CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs

Perficient and Guest Forrester on CIO & CMO Convergence: Microsoft for Cloud, Social

and Mobile ESNs

Perficient is a leading information technology consulting firm serving clients

throughout North America.

We help clients implement business-driven technology solutions that integrate

business processes, improve worker productivity, increase customer loyalty and create

a more agile enterprise to better respond to new business opportunities.

About Perficient

• Founded in 1997• Public, NASDAQ: PRFT• 2012 revenue of $327 million• Major market locations throughout North America

• Atlanta, Austin, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, New York, Northern California, Philadelphia, Southern California, St. Louis, Toronto, and Washington, D.C.

• Global delivery centers in China, Europe and India• ~2,000 colleagues• Dedicated solution practices• ~85% repeat business rate • Alliance partnerships with major technology vendors• Multiple vendor/industry technology and growth awards

Perficient Profile

Business Solutions• Business Intelligence• Business Process Management• Customer Experience and CRM• Enterprise Performance Management• Enterprise Resource Planning• Experience Design (XD)• Management Consulting

Technology Solutions• Business Integration/SOA• Cloud Services• Commerce• Content Management• Custom Application Development• Education• Information Management• Mobile Platforms• Platform Integration• Portal & Social

Our Solutions Expertise

Our Microsoft Practice

Rob Koplowitz, Vice President, Principal Analyst serving CIOs at Forrester Research

Mr. Koplowitz serves CIO professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy.

Rich Wood, Director of Web & Social Collaboration Practice at Perficient

Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms.

Our Speakers

Driving Social Business Value Business

Forrester Research

Rob Koplowitz

VP, Principal Analyst

@rkoplowitz

November, 2013

© 2013 Forrester Research, Inc. Reproduction Prohibited

Some things work better in the movies

http://www.fieldofdreamsmoviesite.com/distance.html

http://www.moviefanfare.com/field-of-dreams-ten-things-to-know-about-the-movie/

Why would I ever change?


And user value is high as well, if you look


We need to engage with customers anytime, anywhereThe cloud, social and mobile come together to drive this


The CMO and CIO must work together

October 2013 “The CMO And CIO Must Accelerate On Their Path To Better Collaboration ”


Value/ viability mapping in a fictitious composite company


A process yes, but a very social process

Expect A Four-Phase Adoption Process

February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”



“I’m ignoring you”




“I DRIVE A PORSCHE!”





“OK, I’ll try it”





“OK, I’ll try it”

“I put it in the stream 20 minutes ago!”

Establish A Project Team From Across The Organization



Success Requires Value and Viability

Why would I ever change?


Find One Great Opportunity

• Success comes from success

• Map numerous opportunities across the organization

• Find high value, high viability

• Align with strong business support

• Start with a limited, high value opportunity

• Focus on driving change and adoption

• Prove value and grow from there

• Once you move to enterprise roll-out, focus on adoption and depth of engagement

And More Success Will Follow

Thank youRob Koplowitz

+1 650.581.3854

[email protected]

@rkoplowitz

mailto:[email protected]

Microsoft & Yammer:Cloud-Based Solutions

for Customer and Partner Engagement Rich Wood, Director – Perficient Microsoft NBU

Agenda

• Microsoft platform tools for customer engagement• Enterprise social networks as an engagement tool• Extranets and how they work• Stating the case: Yammer as an extranet• Wrap-up

MSFT Platform Tools: CIO & CMO Sharing

Public Website as a Digital Marketing Platform: Customer Engagement 101

Enterprise Social Networks for the Captive Audience: Customer Engagement 201

Enterprise Social Networks (#ESN)

Extranets: What are They?

• External-facing• Secure• Collaborative

Extranet Use Cases

• Documents• Many-to-many communication• Rich media

Extranets: Why Yammer

• Adoptability• Interactivity• Governance• Mobile accessibility• Cloud advantages

Extranets: Why Yammer

Today’s premise:

Yammer external networks are a great way to build an extranet for engaging your partners and customers!

Adoptability

• Initial adoption is rapid• Internal is key – but external networks are a value

added secret weapon• Familiarity breeds usability

Adoptability

Groups

Global Nav

SuggestionsNewsfeed

Search

Notifications

Post updates

Adoptability

Adoptability

Groups

Global Nav

SuggestionsNewsfeed

Search

Notifications

Post updates

Interactivity

With Customers?• Communicate to a large group as a captive audience• Collaborate on files and documents• Take polls to gauge messaging effectiveness• Encourage participation and build shared brand

ownership

Interactivity

With Business Partners• Engage with project teams and working groups in a

many: many scenario• Collaborate on files and documents• Share rich media files and encourage conversation • Build camaraderie and a sense of shared

accountability through personal interaction

The Proof is in the Pudding

Microsoft’s Yammer Extranets

Microsoft – 90,000+ FTE– 50,000+ partners worldwide– Thousands of customers

Customers

Partners

Governance

Usage Policies

Create and enforce legally binding usage policies required with initial sign-on.

Governance

Ease of Administration

Control who can create, invite and interact on external networks while managing those networks closely.

Mobile Accessibility

Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.

Cloud Advantages

• No need to manage external users in Active Directory

• Accessible from anywhere with an internet connection

• Easy ramp-up and access for your own internal users – just flip to a different network

Recap

Yammer External Networks for

Customer/Partner Engagement: • Easy adoption• Interactive• Governance tools• Mobile accessibility• Cloud advantages

Resources for You• Yammer Success Center (http://

success.yammer.com)• Yammer Moments (

https://about.yammer.com/moments/)

http://success.yammer.com/

http://success.yammer.com/

https://about.yammer.com/moments/)

Thank You

Rich Wood, [email protected]@richOthewood

mailto:[email protected]

Our Microsoft blogblogs.perficient.com/microsoft

Win an Xbox OnePerficient.com/SharePointXbox

White Paper:Ignite the Core: Expanding Upon Sitecore's Integrated Content Personalization Capabilities bit.ly/1a2eWmK

Webinar12/4Using SharePoint & Social Solutions to Drive Employee Engagement bit.ly/19dYtYa

Webinar11/20Memorial Hermann Uses Dynamics CRM for Customer Engagement bit.ly/1hnar9v

Connect with Perficient

CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs

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