stood tall and said, ‘Yes, we can.’... You decided you would not be defined by where you come from but by where you want to go, by what you can achieve.”

VIACOM, THE WHITE HOUSE AND GET SCHOOLED RACE TO THE TOP IN STUDENT SPECIAL

Viacom International Media Networks celebrated several key events in the quarter that highlighted the connection MTV and Nickelodeon share with young audiences around the world. In May, Nickelodeon Land opened in Blackpool, UK, featuring 12 Nick-based rides and attractions. In June, MTV Video Music Aid Japan (VMAJ) brought music, fans and philanthropy together to benefit the Japanese Red Cross. Featuring performances from Lady Gaga, Tokio Hotel and more, the 2011 VMAJ was broadcast live to more than 30 million households on MTV channels

CLICK HERE TO VIEW TRAILER >

Viacom . PULSE 08.05.11 P5

RATINGS HIGHLIGHTS

BET claimed the top cable network spot among black viewers 18-49 for the 22nd consecutive quarter. The BET Awards ’11 posted solid year-over-year gains among its target demo of adults 18-49, and the franchise has been the #1 program on cable among black viewers for 11 consecutive years. The Game’s season 4 finale on March 29 was the #1 sitcom finale telecast on cable (2004-2011), drawing 4.4 million viewers. The episode was also the #1 The Game series finale ever and the #1 finale in BET’s history among all viewers. The Let’s Stay Together season finale on April 5 was the #2 BET finale behind The Game, reaching 1.1 million households and 1.5 million viewers. Toya: A Family Affair is BET’s #1 new original series of the season and cable’s #1 Tuesday reality show among black viewers.

Logo posted its highest-rated quarter ever, with ratings up 18% year-over-year, propelled by season-over-season gains for RuPaul’s Drag Race and Untucked: RuPaul’s Drag Race, and strong showings from 1 girl 5 gays and Nip/Tuck. The season finale of RuPaul’s Drag Race – the network’s highest-rated telecast to-date among men 18-49 and women 25-54 – rounded out the series’ highest-rated season ever, up 24% among adults 18-49 compared to season 2. RuPaul’s Drag Race consistently remains the most-watched series for 2011 on Logo and the most streamed series ever within the Logo Constellation sites, with almost 15 million total videos streamed for season 3.

MTV delivered its sixth consecutive quarter of year-over-year growth, with ratings up 6% with viewers 12-34 and its biggest gains in the 10 p.m. hour (up 53%), Late Night (up 22%) and Primetime (up 20%). The channel was the #1 full-day, ad-supported cable network with viewers 12-34 and boasted four of the top original cable series in the quarter with viewers 12-34: #10 America’s Best Dance Crew, #11 Real World, #12 16 and Pregnant, and #13 Teen Wolf; and four of the top five cable telecasts of the quarter: #2 Teen Mom 2, #3 Jersey Shore Reunion, #4 2011 MTV Movie Awards, and #5 Teen Mom 2: Check-Up Special. The network’s original series claimed top spots as well: 16 and Pregnant was Tuesday’s #1 original cable series with females 12-34; Real World: Las Vegas was Wednesday’s #1 original cable series with viewers 12-34 in its run; and America’s Best Dance Crew season 6 was Thursday’s #1 original cable series with viewers 12-34.

MTV2 posted its highest-rated quarter with viewers 12-34 in network history, up 11% year-over-year. The channel averaged 153,000 total viewers, up 14% from last year. MTV2 also posted its highest ever ratings among men 18-49, thanks to new series Bellator Fighting Championships. Returning series Funk Flex Full Throttle was up 10% with men 12-34 versus its first season, and Sucker-Free Countdown was up 6% with men 12-34 versus the prior year average.

CMT’s un-hosted videos were up 6% year-over-year for the quarter, pushing the weekday morning time block up 2% and weekend morning up 10% over the same quarter last year. With Dukes of Hazzard moving into Late Late Night, the daypart increased an impressive 20% over a year ago. On the originals front, the Singing Bee’s average ratings among viewers 18-49 were up 29% above the quarterly Prime. CMT’s Next Superstar was up 5% above the quarterly Prime average.

DANIEL TOSH : HAPPY THOUGHTS

TEEN WOLF

CMT’S NEXT SUPERSTAR

For the quarter, Comedy Central was the 2nd highest-rated network in Prime with men 18-24. The channel was up 5% in Prime over a year ago among viewers 18-49, and up 12% with men 18-34. The network enjoyed its fifth consecutive quarter of year-over-year growth with men 18-34, its fourth consecutive quarter of year-over-year growth among adults18-49, and its most-watched May in history among viewers 18-49 and men 18-34. The network’s original series had standout performances in the quarter. Workaholics debuted as the best original series launch in cable and pay cable to-date in 2011 with men 18-34. South Park was the #1 non-sports program in cable on Wednesday nights with viewers 18-49 and the #1 non-sports program on all TV with men 18-34 across its 15th season. Season 3 of Tosh.0 is up 47% over its 2010 average with viewers 18-49, and the Futurama premiere on June 23 was the #1 show in all TV in the 10 p.m. hour.

