2013 CIO-CMO Summit Conference Booklet

- SUMMIT GUIDE 2013 -

Dear Conference Attendee,

I wish to personally welcome you to the Fourth Annual Key Info CIO/CMO Summit: Innovating the Enterprise!

If you have attended one of our CIO Summits in the past, we hope you find this year's the most memorable yet. If you are new, I am certain you will enjoy being in beautiful Santa Barbara as much as we love hosting you at this amazing venue.

Tracking Emerging TechnologiesWith the rise of Mobile Computing, the Cloud, Managed Services, Social Media, Virtualization, Business Analytics/Big Data, and converged systems, there is much to keep track of, and we know you're watching to see which technologies your peers will be investing in, and which hold promise for your organization.

The next three days will be filled with fantastic speakers, thought-provoking panels, and the chance to meet innovators from around the country. We have scheduled 26 sessions covering a broad range of topics from security to the changing CIO/CMO relationship. Each will be led by an established industry expert. These private, small-group discussions are entirely devoid of PowerPoint presentations or product promotions and are intended to facilitate discussions about your mutual challenges and shared solutions.

Take Home What You LearnWe want you to leave better informed on trending challenges, best practices, current management issues, and new ideas. We hope you will carry this information home to support your enterprise in becoming truly innovative.

Sincerely,

Lief Morin, President

Key Information Systems / ISWest

30077 Agoura Court, First Floor, Agoura Hills, CA 91301 | 877.442.3249 P: 818.992-8950 F: 818.992-8970

www.keyinfo.com

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- TABLE OF CONTENTS -

CONFERENCE AGENDA

CONFERENCE SESSION SCHEDULE

VENUE MAP

SPEAKERS

BREAKOUT SESSIONS 1 ( 9:40 AM -11:00 AM )

BREAKOUT SESSIONS 2 ( 11:10 AM - 12:30 PM )

BREAKOUT SESSIONS 3 ( 1:50 PM - 3:10 PM )

BREAKOUT SESSIONS 4 ( 3:20 - 4:40 PM )

PARTNERS

CONTACTS

NOTES

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2013 CIO/CMO Summit Agenda (DAY 2)

7:00 AM - 8:30 AM REGISTRATION & BREAKFAST

8:30 AM - 9:30 AMWELCOME & AM PANEL

SPEAKERS: Edwin Yuen - Microsoft, David Perry - Google, Miles Ward – Amazon, Martin Skagen – Brocade, Vincent Hsu – IBM, Jack Lo – VMware, & Roxanne Reynolds-Lair - FIDM

Innovating with Storage: I have my hands around it—but what do I do with it?

Will storage innovations impact both CIOs and CMOs?

SPEAKERS: Vincent Hsu - IBM, Jack Lo - VMware, Mark Balch - Cisco, & Miles Ward - Amazon Web Services

B1:STORAGE

HADOOP: Where it is today and why should CIOs and CMOs give a damn

Can two kids in a sandbox play nice long enough to get the job done?

C1:BUSINESS ANALYTICS

SPEAKERS: Martin Leslie - Intel

Journey to the Center of the Virtual Data Center: Innovating with SDNs

SPEAKERS: Chris Romano - VMware, Vijoy Pande - IBM

A1:VIRTUALIZATION

Barbarians at the Gate: How Leading Companies are Embracing Angry Bird Customers

SPEAKERS: Paul Gillin - Profitecture, Paul Krappman - Profitecture, Brett Wallace - LinkedIn, & Lori DeFurio - Adobe

E1:SOCIAL BUSINESS (B2C)

Innovating with Partnerships: You may think you don't like 'em, but you might just need 'em!

Working together, CIOs and CMOs can leverage partnerships to change the DNA of an organization.

SPEAKERS: Karstin Bodell - IBMNicole K. Enright - Avnet

F1:EXECUTIVE DEVELOPMENT

Cloud Security: Is Jack waiting at the top of the bean stalk?

How can CIOs keep a tight rein on security when the data resides in the cloud?

SPEAKERS: Annette Miller - IBM, Edwin Yuen - Microsoft, Martin Skagen - Brocade & Christopher Steffen - Magpul

D1:CLOUD

SPEAKER: Lance Sedlak - Principal, Sedlak Development Group, LLC

G1: EXECUTIVE DEVELOPMENT

Navigating the C's of Change

Today's CIOs, CMOs, CFOs, and CEOs are leading our organizations through the stormy Challenges, Changes, Conflicts, and Competitions inherent in today's highly competitive business environment. Success rides on our ability to deliver value to our organizations and our customers.

(Continues to Breakout Session #2)

- BREAKOUT SESSION #1 -


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2013 CIO/CMO Summit Agenda (DAY 2)- BREAKOUT SESSION #2 -

Using Software to Forecast the Future: You too can have a crystal ball!

New software technologies surely will affect the roles played by CIOs and CMOs

SPEAKERS: Edward F. Nazarko - IBM, & Shaun T. Jones - IBM

B2:SOFTWARE

Give me a “V” for Big Data: How viable is actionable data?

CIOs are process oriented, but CMOs can show them how to bring home the bacon.


SPEAKERS: Krishnan Parasuraman - IBM & Miles Ward - Amazon Web Services

Managing Virtualization, or how do you keep herd over 1000 cows.

SPEAKERS: Steve Fry - IBM,Edwin Yuen - Microsoft, & Jack Lo - VMware

A2:VIRTUALIZATION

"CIO Speak" for CMOs and "CMO Speak" for CIOs

SPEAKERS: Harris Warsaw - IBM,Matthew Langie - Adobe, &David Perry - Google

E2: EXECUTIVEDEVELOPMENT- CMOs

Building Your Innovation Playbook, or no map, no chance! How do CIOs and CMOs come up with a mutual plan to leverage innovation?

SPEAKERS: Karstin Bodell - IBM &Nicole K. Enright - Avnet


Security Pros–Stand Up and Be Heard! Nothing strengthens authority so much as silence

CMOs: Here's another chance to walk in the CIO's moccasins

SPEAKERS: Martin Skagen - Brocade, Chritstopher Steffen - Magpul, Faustino Sanchez - IBM

D2:SECURITY





(Continued from Breakout Session #1)

12:40 PM - 1:40 PMWORKING LUNCH & PM PANEL

SPEAKERS: Matthew Langie Adobe, John McDaniel – NetApp, Martin Leslie – Intel, Nicole Enright – Avnet, Mark Balch – Cisco, Timothy Hart – Ventura Foods, & Brett Wallace – LinkedIn


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2013 CIO/CMO Summit Agenda (DAY 2)- BREAKOUT SESSION #3-

Tape in a Digital World? You can't live with it and you can't live without it.

SPEAKERS: Vincent Hsu - IBM, &David Pease - IBM

B3:STORAGE

Down and Dirty with BA: Be there or be square

CMOs and CIOs mud wrestling over bigger budgets for better outcomes


SPEAKERS: Krishnan Parasuraman - IBM & Martin Leslie - Intel

Converged Infrastructure: Choices in Converged Systems

SPEAKERS: Christopher Steffen - Magpul, Steve Fry - IBM, & Jack Lo- VMware

A3:VIRTUALIZATION


(Part 2)

SPEAKERS: Paul Gillin - Profitecture, Paul Krappman - Profitecture, Brett Wallace - LinkedIn, & Lori DeFurio - Adobe

E3:SOCIAL BUSINESS (B2B)

Could This Be the Extinction of IT? Escaping Jurassic Park into the 21st Century

SPEAKERS: Don Cotey - IBM, &Judy Smolski - IBM


Clouds Clouds Everywhere: A roundtable of established cloud providers

This could be your big chance for CIOs and CMOs to meet your future partners!

SPEAKERS: Annette Miller - IBM,Chris Romano - VMware, & Miles Ward - Amazon Web Services

D3:CLOUD





(Continues to Breakout Session #4)


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2013 CIO/CMO Summit Agenda (DAY 2)- BREAKOUT SESSION #4-

Exploring New Innovations in Enterprise Development: SaaS as a Disruptive Innovation

New software technologies surely will affect the roles played by CIOs and CMOs

SPEAKERS: Sandy Florey - IBM &Judy Smolski - IBM

B4:SOFTWARE

BA Challenges in Healthcare, or fighting the good fight

Learn how CIOs and CMOs can achieve both healthier outcomes—and budgets.


SPEAKERS: Edward F. Nazarko - IBM & John McDaniel - NetApp

Innovate IT as a Service: To infinity and beyond!

SPEAKERS: Chris Romano - VMware, Steve Fry - IBM, & Edwin Yuen - Microsoft

A4:VIRTUALIZATION

Critical CIO Innovation Strategies: Dancing with the CMO

SPEAKERS: David Perry - Google,Karstin Bodell - IBM, & Miles Ward - Amazon Web Services

E4: EXECUTIVEDEVELOPMENT - CMOs

Elements of Workforce Science: Using analytics to innovate the hiring process

Learn tips, techniques, and new innovative thinking to help CIOs and CMOs with hiring.

