CMO VS CIO: Breaking Down the Barriers to Achieve Corporate Technology Financial Transparency

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Transcript of CMO VS CIO: Breaking Down the Barriers to Achieve Corporate Technology Financial Transparency

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Cutting Across the CMO-CIO Divide - accenture.com/media/Accenture/Conversion... · Executive summary In the digital world, ... The 2013/14 CMO-CIO Alignment survey is the fourth in

Cutting Across the CMO-CIO Divide - accenture.com/media/Accenture/Conversion... · Executive summary In the digital world, ... The 2013/14 CMO-CIO Alignment survey is the fourth in

INTEGRATING ADDRESSABILITY ACROSS MARKETING, … · 2014-09-08 · CMO CRM Digital Marketing Marketing Analytics . Brand . E-Commerce . Experience Design . GMM . CFO . CIO . Accounting

INTEGRATING ADDRESSABILITY ACROSS MARKETING, … · 2014-09-08 · CMO CRM Digital Marketing Marketing Analytics . Brand . E-Commerce . Experience Design . GMM . CFO . CIO . Accounting

The Role of the CIO and CMO in the Digital Transformation of Education

The Role of the CIO and CMO in the Digital Transformation of Education

Digital Marketing Market Map - Shea & Company · 6/13/2017  · • The CMO is the new CIO − CMO tech budgets are expected to grow at 11% per year, compared to 3% for CIOs − Solutions

Digital Marketing Market Map - Shea & Company · 6/13/2017  · • The CMO is the new CIO − CMO tech budgets are expected to grow at 11% per year, compared to 3% for CIOs − Solutions

CIO & CMO Omnichannel Crossroads

CIO & CMO Omnichannel Crossroads

CIO vs CMO in the War for Mobile

CIO vs CMO in the War for Mobile

CMO CIO Leadership Symposium Event Brochure

CMO CIO Leadership Symposium Event Brochure

THE CIO THE CMO

THE CIO THE CMO

DIRECT MARKETING NEWS: MISSION STATEMENTmedia.dmnews.com/documents/43/2013mk_10501.pdf · Customer analytics Segmentation Content marketing x April The CMO-CIO Connection Direct mail

DIRECT MARKETING NEWS: MISSION STATEMENTmedia.dmnews.com/documents/43/2013mk_10501.pdf · Customer analytics Segmentation Content marketing x April The CMO-CIO Connection Direct mail

The Role of CIO & CMO Aignment Across Customer Experience

The Role of CIO & CMO Aignment Across Customer Experience

2013 CIO-CMO Summit Conference Booklet

2013 CIO-CMO Summit Conference Booklet

the CIO-CMO PartnershIP · motivations, enhance marketing efforts, improve customer service and demonstrate rOI. the CMO and CIO need to collaborate to fully derive value from these

the CIO-CMO PartnershIP · motivations, enhance marketing efforts, improve customer service and demonstrate rOI. the CMO and CIO need to collaborate to fully derive value from these

The CIO-CMO OMnIChannel CrOssrOads · The CIO-CMO Omnichannel Crossroads September 2014 5 As omnichannel takes over and technology becomes an increasingly central part of their interaction,

The CIO-CMO OMnIChannel CrOssrOads · The CIO-CMO Omnichannel Crossroads September 2014 5 As omnichannel takes over and technology becomes an increasingly central part of their interaction,

THE EVOLVED CMO IN 2014 - Heidrick & Struggles/media/Publications and Reports/The-Evo… · The CMo and Cio Must accelerate on Their Path To Better Collaboration october 31, 2013

THE EVOLVED CMO IN 2014 - Heidrick & Struggles/media/Publications and Reports/The-Evo… · The CMo and Cio Must accelerate on Their Path To Better Collaboration october 31, 2013

CMO Solution Guide: Organizational Transparency & Modern ...thecmoclub.com/wp-content/uploads/2016/06/CMO-Solution-Guide... · But the vast marketing technology landscape has increasingly

CMO Solution Guide: Organizational Transparency & Modern ...thecmoclub.com/wp-content/uploads/2016/06/CMO-Solution-Guide... · But the vast marketing technology landscape has increasingly

Bridging the Gap Between CIO and CMO

Bridging the Gap Between CIO and CMO

Why a good Relationship between the CMO and CIO is so important

Why a good Relationship between the CMO and CIO is so important

The changing role of the cio and cmo..v1r

The changing role of the cio and cmo..v1r

Digital Race - CIO CMO CDO or CEO?

Digital Race - CIO CMO CDO or CEO?

CIO Council of South Florida · - 2010-2013 - - 2014-2016 - - 2017+ - o Digital Marketing and the confluence of CMO/CIO o Emergence of the CDO role o IT platform stability o Peer

CIO Council of South Florida · - 2010-2013 - - 2014-2016 - - 2017+ - o Digital Marketing and the confluence of CMO/CIO o Emergence of the CDO role o IT platform stability o Peer