TOYA: A FAMILY AFFAIR

RUPAUL’S DRAG RACE

Viacom . PULSE 08.05.11 P6

Nick Jr. posted a 2.89 Total Day rating, up 5% versus a year ago, fueled by top shows Go, Diego, Go! (5.62 rating), Dora the Explorer (5.56), Team Umizoomi (5.50) and Backyardigans (5.39). Virtually all dayparts were up for the channel from a year ago, as weekdays between 6 p.m. and 8 p.m. continued to be the strongest, up 6% year-over-year.

Nick at Nite’s family comedy acquisition My Wife and Kids delivered a .63 average rating among adults 18-49 for its wall-to-wall marathon, up 3% from a year ago. The series’ one hour special My Wife and Kids: Mom’s Away delivered a .48 rating among adults 18-49, up 23% from a year ago. For movies, Nick at Nite’s premiere of Baby’s Day Out earned a .57 rating with adults 18-49, up 10% from a year ago.

Spike increasingly recaptured adult viewers in the quarter, as the median age for broader originals reached 40 years. Season 2 of Auction Hunters was up 10% versus season 1, with the season finale posting the second largest audience in the show’s history. Impact Wrestling was up 45% versus last year, The Ultimate Fighter trailed only the NBA Playoffs in its time period and season 1 of Coal exceeded the Sunday time period average by 15%.

TeenNick’s award-winning teen drama Degrassi: In Too Deep averaged a 1.32 rating with teens 12-17 for its premieres, up 6% from year-ago premieres. H20 averaged a .53 rating with teens 12-17, up 8% from a year ago.

VH1’s scripted and reality series performed well for the quarter. Single Ladies averaged 1.8 million total viewers, up 269% above the quarter’s Prime average, pacing as the highest-rated scripted series in channel history, and tying with Basketball Wives as VH1’s highest-rated season of any show since Tough Love 1. Mob Wives’ stellar first season averaged 1.3 million total viewers, and ratings among viewers 18-49 are up 166% above the Prime average with viewers 18-49. Across all weeks featuring premieres of new episodes, VH1 has been the #1 non-sports cable network in the Sunday 8 p.m.-9 p.m. time period among women 18-34.

Nickelodeon held its title as the top-rated cable network in Total Day among total viewers and kids 2-11 for the 65th consecutive quarter in Total Day. The network is home to the top four preschool series on all TV: #1 Dora, #2 Bubble Guppies, #3 Team Umizoomi and #4 Max and Ruby, and cable’s top three animated series with total viewers, SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar. Ratings were led by iCarly, whose season 3 premieres were up 44% from season 1. iCarly: iParty with Victorious was up double-digits from the season average and was the top entertainment telecast on TV year-to-date with kids 6-11.

ICARLY: IPARTY WITH VICTORIOUS

SINGLE LADIES

Nicktoons was up for the quarter against high year-ago benchmarks, with Voltron Force making its debut as Nicktoon’s highest-rated series premiere ever with boys 6-11, scoring a 2.35 rating. Power Rangers is the top program on the channel, averaging a 2.07 rating with boys 6-11, up 10% from a year ago.

DEGRASSI

TV Land enjoyed strong ratings from its original series and acquisitions in the quarter. Since its return in June, TV Land’s mega hit Hot In Cleveland is up 7% in the first four episodes of the second part of season 2 versus the average for the first set of season 2 episodes. The network’s newest original sitcom, Happily Divorced, is averaging a strong .78 rating among 25-54 year-old viewers in its first season. The 2011 TV Land Awards was the channel’s most-watched TV Land Awards ever, and the higest-rated among viewers 25-54 since 2004. TV Land’s top-rated acquisition among viewers 25-54, Everybody Loves Raymond, is performing 12% better than year-ago Primetime levels.

The Nickelodeon Kids’ Choice Awards 2011 was the most-watched ever globally, and the highest-rated KCA in many countries around the world. House of Anubis is the #1 rated Nick show for the year, and the most-watched series in the Netherlands for the quarter. Latin America’s telenovela Grachi was #1 in its time slot on all TV in June among kids 4-11, 7-14 and teens 12-17 in Mexico. The 2011 MTV Movie Awards was the UK’s highest-rated since 2005 for 16-34 year olds and adults and the most-watched MTV program in Canada in June for total viewers and 12-34 year olds. MTV UK’s Geordie Shore is the most successful program in its history – with all six episodes of season 1 bringing in MTV UK’s six highest ratings ever.