SPEAKERS: Don Cotey - IBM, Brett Wallace - LinkedIn, & Nicole K. Enright - Avnet


Data Breaches Everywhere, or the Great War

CMOs: Here's your chance to walk in the CIO's shoes!

SPEAKERS: Faustino Sanchez - IBM, Martin Leslie - Intel, &Martin Skagen - Brocade

D4:SECURITY





(Continued from Breakout Session #3)

4:50 PM - 5:00 PM CONFERENCE WRAP-UP

6:30 PM RECEPTION & DINNER


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Mark Balch’s responsibilities span the Unified Computing System and Nexus switching areas of Cisco Data Center Solutions. The group is responsible for the definition and lifecycle of multi-vendor IT capabilities incorporating Cisco Data Center products that address broad use cases including cloud, infrastructure management, virtualization, and enterprise applications. Mark has delivered products and solutions focused on IT infrastructure management and automation. He previously held electrical engineering roles for data center networking and high-definition video products.

Karstin has field marketing responsibility at IBM across the company’s portfolio of services, solutions and products. She was formerly Vice President of Channels Marketing at IBM and has held positions in Europe as Director of Solutions and Integrators, and Director of Marketing for Small and Medium Business. Prior to her positions in Europe, Karstin held roles in sales, marketing, and management across the software and solutions businesses. Karstin started her career as a consultant with Arthur Andersen in Chicago, and holds a B.A. in Management Science and Public Policy from Duke University. Residing in Atlanta, Karstin is a member of the GSU Atlanta Marketing Roundtable, the Executive Advisory Board for AMA Atlanta, serves on the Board of Junior Achievement of Georgia, and is an active mentor with Pathbuilders Inc.

MARK BALCHDirector, Data Center Solutions

Cisco

KARSTIN BODELLVice President, Enterprise and Mid-Market Marketing,IBM North America

IBM

B1: STORAGE (9:40 AM - 11:00 AM)

F1: EXECUTIVE DEVELOPMENT (9:40 AM - 11:00 AM)

F2: EXECUTIVE DEVELOPMENT (11:10 AM - 12:30 PM)

E4: EXECUTIVE DEVELOPMENT - CMOs (3:20 PM - 4:40 PM)

PM PANEL: (12:40 PM - 1:40 PM)


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Christopher Carter is recognized as one of the world’s greatest mind-readers. But he’s not psychic. He’s simply an incredibly skilled observer of human behavior. Starting at the age of eight, when an uncle allowed him to sit in on a poker game, Christopher began to realize that people broadcast their thoughts in ways beyond words. This led to a lifelong interest in non-verbal communication and people reading.

Although he pursued dual interests in psychology and theater in college, it wasn’t until he was doing graduate work that Christopher finally put it all together: he blended his fast-paced, humorous theatrical style with stunning displays of psychological ability. Christopher has earned appearances on The Martin Short Show, and the Donny and Marie Show. As a business speaker and corporate entertainer, Christopher has created custom motivational presentations for some of the nation’s top corporate groups, including Sprint PCS, Harley-Davidson, Bristol Myers Squibb, Phillips Electric, Wells Fargo, The Million Dollar Round Table.

Don Cotey is a Corporate Entrepreneur with a proven track record for leading hyper-growth businesses over the past twenty-five years in the Information Technology industry. Don’s professional expertise spans several management disciplines including: Business Innovation, Strategic Planning, Marketing, Solution Selling, Knowledge Management, Cloud Computing, Big Data/Analytics, Mobility, Organizational Design and Financial Management.

As Chief Strategist for IBM Global Business Partners on the worldwide team, Don is responsible for defining the Global Channel Strategy and leading strategic growth initiatives that drive channel revenue for IBM Business Units through the ecosystem of IBM Business Partners.

Don works with IBM Business Partners to develop and execute IBM’s Channel Strategy to capitalize on new opportunities created by Big Data and Analytics, Cloud Computing, Smarter Planet and Mobility.

DON COTEYChief Strategist, IBM Global Business Partners

IBM

CHRISTOPHER CARTERMentalist (Entertainment)

Funny Business Agency

KEYNOTE SPEAKER - Thursday 9/12 Dinner (8:00 PM)

F3: EXECUTIVE DEVELOPMENT (1:50 PM - 3:10 PM)



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Lori DeFurio drives the social strategy for Digital Media products and technologies at Adobe, including Creative Suite, Creative Cloud, Acrobat, EchoSign, eSignatures and Cloud Services. She formerly was Group Product Marketing Manager for the company, creating the strategy for sales and channel enablement and customer engagement for Acrobat Solutions worldwide. With extensive marketing, sales, and training experience, Lori is a frequent speaker at global marketing and technology conferences. Prior to joining Adobe, she held numerous marketing roles and worked as an engineer with Agfa. Lori holds an MBA (Global Leadership, Strategy & Marketing) from UNC Kenan-Flagler Business School, a BSEE from Boston University, and a Bachelor’s Degree in Chemistry from Wellesley College.

Since January, 2011, Nicole Enright hs been responsible for marketing communications and guiding the definition and execution of Avnet Technology Solutions Americas’ strategic initiatives. Nicole joined Avnet in 2002 as a senior consultant, where she helped teams identify business opportunities and led process improvement initiatives. She was promoted to director of Operational Excellence in 2005 and in 2011 was promoted to vice president of Strategic Enablement Services as well as appointed to the TS Americas’ executive leadership team. In this role, she provided strategic planning, process improvement, and change management to the Avnet TS leadership team. In July of 2013 Nicole expanded her leadership responsibilities to include TS Americas marketing efforts. She has been recognized by CRN as a “Power 100 Woman of the Channel” in 2011, 2012 and 2013, designated to the 100 highest-ranking women who hold the most prominent channel-focused positions, and received Avnet’s highest honor, the Chairman’s Award in 2011.

LORI DEFURIOSocial Media Strategist, Digital Media

Adobe

NICOLE K. ENRIGHTVice President, Marketing and Strategy Acceleration

Avnet

F1: EXECUTIVE DEVELOPMENT (9:40 AM - 11:00 AM)

F2: EXECUTIVE DEVELOPMENT (11:10 AM - 12:30 PM)

PM PANEL (12:40 PM - 1:40 PM)


E1: SOCIAL BUSINESS (B2C) (9:40 AM - 11:00 AM)

E3: SOCIAL BUSINESS (B2B) (1:50 PM - 3:10 PM)


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Sandy Florey is IBM Business Unit Executive for Mid-Market in the Western US. She is responsible for the fastest growing customer segment at IBM. She and her team work with IBM Business Partners to help mid-sized companies with less than 1000 employees leverage IBM technology and solutions for competitive advantage. Sandy has over 20 years of experience in the IT industry, including sales, business development, solutions architecture, technical marketing, software development, and management. Sandy holds a BS in Computer Science from the University of Southern California and an MS in Computer Engineering from the University of California, Berkeley.

Steve is veteran of 30 years in the high tech industry with a broad range of experience across both hardware and software businesses. Mostly recently, he has been responsible for the solution offerings within the IBM System x portfolio. These responsibilities include solutions for virtualization, virtual desktop infrastructure, private cloud and others.

SANDY FLOREYBusiness Unit Executive Mid-Market Sales

IBM

STEVE FRYSoftware Product Manager System x North America IBM

IBM

B4: SOFTWARE (3:20 PM - 4:40 PM)

A2: VIRTUALIZATION (11:10 AM - 12:30 PM)

A3: VIRTUALIZATION (1:50 PM - 3:10 PM)



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Paul Gillin is a veteran technology journalist and thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. His award-winning 2007 book, “The New Influencers,” chronicles the changes in markets being driven by the new breed of bloggers and podcasters, earning more than 100 favorable reviews from outlets including The Wall Street Journal, San Jose Mercury News and the BBC. His second book, “Secrets of Social Media Marketing,” also has earned wide critical acclaim. He also co-authored the B2B social media marketing book “Social Marketing to the Business Customer” with Eric Schwartzman, published by John Wiley & Sons in 2011. Paul was previously founding editor of online publisher TechTarget and editor-in-chief of the technology weekly ComputerWorld. He writes a monthly column for BtoB Magazine and is an active blogger and media commentator.

Vincent (Yu-Cheng) Hsu is an IBM Fellow and the CTO for IBM Disk Storage systems. His re-sponsibilities include future storage technology, system architecture and design, and solution integration. Prior to this position, Mr. Hsu was the Chief Engineer for IBM Enterprise Storage system.

Mr. Hsu has devoted his entire 21 year professional career to enterprise storage system devel-opment. He is the Master Inventor at IBM and was named an IBM Fellow in 2012. In 2005 he was named a Distinguished Engineer (executive level engineer) and Chief Engineer for the IBM DS8000 storage product. In 2009, he was named the CTO for IBM Disk Storage leading IBM storage technology council to oversee storage technology for all IBM disk storage products.

PAUL GILLINSocial Media Trainer

VINCENT HSUIBM Fellow, Distinguished Engineer (CTO for Storage)

Profitecture

IBM

AM PANEL (8:30 AM - 9:30 AM)

B1: STORAGE (9:40 AM - 11:00 AM)

B3: STORAGE (1:50 PM - 3:10 PM)




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Shaun is responsible for driving software growth for IBM in the mid-market customer segment and across the Business Partner community. This involves working closely with the SWG brand and geography business units as well as other divisions across IBM to deliver marketing strate-gy, offerings and go-to-market plans.

Shaun joined IBM as a programmer and has enjoyed a wide variety of roles during his career. These include Systems Engineering, Sales, Product Management, Business Development, De-mand Programs, Industry marketing and Business Partner program management.

Shaun has held executive roles in Information Management, WebSphere, and SMB prior to his current role for IBM Software.

Shaun is a qualified Soccer Coach. He remains a lifelong fan of Manchester United and will happily explain the rules of cricket to anyone prepared to listen.

Dr. Koenigsmann leads a team that assures the Falcon 9 Launch Vehicle and Dragon are ready for the mission, with no open risks to mission success. He also serves as Launch Chief Engineer, certifying launch readiness and resolving potential launch anomalies.

His experience includes the development of two Launch Vehicles, as well as several satellite projects. He has served as head of the Space Technology Division of Germany’s Center for Applied Space Technology and Microgravity (ZARM) at the University of Bremen. In that role, he was responsible for the development and operation of the satellite BREMSAT. Dr. Koe-nigsmann then worked for Microcosm in Torrance as a Chief Scientist and a Flight Systems Manager for their Scorpius sub-orbital launch vehicles. In 2002, he joined SpaceX as the fourth employee, leading initially the Avionics department. He was part of the launch team for all SpaceX launches, Falcon 1 and Falcon 9; by the third flight of Falcon 1, he became the Launch Chief Engineer. In 2011, he became the Vice President of Mission Assurance, combining the Mission Assurance and the Launch Chief Engineer Teams.

SHAUN T. JONES VP Marketing - Business Partners and Midmarket - IBM Software

HANS KOENIGSMANNVice President Mission Assurance

IBM

Space Exploration Technologies

KEYNOTE SPEAKER - Wednesday 9/12 Dinner

B2: SOFTWARE (11:10 AM - 12:30 PM)


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Paul Krappman brings together a deep background in business, product, and software development, and is a seasoned software and information systems executive. He has more than 20 years of start-up, turn-around, and strategy development experience. He has held executive-level business and product development roles for leading software and SaaS developers in logistics, data security, cloud computing, ERP and social networking. He has led product management teams, strategic partnership development, and business development for venture-backed technology firms as well as publicly traded software companies. Paul holds mentoring and advisory positions with numerous start-ups and midsize businesses.

Matthew is responsible for marketing the company’s industry-leading digital marketing solutions that generate over one billion dollars. His responsibilities span go-to-market strategy, messaging, positioning, pricing and packaging, sales enablement, competitive intelligence, and product evangelism. Matthew has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as vice president of Marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author, Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. Matthew currently serves as Board vice chairman of the Internet Marketing Association, a worldwide industry organization with more than 800,000 members. He is Director Emeritus of the Digital Analytics Association and serves on the Advisory Board for the University of California-Irvine Internet Marketing Certification program.

PAUL KRAPPMAN Partner

Profitecture

MATTHEW LANGIEVP, Strategic Marketing, Digital Marketing Business

Adobe

E2: EXECUTIVE DEVELOPMENT (11:10 AM - 12:30 PM)

PM PANEL (12:40 PM - 1:40 PM)

E4: EXECUTIVE DEVELOPMENT (3:20 PM - 4:40 PM)




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Martin has worked for 17 years at Intel. The last seven has been in the Media & Entertainment group in Southern California where he handles Account Management & Business Development of Strategic Digital Media Companies. His primary focus areas are online gaming, digital content creation and social network companies and of course data centers. Recent focus has been with the large entertainment studios including Disney and Dreamworks where he has been involved with animation rendering farms.

Jack manages the Core Storage and Availability team at VMware, which is responsible for the vSphere storage stack as well as High Availability, Fault Tolerance, and Data Protection technologies. During his tenure at VMware, he has also managed a number of other development teams, including the virtual machine monitor, virtual hardware platform, and Site Recovery Manager. Prior to joining VMware, Jack was Director of Software Engineering at Transmeta Corp. He received a Ph.D. in computer science from the University of Washington, and BS/MS degrees in computer science from Stanford University.

MARTIN LESLIEBusiness Development Media & Entertainment

Intel

JACK LOSr. Director, R&D

VMware

C1: BUSINESS ANALYTICS (9:40 AM - 11:00 AM)

PM PANEL (12:40 PM - 1:40 PM)

C3: BUSINESS ANALYTICS (1:50 PM - 3:10 PM)

D4: SECURITY (3:20 PM - 4:40 PM)

AM PANEL (8:30 AM - 9:30 AM)

B1: STORAGE (9:40 AM - 11:00 AM)




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John McDaniel has more than 35 years of experience as a healthcare CIO, consulting services executive and as an executive with large healthcare solution companies. John currently works with NetApp and is responsible for cultivating C-level executive relationships, understanding emerging requirements and collaborating with the development teams at NetApp to ensure NetApp solutions meet market-driven operational, scalability and cost efficiency requirements. John also manages NetApp’s partnerships with large healthcare GSIs. As a CIO, John worked with St. Vincent Catholic Medical Center, McLaren Health Care Corporation and The Emory Clinic. As a consulting services executive he worked with Dell Services, Deloitte Consulting and EMR Transitions. Serving the clinical applications space, John has worked with Siemens as Project Director and was SVP at McKesson. John is very familiar with Big Data applications and infrastructure requirements.

Annette Miller needs to think and act like an entrepreneur while working with new and exist-ing IBM Business Partners to drive cloud computing solutions to clients. At the same time, she works with the IBM executive team creating and driving the strategy for growth initiatives in the Partner organization. Annette has been involved with cloud since 2008, starting as Program Director for Cloud Com-puting for the IBM Systems and Technology marketing team. Working with clients, Sales, and technical specialists, and IBM development personnel, she helped to drive new and emerging cloud solutions to market. Annette started her IT career as a mainframe systems programmer over 20 years ago, and has been with IBM since 1999. She has held positions with Technical Sales, Dynamic Infrastructure offerings, and Virtualization Strategy teams all within the IBM Systems and Technology Group.

JOHN MCDANIELNational Practice Leader NetApp Healthcare Provider Market

NetApp

ANNETTE MILLERWW Cloud Development Executive

IBM

PM PANEL (12:40 PM - 1:40 PM)


D1: CLOUD (9:40 AM - 11:00 AM)

D3: CLOUD (1:50 PM - 3:10 PM)


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Ed Nazarko is an IBM Client Technical Advisor working with healthcare payers and providers applying innovative technologies to solve customer and industry problems. His focus is on combining technology innovation with customer-focused business and operations strategy. Recent projects have included performance engineering of large complex systems, application of combinatorial test design to optimization of ICD-10 test cases, creation of rule abstraction and change validation tools using formal verification and unstructured information analytics.

As a consultant he has worked with pharmaceutical, device, healthcare delivery, and health insurers on a wide range of operational and strategic technology issues. He has also been in startups in life sciences, e-business and research.

Ed has a BA from Reed College in Portland, Oregon and an MBA from Boston University Gradu-ate School of Business.

Vijoy Pandey is the CTO of Network OS, and a Distinguished Engineer at IBM. He leads the team that drives the technical vision and system architecture for IBM System Networking. He was previously the CTO of BNT which was acquired by IBM, and prior to that he held various leadership and management roles in switching, security, and application delivery controller companies, including at Nortel and Alteon Web Systems. He has been an active member in IEEE 802 standards work and on the committees of various Open Source projects. Vijoy holds an undergraduate degree in Computer Science from the Indian Institute of Technology, and a Ph.D. in Computer Science from the University of California, Davis.

EDWARD F. NAZARKOClient Technical Advisor Healthcare Industry

IBM

VIJOY PANDEYCTO, Network OS

IBM

B2: SOFTWARE (11:10 AM - 12:30 PM)


A1: VIRTUALIZATION (9:40 AM - 11:00 AM)


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Netezza is the leading provider of data warehousing and analytics appliances. In his role as CTO for Digital Media at Netezza and Big Data Platforms, Krishnan works very closely with Netezza’s customers in an advisory capacity driving big data solution architectures and best practices for management of internet-scale business analytics. Krishnan is an authority on the use of big data technologies including Hadoop and massively parallel data warehousing for solving analytical problems in the online digital advertising, media, customer intelligence and real time market space.

David Pease has been working in the computer industry for more than 40 years. For the past 23 years he has been a storage researcher at IBM’s Almaden Research Center, where he is an IBM Distinguished Engineer and Manager of Exploratory Storage Systems. During his time at IBM, Dr. Pease has been involved in the development of many storage technologies, including IBM’s Tivoli Storage Manager (TSM), the DVD, and most recently the Linear Tape File System (LTFS). He received his MS and PhD in Computer Engineering from U. C. Santa Cruz, where he is currently an Adjunct Professor.