VIACOM INTERNATIONALMEDIA NETWORKS

HAPPILY DIVORCED

HOUSE OF ANUBIS

Quarter Quarter Quarter Quarter In Millions Ended Ended In Millions Ended Ended June 30, 2011 June 30, 2010 June 30, 2011 June 30, 2010MTV (1) 99.6 98.9 MTV2 (1) 78.8 78.7MTV Europe/Middle East/Africa (2)(3) 185.0 204.7 MTV Latin America (2) 55.9 54.6 MTV Asia Pacific (2)(4)(5) 269.6 230.8 Spike TV (1) 99.8 98.7MTV Canada (2) 7.5 7.4 Spike TV Canada (2) 7.1 7.1MTV Total 617.6 596.4 Spike TV Total 106.9 105.8 Nickelodeon/Nick at Nite (1) 100.6 100.0 Comedy Central (1) 99.4 98.4Nickelodeon Europe/Middle East/Africa (2) (6) 128.0 122.4 Comedy Central International (2)(10) 75.1 70.7Nickelodeon Latin America (7) 29.8 26.9 Comedy Central Total 174.5 169.1Nickelodeon Asia Pacific (2) (5) 105.2 93.7 Nickelodeon Canada (2) 1.7 1.6 CMT (1) 92.5 91.2Nickelodeon Total 365.3 344.6 CMT Canada (2) 10.7 10.5 CMT Total 103.2 101.7 VH1 (1) 99.2 98.4 Paramount Comedy Channel – Europe (2) 2.9 2.6VH1 Europe/Middle East/Africa (2)(8) 33.9 38.6 VH1 Asia Pacific (2)(5) 32.7 26.2 VIVA (2) (11) 79.0 76.9VH1 Latin America (2) 22.5 19.7 VH1 Total 188.3 182.9 TMF (2) 10.7 10.5 VH1 Classic (1) 57.7 57.0 BET (1) 91.8 90.1VH1 Classic - International (2)(8) 9.5 6.1 BET Canada (2) 3.5 3.4VH1 Classic Total 67.2 63.1 BET International (12) 13.8 12.4 BET Total 109.1 105.9MTV Classic (9) 13.3 8.7

NICK JR (1) 73.7 73.7 Centric (1) 45.8 34.8TeenNick (1) 70.5 70.7

Nicktoons (1) 58.1 57.2 TV Land (1) 97.7 97.6Nicktoons International (2) 11.5 10.4 Nicktoons Total 69.6 67.6 LOGO (1) 47.8 45.6

STATISTICAL INFORMATIONQUARTER ENDED JUNE 30, 2011

Media Networks Subscribers

(1) All Domestic channels are based on Nielsen Media Research, and reflect the month of June. Centric’s subscriber number now reflects Nielsen estimates (based on June 2011), while the 2010 figure reflects internal estimates from June ‘10. (2) All International channels, except Canada, are based on internal figures, and reflect the month of June (as reported a year ago) for the quarter ended June 30, 2010 and March for the quarter ended June 30, 2011 (most recent available). Canada figures are based on MediaStats, month of June ‘10 for the quarter ended June 30, 2010 and March ‘11 for the quarter ended June 30, 2011 (most recent available). Note: Europe/Middle East/Africa includes Russia and Asia Pacific includes Japan. (3) MTV EMEA decrease is driven by MTV Germany move to pay TV. In 2011, there was also an increase of appoximately 15 million households driven by MTV Spain’s move to DTT, but was offset by the loss of 11 million households in Turkey. (4) MTV Asia Pacific distribution has increased by approximately 30 million households in China due to extra distribution on MTV China original productions. (5) MTV, VH1 and NICK Asia Pacific distribution has increased due to growth in Cable Analog and moving to more widely distributed ‘basic’ packages in India. (6) Nick EMEA increase due to gains in Germany, Greece, Russia and Poland. (7) Nick Latin America increases due to subscriber gains in Brazil, Mexico and Colombia. (8) VH1 EMEA distribution decreased due to loss of households for VH1 Russia, for the VH1 European channel in Italy and due to the rebrand of VH1 Poland into Comedy Central Family Poland. (9) MTV Classic launched in Italy and Australia (replacing VH1 in Australia) in the quarter ended December 31, 2010, pushing its distribution up further. (10) Comedy Central’s increase in distribution is driven by gains in Germany and by the launch of a new Comedy Central Channel in Israel. (11) VIVA’s increase is due to gains in Austria. (12) BET International launched Feb’08; reflects internal estimates through June ’10 and reflects carriage in Africa (approximately 1.3 million), UK (approximately 12.0 million), and the Middle East (approximately 0.5 million). Viacom . PULSE 08.05.11 P7

BOX OFFICE PERFORMANCE2

Days in Domestic Domestic Box Office Theatrical Label Release to Date

Transformers: Dark Paramount 33 $338 millionof the Moon Thor Marvel Studios 87 $181 millionKung Fu Panda 2 DreamWorks Animation 67 $162 million Super 8 Paramount 52 $125 million Rango Paramount 126 $123 millionCaptain America: The Marvel Studios 10 $117 millionFirst Avenger Justin Bieber: Never Paramount 91 $73 millionSay Never 2 Source: boxofficemojo.com, 7.31.11

VIACOM PROPERTY COUNTSChannels 159Languages 30 (excludes duplicate languages in territories)Territories 159Websites 2,000+Note: Channels, Languages, and Territories as of July 20, 2011. Websites as of Quarter Ended June 30, 2011.

DIGITAL HIGHLIGHTS1

In the quarter, Viacom Digital brought in 182 million unique • visitors worldwide, which was a 71% increase over the same time period last year. In addition, Viacom Digital held the 4th spot in the international Entertainment category.

MTV Networks Music averaged 58 million unique domestic visitors • in the quarter, a 100% increase over the same time period last year, and currently ranks 2nd in the Music category.

Comedy Central Digital averaged 11 million unique visitors • domestically in the quarter, an increase of 24% over the same time period last year. Additionally, Comedy Central Digital ranked 1st in the Humor category and achieved its best quarter on record.

Nickelodeon Kids & Teens ranked 4th in the international Kids • category, with 14.3 million unique visitors worldwide in the quarter.

MTV Networks mobile web sites drove 179 million page views in the • quarter, up 35% from the previous year.

MTV Networks launched 7 U.S. iPhone apps, 3 iPad apps and 1 • Android app in the quarter.

BET was the #1 cable network for social media activity in June • 2011 (Trendrr.tv social TV index) with the BET Awards ’11, which drew more than 1.4 million social impressions during the June 26 telecasts.

1 Source: comScore, Media Metrix current for June 2011. “Viacom Digital” is defined as the online properties of MTV Networks, BET Networks, Paramount Pictures and DreamWorks SKG. Data for the current year is based on comScore’s Unified methodology.

JULY - SEPTEMBER 2011 MOVIE RELEASES

Captain America: The First Avenger Marvel Studios

TOP DVD/BLU-RAY DISC COMBINED SALES3 Release Weeks In Source Title Rank Release

Theatrical Hits True Grit 2 4 No Strings Attached 6 8Theatrical Catalog How to Train Your Dragon 2 38 Over the Hedge 7 246Children’s Non- SpongeBob SquarePants — 1 440Theatrical Tales from the Deep Dora the Explorer — 2 370 Super Silly Fiesta! Television South Park: The Complete 20 10 14th Season Dexter: Season 4 27 46

3 Source: PHE WW Market Intelligence & POS Tracking using Nielsen raw unit sales and NPD Extrapolations.

POPULAR CABLE SHOWSBET Toya: A Family AffairComedy Central South Park The Comedy Awards The Daily Show WorkaholicsCMT 2011 CMT Music Awards CMT’s Next Superstar Singing BeeLOGO RuPaul’s Drag Race Absolutely Fabulous NewNowNext Awards 2011MTV America’s Best Dance Crew The Real World: Las Vegas 16 and PregnantNickelodeon Big Time Rush SpongeBob SquarePants iCarlyNick at Nite My Wife and Kids Everybody Hates Chris George LopezNicktoons Power Rangers Dragon Ball Z Kai Fairly Odd ParentsNick Jr. Team Umizoomi Go, Diego, Go! The BackyardigansSpike TV Auction Hunters Impact Wrestling The Ultimate Fighter 13TeenNick Drake & Josh Big Time Rush Zoey 101Tr3s Niñas Mal Quiero Mis QuincesTV Land Hot in Cleveland Happily Divorced Everybody Loves RaymondVH1 Basketball Wives Single Ladies Mob Wives

Viacom . PULSE 08.05.11 P8

Daytime Emmy Awards MTV MADE Outstanding Special Class Series Nick 12 awards across categories One Show Awards MTV On-Air Design Broadcast Design Nick Halloween IDs Broadcast Design Parents’ Choice AwardsNick 8 awards across categories Creativity Media and Interactive AwardsMTV 50 awards across categoriesNetworksNamic Vision Awards MTV America’s Best Dance Crew Reality Program “Champions for Charity”

Q3 2011 AWARDS

RECENT CHANNEL LAUNCHES Channel Location DateKindernet Netherlands 4.4.11MTV Vietnam 7.1.11 Viacom Blink! Poland 7.20.11