KRISHNAN PARASURAMANCTO, Digital Media, Netezza and Big Data Platforms

Netezza

DAVID PEASEIBM Distinguished EngineerManager, Exploratory Storage Systems

IBM

C2: BUSINESS ANALYTICS (11:10 AM - 12:30 PM)


B3: STORAGE (1:50 PM - 3:10 PM)


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David Perry helps global B2B software and services companies use Google’s advertising technologies to generate leads and build product and brand awareness. Prior to Google, David worked at IBM where he was a Business Development Executive focused on creating a partnership “ecosystem” by recruiting six leading software companies to enhance complex global IBM solutions. As a Senior Consultant at IBM, David worked across several industries including electronics, financial services, telecommunications, and automotive.

Chris Romano is a Senior Cloud Computing Strategist with almost 13 years’ experience at VMware. He began as the first field systems engineer tasked with selling a new paradigm shift in computing now known as virtualization. In addition to his “day job” he manages a team of over 200 VMware technologists that run the Hands on Labs at VMworld. Through most of the 1990s he was in corporate IT at the NASD \ NASDAQ Stock Market overseeing the IT operations at the HQ datacenter in Washington, DC. Before joining the ranks of IT professionals, he was a paratrooper in the 82nd Airborne Division in the United States Army.

DAVID PERRYBusiness Development Executive

Google

CHRIS ROMANOSenior Cloud Computing Strategist

VMware

AM PANEL (8:30 AM - 9:30 AM)



A1: VIRTUALIZATION (9:40 AM - 11:00 AM)

D3: CLOUD (1:50 PM - 3:10 PM)



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Faustino Sanchez is based in Canada and serves as Channel Manager for Rational Appscan. At IBM he has gained 15 years of in-depth experience in identifying, developing and maintaining strategic partners including ISVs, VARs and SIs both internationally and domestically. Through-out his career, he has demonstrated his significant experience in solutions for security, infra-structure, and CRM companies. Faustino brings to the conference a hands-on management style to be the motivator in his organization and excels at strategic planning, project manage-ment, and sales development. From 2007 through 2011, Faustino was worldwide channel sales leader at IBM. Earlier, he served as a VP for business development at N-able Technologies and Datajungle, and VP of emerging markets at Corel.

Faustino holds a BA in Geography from Carleton University and graduated with Honours in Business Information Systems from Algonquin College in Ottawa, Canada.

Lance Sedlak is a senior business executive with exceptional leadership experience and demon-strated success in building new businesses for HP, GE, Arrow Electronics, and a high-growth start-up sold to GE. Lance founded Sedlak Development Group, LLC to apply his international expertise in sales, new business development, strategic alliances, alternative channel/partner management, and product marketing. Lance helps clients achieve superior results by combin-ing a unique ability to define strategy, build teams, create innovative alliances, and develop tal-ent to generate incremental profit while meeting organizational goals. Lance won GE Capital’s prestigious GE Pinnacle Award in 2000 for achievements in global thinking, customer focus, quality implementation, and demonstrating the “4-Es” of GE Leadership: Personal Energy, Energizing others, the Edge to make difficult decisions and the ability to consistently Execute.

FAUSTINO SANCHEZRational Appscan Channel ManagerIBM Software Group, Security Systems

IBM

D2: SECURITY (11:10 AM - 12:30 PM)


G1: EXECUTIVE DEVELOPMENT (9:40 AM - 12:30 PM)

G3: EXECUTIVE DEVELOPMENT (1:50 PM - 3:10 PM)

LANCE SEDLAKPrincipal

Sedlak Development Group, LLC


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In 2002, Martin Skagen joined the Brocade Competitive Analysis team that was created to ensure the competitiveness of a wide range of Brocade products and strategies. Two years later, Martin was named Chief Architect and runs the technology and strategy team where he is responsible for all of Brocade’s product lines. Martin has more than 24 years of IT experience, including more than a decade at Hewlett Packard, where he held various positions, such as managing support/services teams for mis-sion-critical customers.

Judy joined IBM in 1974 as a new account sales representative in Denver, Colorado focused on the SMB marketplace. She followed a traditional sales management career path before joining IBM’s PC business unit in 1984, where she spent the next 15 years in a variety of sales and marketing roles. Judy was then named to lead marketing for the new Global Small Business Di-vision in 1999. When this division was merged with the SMB group in the first quarter of 2001, she assumed the SMB Americas Marketing executive position and held it until January of 2008. At that time, she became VP, Mid-Market for the Americas, a new role designed to increase IBM’s investments and focus on this significant market opportunity. This now includes the shift of traditional IT spend to managed services/cloud providers as a RTM for the Mid-Market. Judy holds a BA in English and History from the University of Texas at Austin.

MARTIN SKAGENSr. Director and Chief Architect

Brocade

JUDY SMOLSKIVP, Mid-Market for the Americas

IBM

B4: SOFTWARE (3:20 PM - 4:40 PM)


AM PANEL (8:30 AM - 9:30 AM)

D1: CLOUD (9:40 AM - 11:00 AM)

D2: SECURITY (11:10 AM - 12:30 PM)



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Christopher M. Steffen is the Director of Information Technology at Magpul Industries. In this role, he is accountable for all technology-related functions of the enterprise, including the development and implementation of the company’s technical vision and the management of the company’s technical staff. Before coming to Magpul, Steffen served in multiple technical leadership roles for Kroll Factual Data, a credit and information services provider, including Principal Technical Architect and Manager of Information Security and Compliance. Prior to working at Kroll Factual Data, Steffen was the press secretary and speech writer for the Colora-do Speaker of the House.

Brett Wallace is a Director of Sales at LinkedIn (NASDAQ: LNKD), the world’s largest profession-al network on the Internet, with more than 237 million members. Prior to joining LinkedIn, Wallace was VP of Sales and Business Development at ZoomInfo where he led the sales, client services and business development functions. Prior to ZoomInfo, Wallace spent nine years at Forrester Research where he was Director of New Business Sales. Brett lives in San Mateo, CA with his wife and two children. He is also an accomplished artist who continues to create and show his work. You can reach Brett on LinkedIn www.linkedin.com/in/brettwallace or on Twitter at @brett_wallace.

CHRISTOPHER STEFFENDirector of Information Technology

Magpul Industries

BRETT WALLACEDirector of Sales

LinkedIn

D1: CLOUD (9:40 AM - 11:00 AM)


D2: SECURITY (11:10 AM - 12:30 PM)

PM PANEL (12:40 PM - 1:40 PM)

A3: CLOUD (1:50 PM - 3:10 PM)




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Miles Ward is a three-time technology startup entrepreneur with a decade of experience building global-scale analysis infrastructures. Miles has been at Amazon Web Services since 2010 and is responsible for designing and developing AWS Solution Architectures relating to big data and social analytics, multi-tiered storage, HA and DR approaches for RDBMS systems, and cost optimization.

Harris Warsaw brings 40 years of global expertise in leadership, sales, marketing, and cus-tomer knowledge to his current position as Vice President, Enterprise and Mid-Market West Integrated Market Team and North America. Reporting to the General Manager, IBM West, Mr. Warsaw has executive responsibility for developing, supporting and executing the sales strategy in the Enterprise and Mid-Market segments across North America. In this capacity, Mr. Warsaw devotes his time and expertise to lead IBM in delivering business solutions to clients through direct and channel sales, in one of IBM’s largest business growth segments.

Mr. Warsaw, serves on IBM’s Global Enterprise Integration and Values Team and is a member of IBM’s elite Senior Leadership Team. In addition, he contributes his time generously to the development of future executives at IBM.

HARRIS WARSAW (CO-HOST)VP West IMT Enterprise Unit

MILES WARDSenior Manager, Solutions Architecture

Amazon Web Services

IBM



B1: STORAGE (9:40 AM - 11:00 AM)

C2: BUSINESS ANALYTICS (11:10 AM - 12:30 PM)

AM PANEL (8:30 AM - 9:30 AM)

D3: CLOUD COMPUTING (1:50 PM - 3:10 PM)


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Edwin Yuen is the Director for Infrastructure Platform in the Enterprise and Partner Group at Microsoft. Before his current role, Edwin was Director for Virtualization and Cloud Strategy on the Windows Server and Management Team at Microsoft. Edwin arrived at Microsoft along with the July 2006 acquisition of Softricity, the company that developed App-V. Prior to joining Microsoft, Edwin was one of the Services Engagement Managers of Softricity for six years, leading most of the initial Softricity implementations. Edwin has almost 20 years of technical consulting experience in both the commercial and federal marketplace. He holds a BS in Electrical Engineering from Johns Hopkins University.

EDWIN YUENDirector, Infrastructure Platform Compete, Enterprise and Partner Group

Microsoft

D1: CLOUD (9:40 AM - 11:00 AM)



AM PANEL (8:30 AM - 9:30 AM)


EDWIN YUENDirector, Infrastructure Platform Compete, Enterprise and Partner Group

- SESSIONS -


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A1: VIRTUALIZATION 9:40 AM – 11:00 AM Location: El Presidente Room

AbstractSoftware defined networks (SDNs) are just emerging, but the vision is of a data center with different hardware throughout, all brought together under a software layer so resources can be placed where they are most needed without ripping and replacing existing hardware.

PremiseOrganizations tired of integrating their components might opt for the “data center in a box.” Many vendors are working on this, including VMware, Cisco, Brocade, EMC, NetApp, and IBM.

DiscussionMulti-hypervisor management, hybrid cloud connectivity, and converged infrastructure — this is the brave new world of software defined networks (SDN). The ability to use commodity storage hardware instead of proprietary systems from big-name vendors can yield savings from 30-60 percent. There are challenges, however, from virtualization management to converged infrastructures, to the cloud, but companies are making progress. Join us for this conversation and gain valuable insight and knowledge so you can grapple with this emerging data-center innovation.

Journey to the Center of the Virtual Data Center: Innovating with SDNsDiscussion Leaders: Chris Romano - VMware & Vijoy Pande - IBM


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Abstract In an era of online services like Dropbox, how do today’s enterprises use innovative technologies to keep users happy? How do you design your storage architecture so it’s as accessible, flexible, and cost efficient as a cloud? How do you manage it? What are the best practices to keep in mind while innovating?

PremiseInnovation at the data layer becomes even more critical in the future as we approach large petabyte-scale environments. For decades, servers have talked to servers, and servers have talked to storage and other peripheral devices, but for whatever reason, storage devices couldn’t talk to each other.

Clouds in the future will need to be connected to data centers, service providers, and to branch offices. Eliminating data center boundaries will open up better caching technologies, which in turn will shorten the latency between data centers and enable seamless workload migration across geographies.

Discussion1. How will enterprise IT serve its customers and compete in the future?2. Things like technology refresh and data migration will soon become

artifacts of the past. When new information is created, it will need to be available from around the globe in real-time.

3. What are the emerging enterprise standards to put in place before moving to cloud storage and/or Big Data?

4. What makes managing storage a challenge? What are the obstacles to unified storage management?

5. How do you manage a heterogeneous group of different storage vendors?6. How does SDN play into the management of storage?

Innovating with Storage: I have my hands around it—but what doI do with it? Will storage innovations impact both CIOs and CMOs?

Discussion Leaders: Vincent Hsu - IBM, Jack Lo - VMware, & Mark Balch - Cisco

B1: STORAGE 9:40 AM – 11:00 AMLocation: Escala Garden


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AbstractEnhance your company’s overall decision making by building and strengthening analytical capabilities. This session looks at HADOOP trends and developments and addresses the technical challenges in data transformations, looking for definitive goals and reasonable objectives and outcomes.

PremiseIt’s not news that we’re swimming— some would say upstream—in Big Data, much

of which is unstructured. Hopefully, we’re not drowning in the torrent. Built on the concept that decision-making in today’s complex marketplace requires both art (experience and intuition) and science (analytics), this session will get into the subtleties of managing Big Data projects.

DiscussionExamine the best strategies, tools, and techniques to wrestle with Big Data. Participants will explore leading-edge information management tools and organizational strategies for capturing, organizing, thinking about and acting upon Big Data. The discussion will focus on helping you harness the potential of Big Data to make more informed decisions at all levels of your organization. Attendees will examine the potential of unstructured, large-volume data on new product and service offerings.

1. How is HADOOP expanding to manage the avalanche of new data?

2. What are today’s strategies and best practices for dealing with this new workload?

3. Where do the lines of responsibility fall between the CIO and the CMO?

HADOOP: Where it is today and why should CIOs and CMOs give a damnCan two kids in a sandbox play nice long enough to get the job done?

Discussion Leader: Martin Leslie - Intel

C1: BUSINESS ANALYTICS 9:40 AM - 11:00 AMLocation: Las Flores


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AbstractHow do you ensure security in the cloud? Can you tell which cloud providers will keep your data safe? Is there a list of best practices that users should employ in evaluating cloud providers?

PremiseCloud storage represents a risk/reward dilemma for corporations. Is it safe now to put your critical data in the cloud? Are there truly any savings, and would they justify additional risk to your data?

Discussion1. The phenomenon of cloud storage, and now cloud as a platform, has

been laced with fears of unauthorized persons more easily gaining access to the data residing off-premise than they might were it still on-premise. Ironically, since networks were first connected to the Internet, reports of security breaches have been legion with hacks now becoming commonplace at the highest levels of government. If the U.S. Defense Department can’t keep its data secure, how are individual companies supposed to protect their most prized competitive assets?

2. A private cloud or even hybrid (private/public) clouds are being promoted as solutions to address concerns about risks associated with the more accessible public clouds while giving users access to applications and common storage repositories they need. But one of the advantages of the cloud is the unlimited storage it offers and the shared hardware resources that offset risks of local hardware failure and outages from natural disasters. So is a private cloud really worthwhile? And can’t unauthorized people still gain access to a private cloud?

3. When dealing with outside cloud solution providers, not all cloud providers are created equal. How do you truly evaluate the security offered by the various cloud providers beyond their assurances in a company brochure that your data supposedly is safe?

Cloud Security: Is Jack waiting at the top of the bean stalk?How can CIOs keep a tight rein on security when the data resides in the cloud?

Discussion Leaders: Annette Miller - IBM, Edwin Yuen - Microsoft, Martin Skagen - Brocade & Christopher Steffen - Magpul

D1: CLOUD 9:40 AM - 11:00 AMLocation: El Mar


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AbstractSocial business has moved beyond discussions limited to security, BYOD, and BYOA. It’s now beginning to give way to executing specific digital business strategies with specific goals, objectives, budgets and outcomes for a particular line of business. This discussion session will provide valuable insights, tools and techniques to manage things better and gain greater competitive advantage using social business as a part of the corporate ecosystem.

PremiseThree years ago there was much angst and unhappiness when social media (now social business) including Facebook, LinkedIn, and Twitter, began making their steady march into the enterprise.

Most talk, in the beginning was about keeping the impact of social business out of the enterprise altogether as if users were barbarians at the gates. Today’s unvarnished customer feedback via social business avenues presents new challenges but also opportunities. Organizations are learning to embrace online dialogues as part of building a customer-centric culture. They’re also learning that the vast majority of critics can be satisfied, and many can be turned into sources of support.

DiscussionToday, organizations use social business to innovate and drive profits, design products, test solutions, identify new customers, and liberate new revenue streams. CIOs are working with CMOs to leverage the media. To do this, a new position is evolving—CDO, or chief digital officer. CIOs are asking what their responsibilities are around these areas. Where does the budget reside? How do they interact with Marketing?

1. What has changed in social business?2. How are the critical questions about security handled in social business? 3. How are organizations handling these conversations-of-the day?4. How are organizations methodically reinventing customer service and

putting distance between themselves and their competition in the process?

5. Has anyone figured out a way to show the return on investment in social business?


Discussion Leaders: Paul Gillin - Profitecture, Paul Krappman - ProfitectureBrett Wallace - LinkedIn, & Lori DeFurio - Adobe

E1: SOCIAL BUSINESS (B2C) 9:40 AM - 11:00 AMLocation: Palmera Garden


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AbstractPartnerships between corporations and vendors are becoming increasingly common and necessary. What are the ingredients to developing long-term relationships worthy of a trusted advisor relationship?

PremiseThe current demands of the marketplace and the enterprise require corporate partnerships with vendors willing to make investments in those partnerships. Partnerships can supplement needed skill sets for the enterprise.

Discussion1. What are the requirements and fundamental understandings of

establishing long-term relationships?

2. What are the boundaries, limitations, risks, and advantages?

3. Who are the companies leading the way to define the new collaborative corporate partnership?

4. How can partnerships contribute to your needed skill sets?

Innovating with Partnerships: You may think you don’t like ‘em, but you might just need ‘em!Working together, CIOs and CMOs can leverage partnerships to change the DNA of an organization.

Discussion Leaders: Karstin Bodell - IBM & Nicole K. Enright - Avnet

F1: EXECUTIVE DEVELOPMENT 9:40 AM - 11:00 AMLocation: Ty Lounge


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Navigating the C’s of Change

Discussion Leaders: Lance Sedlak - Principal, Sedlak Development Group, LLC

Today’s CIOs, CMOs, CFOs, and CEOs are leading our organizations through the stormy Challenges, Changes, Conflicts, and Competitions inherent in today’s highly competitive business environment. Success rides on our ability to deliver value to our organizations and our customers.

AbstractIn this two-hour session, we will explore collaborative best practices and real-world solutions that are guiding today’s executives through the largely uncharted waters of change coming in areas of new technologies, marketing, and targeted customer and employee offerings.

PremiseIn past years, departments including IT were often competing for preeminence and resources with little regard to the impact on the external customer. That model has since proven less effective than a more collaborative approach in which departments such as IT and Marketing are being encouraged to join forces in a committed effort to provide true value to the customer. Such teamwork and collaboration, however, will require new skills from department heads who traditionally may have operated in protected silos.

DiscussionThere are so many challenges today coming from so many directions that department heads practically have to circle the wagons to deal with everything being tossed at them. Can the newer technologies such as social business, cloud, and BYOD, help us do our jobs better than before? Clearly, these new technologies have posed challenges, but have they also presented opportunities?

1. What new challenges have you faced in having to work more closely with other department heads?

2. Have you had to give up longstanding attitudes on how you relate to other organizational leaders?

3. How effective have you been in using new technologies to advance your objectives and achieve what you need to in order to remain competitive and provide enhanced value to your customers?

G1: EXECUTIVE DEVELOPMENT9:40 AM - 12:30 PMLocation: Loggia Ballroom


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Managing Virtualization, or how do you keep herd over 1000 cows.

Discussion Leaders: Steve Fry - IBM, Edwin Yuen - Microsoft, & Jack Lo - VMware

A2: VIRTUALIZATION11:10 AM - 12:30 PM Location: El Presidente Room

AbstractVirtualization has been one of the most innovative technologies to come on the scene in recent years, having changed the face of computing by allowing IT to provision new servers as needed. Is this technology really new or just new to the x86 world? What are the future implications for the desktop, the data center, and the cloud?

PremiseInnovations in virtualization are affecting the data center in a big way, and virtualization promises to deliver more agility at a lower cost with less work and in less time.

DiscussionParticipants will discuss consolidation as it pertains to servers, storage, the desktop, system management, and beyond.

1. What is the real story behind virtualization—is it all that it’s cracked up to be?

2. With thousands of virtual servers possible, how do you manage a highly virtualized environment?

3. What additional skill sets are required to take advantage of its benefits?

4. Does it sound too good to be true?

5. What are best practices, and what are the gotchas?


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AbstractWhich applications provide the greatest potential when it comes to innovating the enterprise? Do you focus on marketing or HR first? Consider dipping your toes into predictive analytics.

PremiseCertain software solutions like SPSS may help foster innovation over others on the market. Does your in-house development methodology encourage creativity, collaboration? Are you on the road to predictive analytics?

Discussion1. What are the mission critical software solutions you should consider when

innovating the enterprise?

2. What are the best-of-breed applications, and what are the best practices to support them?

3. What is practical, and which skills are needed?

4. Should I outsource entire lines of business?

5. Where do BI and analytics fit in?

6. Should I consider ERP and financials in the cloud?

7. What about cloud, Big Data, and social business?

8. Should I be moving toward gamification on-demand apps, mobility?

Using Software to Forecast the Future: You too can have a crystal ball!New software technologies surely will affect the roles played by CIOs and CMOs

Discussion Leaders: Edward F. Nazarko - IBM & Shaun T. Jones - IBM

B2: SOFTWARE11:10 AM - 12:30 PMLocation: El Mar


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AbstractDeciding which data elements can produce better outcomes is one key to a successful Big Data initiative. Consider a simple innovation process that can steer you toward a more successful path to reap long-term rewards.

PremiseBig Data continues to grab headlines and generate discussions across virtually every organization as companies look for new ways to use data to advance their businesses. While we see some success stories, most are anecdotal, and only a handful offer well-defined methodologies to consistently turn data into effective actions. By contrast, pricing and revenue management data scientists heralded the beginnings of Big Data during the 1980s, and used it to enhance profits.

DiscussionParticipants will look into Big Data’s four V’s–volume, variety, velocity and viability. We’ll share a simple innovation process that can steer participants away from the pitfalls of using Big Data and toward a more successful path to reap long-term rewards.

1. What determines which data elements actually produce better outcomes?

Give Me a “V” for Big Data: How viable is actionable data?CIOs are process oriented, but CMOs can show them how to bring home the bacon

Discussion Leaders: Krishnan Parasuraman - IBM & Miles Ward - Amazon Web Service

C2: BUSINESS ANALYTICS 11:10 AM - 12:30 PMLocation: Escala Garden


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AbstractMobile and cloud security are high on the list of concerns for security professionals yet many don’t have complete authority over these initiatives and struggle to manage IT security throughout the enterprise.

Discussion1. Many organizations are forcing mobile and cloud use onto user departments

whether or not IT has adequate security controls in place to manage them. Are you being pushed into a situation where you have responsibility for something but insufficient control over it to meet your obligations? Does the CMO have control over analytics?

2. Does IT truly want responsibility for security enough to stand up and fight for it? Are the days of remaining passive and insecure over?

3. Do you have more security concerns today than you did a year ago? Do you have adequate staff and budget to deal with growing security threats now and in the future?

4. What will it take for IT to gain and maintain control over security top-to-bottom throughout the enterprise?

5. What is the biggest security issue in your organization and what are you doing about it?

6. Are today’s questions about BYOD similar to yesterday’s questions about telecommuting?

Security Pros–Stand Up and Be Heard! Nothing strengthens authority so much as silenceCMOs: Here’s another chance to walk in the CIO’s moccasins

Discussion Leaders: Martin Skagen - Brocade, Christopher Steffen - Magpul, & Faustino Sanchez - IBM

D2: SECURITY 11:10 AM - 12:30 PM Location: Las Flores


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AbstractHow do you ensure clarity of communication between CIOs and CMOs?

PremiseFailure to communicate represents one of the largest areas of potential failure between the Marketing department and the Executive branch.

Discussion1. How do you ensure good communication between your marketing and

executive functions?

2. Are you considering hiring a CDO (chief digital officer) for your organization?

3. What are the potential conflicts?

4. What can IT get in return for helping Marketing?

5. What security compromises do you have to make to keep HR and Marketing happy?

“CIO Speak” for CMOs and “CMO Speak” for CIOs

Discussion Leaders: Harris Warsaw - IBM, Matthew Langie - Adobe, & David Perry - Google

E2: EXECUTIVE DEVELOPMENT - CMOs 11:10 AM - 12:30 PM Location: Ty Lounge


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AbstractInnovation has become a primary source of growth and competitive advantage. But how do CIOs and CMOs help their firms realize the potential of innovation?

PremiseThe need for innovation out-scores executives’ other top three priorities. The CIO’s role in innovation is to work alongside organizations from across the enterprise to leverage technology and to co-create business opportunities.

Discussion1. Gain an understanding of the elements for defining a repeatable process to

develop and sustain business with innovation?

2. You’ve got to have a map to get there.

Building Your Innovation Playbook, or no map, no chance!How do CIOs and CMOs come up with a mutual plan to leverage innovation?

Discussion Leaders: Karstin Bodell - IBM & Nicole K. Enright - Avnet

F2: EXECUTIVE DEVELOPMENT 11:10 AM - 12:30 PMLocation: Palmera Garden


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AbstractA growing number of converged infrastructure solutions are appearing. They offer rapid system deployment using already installed software, pre-configured computing resources, tailored storage, and the network to tie it all together. Complexity is addressed through a level of integrated management. It’s becoming the latest way to reduce systems costs.

PremiseCosts of new systems are rising, while pressure for shorter, less complex implementations and faster ROI are mounting.

The Cisco-NetApp-VMware sponsored FlexPod architecture and IBM’s PureFlex System are today’s hottest entries in converged systems. FlexPod is a reference architecture several vendors use to build converged systems. IBM presents a single integrated converged solution from a single vendor.

DiscussionThe argument for converged systems is they offer an inherently superior design by a single vendor (IBM), or they are built by several companies (Cisco, NetApp and VMware) to common reference architecture. The integration makes converged systems easier to deploy than a solution cobbled together from multiple vendors. Converged system solutions also offer buyers a single-service provider.

1. What are the pros and cons of reference architecture like FlexPod vs. a single provider like IBM?

2. How different is vendor-conflict resolution when dealing with a consortium like Cisco-NetApp-VMware versus IBM?

3. Could your organization benefit from a converged system? How?

Converged Infrastructure: Choices in Converged System

Discussion Leaders: Christopher Steffen - Magpul, Steve Fry - IBM, & Jack Lo - VMware

A3: VIRTUALIZATION1:50 PM - 3:10 PMLocation: El Presidente Room


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AbstractThe world of digital information is changing. New forms of storage are evolving. To some, tape is seen as an older technology, but many would argue that it’s still the least expensive storage medium. It’s also somewhat more robust than magnetic disk since you have a physical item in hand that contains your data. Do we dare get rid of tape altogether and free ourselves of its inherent management hassles?

PremiseYou have an investment in tape. The world of storage devices is evolving and disk continues to drop in price. How does your tape strategy fare in the new world of advanced and more reliable—and increasingly less expensive—storage devices that include spinning mechanical disks as well as SSDs?

Discussion1. What are the pros and cons of staying with tape?

2. Does tape continue to figure into your corporate IT strategy?

3. Despite advances in tape technology that allow more data to be stored per inch than ever before, do you see a future for tape vs. more convenient virtual tape appliances and solid-state disk solutions?

4. If you are planning a virtual storage solution, is tape a layer in your tiered-storage scenario?

5. With the ever-evolving tape formats leap-frogging each other, are you faced with making new investments in your tape hardware and software infrastructure?

6. Where do compression and data de-duplication figure into your storage strategy?

Tape in a Digital World? You can’t live with it and you can’t live without it.

Discussion Leaders: Vincent Hsu - IBM & David Pease - IBM

B3: STORAGE 1:50 PM - 3:10 PMLocation: Escala Garden


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AbstractAn analytics revolution is transforming business, breaking down organizational silos and empowering front-line employees to make profit-optimizing decisions. Organizations need to have a strong analytics foundation to compete effectively.

PremiseBusiness analytics (BA) refers to the skills, technologies, applications, and practices for continuous exploration of past business performance in order to gain business insight and drive planning. Business analytics focuses on developing new insights and understanding of business performance based on Data and Statistical Methods. In contrast, Business Intelligence traditionally focuses on using a consistent set of metrics to measure past performance and to guide business planning, which is also based on data and statistical methods.

Discussion1. Regardless of your size, what are your BA strategies?

2. Are your CEO and CMO working with you to determine those strategies, or has the CMO taken over this role?

3. Is BA a critical strategy for your company, and what are the future invest-ments that are needed to achieve your desired outcome?

Down and Dirty with BA: Be there or be squareCMOs and CIOs mud wrestling over bigger budgets for better outcomes

Discussion Leaders: Krishnan Parasuraman - IBM & Martin Leslie - Intel

C3: BUSINESS ANALYTICS 1:50 PM - 3:10 PMLocation: Las Flores


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Clouds Clouds Everywhere: A roundtable of established cloud providersThis could be your big chance for CIOs and CMOs to meet your future partners!

Discussion Leaders: Annette Miller - IBM, Chris Romano - VMware, &Miles Ward - Amazon Web Services

AbstractWhat happens in Vegas stays in Vegas. But what is happening in the cloud? Do you really know how your cloud provider is managing your data? New ways of storing data in the cloud are emerging that provide for tiering as well as various levels of capacity on demand, guaranteed uptime and new forms of security. How do you avoid getting stuck in the cloud and what are the legal risks beyond lost or stolen data?

PremiseCloud storage represents a risk/reward dilemma for corporations? Is it safe to put your critical data in the cloud? Is it really smart to do so? Is the risk worth the reward?

Discussion1. How do you evaluate cloud providers overall and on security in particular?2. Is your cloud provider PCI compliant?3. Is cloud really more cost effective than regular disk—or more expensive?4. Will Amazon dominate the cloud storage market on price alone?5. What are the advantages, disadvantages?6. Is cloud still cost-effective when there are charges to remove or

“consume” data?7. Have there ever been breaches of cloud data? What are the levels of

security available?8. What are the technical challenges to storing data in the cloud?9. What benefits can you expect and what are the risks?10. Who are the leading cloud providers, and how do they compare?

D3: CLOUD 1:50 PM - 3:10 PM Location: El Mar


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E3: SOCIAL BUSINESS (B2B) 1:50 PM - 3:10 PM Location: Palmera Garden

Barbarians at the Gate: How Leading Companies are Embracing Angry Bird Customers ( Part 2) Discussion Leaders: Paul Gillin - Profitecture, Paul Krappman - Profitecture,Brett Wallace - LinkedIn, & Lori DeFurio - Adobe

AbstractSocial business has moved beyond discussions limited to security, BYOD, and BYOA. It’s now beginning to give way to executing specific digital business strategies with specific goals, objectives, budgets and outcomes for a particular line of business. This discussion session will provide valuable insights, tools and techniques to manage things better and gain greater competitive advantage using social business as a part of the corporate ecosystem.

PremiseThree years ago there was much angst and unhappiness when social media (now social business) including Facebook, LinkedIn, and Twitter, began making their steady march into the enterprise.

Most talk, in the beginning was about keeping the impact of social business out of the enterprise altogether as if users were barbarians at the gates. Today’s unvarnished customer feedback via social business avenues presents new challenges but also opportunities. Organizations are learning to embrace online dialogues as part of building a customer-centric culture. They’re also learning that the vast majority of critics can be satisfied, and many can be turned into sources of support.

DiscussionToday, organizations use social business to innovate and drive profits, design products, test solutions, identify new customers, and liberate new revenue streams. CIOs are working with CMOs to leverage the media. To do this, a new position is evolving—CDO, or chief digital officer. CIOs are asking what their responsibilities are around these areas. Where does the budget reside? How do they interact with Marketing?

Issues we will examine: 1. What has changed in social business?2. How are the critical questions about security handled in social business? 3. How are organizations handling these conversations-of-the day?4. How are organizations methodically reinventing customer service and

putting distance between themselves and their competition in the process?

5. Has anyone figured out a way to show the return on investment in social business?


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Could This Be the Extinction of IT? Escaping Jurassic Park into the 21st Century

Discussion Leaders: Don Cotey - IBM & Judy Smolski - IBM

F3: EXECUTIVE DEVELOPMENT - CMOs1:50 PM - 3:10 PM Location: Ty Lounge

AbstractCompany employees see IT as the department of NO. Corporate IT needs to transform into Know How! How do we turn this around? How can older enterprise companies make the shift and embrace new thinking and new technologies?

PremiseThe X-Generation is now having a significant impact on the enterprise. The I-want-it-NOW generation is forcing a shift in traditional thinking and budget strategies.

DiscussionDiscussions will center on cloud, BOYD, BYOA, social business, and the consumerization of IT. Participants will discuss the impact of how corporate users are sidestepping traditional IT by using their own devices and outside apps. Participants will explore what the IT gap is and take a look at self-service technology.

1. What are the ramifications of the younger generation’s values on traditional IT?


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Today’s CIOs, CMOs, CFOs, and CEOs are leading our organizations through the stormy Challenges, Changes, Conflicts, and Competitions inherent in today’s highly competitive business environment. Success rides on our ability to deliver value to our organizations and our customers.

AbstractIn this two-hour session, we will explore collaborative best practices and real-world solutions that are guiding today’s executives through the largely uncharted waters of change coming in areas of new technologies, marketing, and targeted customer and employee offerings.

PremiseIn past years, departments including IT were often competing for preeminence and resources with little regard to the impact on the external customer. That model has since proven less effective than a more collaborative approach in which departments such as IT and Marketing are being encouraged to join forces in a committed effort to provide true value to the customer. Such teamwork and collaboration, however, will require new skills from department heads who traditionally may have operated in protected silos.

DiscussionThere are so many challenges today coming from so many directions that department heads practically have to circle the wagons to deal with everything being tossed at them. Can the newer technologies such as social business, cloud, and BYOD, help us do our jobs better than before? Clearly, these new technologies have posed challenges, but have they also presented opportunities?

1. What new challenges have you faced in having to work more closely with other department heads?

2. Have you had to give up longstanding attitudes on how you relate to other organizational leaders?

3. How effective have you been in using new technologies to advance your objectives and achieve what you need to in order to remain competitive and provide enhanced value to your customers?

Navigating the C’s of Change

Discussion Leaders: Lance Sedlak, Principal, Sedlak Development Group, LLC

G3: EXECUTIVE DEVELOPMENT1:50 PM - 4:40 PMLocation: Loggia Ballroom


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AbstractIT is no longer an island within the corporation, so CIOs need to reach out and form connections with line-of-business executives to impact their companies’ bottom lines.

PremiseThe term “line-of-business” (LOB) is now part of the language of the land. Beyond the days of just servicing corporate communities, CIOs today have begun working closely with line-of-business executives to dramatically affect the business’ bottom line. CIOs are forging new partnerships with chief marketing officers (CMOs) and other execs to evolve new approaches and develop new skills to better serve the business.

DiscussionThis session will be a round table of line-of-business professionals, management consultants, and industry experts discussing strategies, techniques and even tools to support the newly-defined demands of the enterprise.

Innovate IT as a Service: To infinity and beyond!

Discussion Leaders: Chris Romano - VMware, Steve Fry - IBM, & Edwin Yuen - Microsoft

A4: VIRTUALIZATION3:20 PM - 4:40 PMLocation: El Presidente Room


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Exploring New Innovations in Enterprise Development: SaaS as a Disruptive InnovationNew software technologies surely will affect the roles played by CIOs and CMOs

Discussion Leaders: Sandy Florey - IBM & Judy Smolski - IBM

B4: SOFTWARE3:20 PM - 4:40 PM Location: El Mar

AbstractSoftware as a Service (SaaS) holds promise, but its future is far from certain. Understanding the potential of Software-as-a-Service for enterprise applications is crucial for companies to develop their future software strategies.

PremiseThere are a variety of SaaS solutions on the market today, but experts repeatedly have questioned the viability of the SaaS model.

DiscussionAccording to Cloud Times, the volume of investments in cloud computing is increasing more rapidly than investment in IT in general. According to the research report “Cloud/SaaS Future: Bright and Growing Brighter” from Headwaters MB, both cloud and SaaS technologies will continue to grow through various acquisitions over the next couple of years. Yet the future market development of SaaS holds uncertainties, and IT executives may wonder, “Will it survive and thrive?” Back in 2008, Harry Debes, for example, CEO of Lawson, predicted that the SaaS market would collapse in two years. This session will discusses how Software-as-a-Service serves as a disruptive innovation force for enterprise applications. Participants will explore where the cloud-services industry is today along with its potential and related risks.


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AbstractThis session will explore business analytics in healthcare for professionals and anyone interested in learning how analytics can impact this vital aspect of our day-to-day lives.

PremiseReform legislation is transforming U.S. hospitals and health systems. Healthcare providers are increasingly being paid based on quality of care, shifting focus from volume to value of care. Business analytics can help by improving executive decision-making. However, this requires careful balance of clinical, operational, and financial objectives, and massive investment in information-driven systems and processes.

DiscussionParticipants will hear the results of years of experience with healthcare financial decision making in hospitals and healthcare systems to illustrate the opportunities and challenges of using business analytics in a healthcare environment. Discussions will include applications of descriptive, predictive, and prescriptive analytics and present a vision for the future.

BA Challenges in Healthcare, or fighting the good fightLearn how CIOs and CMOs can achieve both healthier outcomes—and budgets.

Discussion Leaders: Edward F. Nazarko - IBM & John McDaniel - NetApp

C4: BUSINESS ANALYTICS3:20 PM - 4:40 PMLocation: Escala Garden


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AbstractIn this ever-changing dynamic marketplace of devices and applets, security is the most critical issue any IT organization will face. IT needs to own security if it is to remain relevant.

PremiseThe corporate enterprise is struggling to keep up with internal and external threats that pervade all aspects of IT. For example, one problem with embracing a wide variety of devices and applets is the way it complicates security. Data breeches go far beyond what many organizations might imagine and are quite a daunting challenge to manage. In today’s regulatory climate, a data breach can mean financial penalties, having to notify millions of customers, and loss of customer loyalty.

DiscussionThere is no shortage of contentious issues over which to grapple when inking an IT outsourcing agreement, but one in particular has providers and customers taking a hard line—liability for data breaches. Lawyers for IT service providers and customers battle over who is liable for expensive security mishaps.

How does your company work with your clients to address the issues of minimizing data breaches, addressing device management and applets while transforming the enterprise to be more agile and operate in an agile world?

1. How has BYOD and BYOA affected your security practices?

Data Breaches Everywhere, or the Great WarCMOs: Here’s your chance to walk in the CIO’s shoes!

Discussion Leaders: Faustino Sanchez - IBM, Martin Leslie - Intel, &Martin Skagen - Brocade

D4: SECURITY 3:20 PM - 4:40 PMLocation: Las Flores


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AbstractCMOs are the new power brokers, and CIOs control the data they need. How will businesses recalibrate the relationship between these strategic roles to meet the new realities surrounding digital engagement?

PremiseToday’s rapidly shifting marketplace is pushing business innovation and agility to new levels, while the rising primacy of digital engagement and data related to it undergoes a tug-of-war between the CMO and CIO.

DiscussionIn an age of unlimited distribution, the most competitive asset is data, which informs marketers what’s working—and what’s not working. The person who controls the data may end up determining the destiny of the enterprise.

Critical CIO Innovation Strategies: Dancing with the CMO

Discussion Leaders: David Perry - Google, Karstin Bodell - IBM & Miles Ward - Amazon Web Services

E4: EXECUTIVE DEVELOPMENT 3:20 PM - 4:40 PMLocation: Ty Lounge


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AbstractA new field based on analytics called workforce science gives companies the tools to use data-driven measurement and testing to help determine what makes employees more productive, evaluate job applicants, and strengthen the workforce at their enterprise.

PremiseThe results of workforce innovations in employment management can impact the hiring process, lower training costs, create longer retentions and ultimately produce higher-performing employees, which all impact the bottom line.

DiscussionCompanies have been administering personality and intelligence tests for years (before backing off due to legal concerns.) But worker measurement and testing is coming back powered by powerful analytics tools that can aggregate data in amounts and detail never before possible. Instead of a few hundred, now thousands of employees and applicants are in the data pool. For example, it’s been accepted for years that applicants referred by other workers make good employees. One recent study—involving thousands of workers—indicates employees referred by other workers are 25 percent more productive. What workforce analytics reveals, however, is this is true only when the referral comes from the company’s best, most productive workers! Such insights are only possible by tapping into a rich data set. Since the data is observational, determining causation can be difficult. Some say using more controlled experiments would produce even better results. Yet, the science is still in its infancy.

1. What is new in workforce science that can benefit your organization?

Elements of Workforce Science: Using analytics to innovate the hiring processLearn tips, techniques, and new innovative thinking to help CIOs and CMOs with hiring

Discussion Leaders: Don Cotey - IBM, Brett Wallace - LinkedIn, Nicole K. Enright - Avnet

F4: EXECUTIVE DEVELOPMENT – CMOs3:20 PM - 4:40 PMLocation: Palmera Garden


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BROCADEBrocade leads the industry in providing comprehensive network solutions that help the world’s leading organizations transition smoothly to a virtualized world where applications and information reside anywhere.

As a result, Brocade facilitates strategic business objectives such as consolidation, network convergence, virtualization, and cloud computing. Today, Brocade solutions are used in over 90 percent of Global 1000 data centers as well as in enterprise LANs and the largest service provider networks.

IBMIBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with approximately 427,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world’s most advanced servers and supercomputers. Utilizing its business consulting, technology and R&D expertise, IBM helps clients become “smarter” as the planet becomes more digitally interconnected.

Specialties IT Services, Consulting, Business Analytics & Optimization, CRM, ERP, security, software, strategy, storage, disaster recovery, enterprise architecture, BPM, Smarter Planet, Outsourcing, semiconductors, microprocessors.


INTERNET MARKETINGASSOCIATIONThe Internet Marketing Association (IMA) has accrued more than 750,000 members in various fields including sales, marketing, business ownership, programming and creative development. Sinan Kanatsiz, Chairman and Founder, started IMA with four key values as a foundation for success in today’s highly competitive business environment: integrity, communication, professionalism and education.

The IMA mission is to provide a knowledge-sharing platform for business professionals where proven Internet marketing strategies are demonstrated and shared in an effort to increase each member’s value to their organization. Members of IMA are dedicated to building a voice and creating standards for Internet marketing on a global basis.

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VMWAREVMware is the global leader in virtualization and cloud infrastructure, two areas that consistently rank as top priorities among CIOs. VMware delivers award-winning, customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery.

Specialties Cloud Infrastructure & Management, Cloud Applications, Datacenter Virtualization, Desktop Virtualization, Mobile Virtualization, VMware vSphere, VMware vCloud, VMware View, VMware Fusion for Mac.


AVNETAvnet provides a vital link in the technology supply chain. Market needs and trends drive Avnet’s product and services strategy, supported by a global infrastructure. Avnet brings a breadth and depth of service capabilities, such as supply-chain and design-chain services, logistics solutions, product assembly, device programming, computer system configuration and integration, and technical seminars - all in addition to its core distribution services.

CISCOAt Cisco customers come first and an integral part of our DNA is creating long-lasting customer partnerships and working with them to identify their needs and provide solutions that support their success.

Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners and has become the worldwide leader in networking - transforming how people connect, communicate and collaborate.

NETAPPNetApp creates innovative storage and data management solutions that help accelerate business breakthroughs and deliver outstanding cost efficiency. Our dedication to principles of simplicity, innovation, and customer success has made us one of the fastest-growing storage and data management providers today.

Specialties Network storage, cloud computing, storage efficiency, Information management.

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EVENT MANAGERKendrell CravenKey Information Systems

Phone: 310-892-3406 [email protected]

WILLETT TRAVEL Please be sure to coordinate ALL changes with your Event Manager first Contact: Amy Liebowitz 12532 Ventura Blvd. Studio City, CA 91604

(818) 762-0676

LIMOUSINE LINK TRANSPORTATION Contact: Manny Rodriguez926 Indio Muerto Street Suite A1 Santa Barbara, CA 93103

Phone: 805-564-4660Fax: 805-564-6543 Cell: 805-886-4444

HOTELFour Seasons Santa BarbaraKey Info Group1260 Channel Dr. Santa Barbara, CA 93108

(805) 969-2261

PHOTOGRAPHERBjerke PhotoContact: Dave Bjerke www.bjerkephoto.com

818-726-2733

VIDEOGRAPHERFred + Ethel Productions Contact: Bill Alyward www.fedandethel.com

(503)784-9994


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NOTES


2013 CIO-CMO Summit Conference Booklet

Documents

Transcript of 2013 CIO-CMO Summit Conference Booklet