CMID M3 Briefing 091123
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Transcript of CMID M3 Briefing 091123
Briefing Joris van KruyssenJohan Langendoen
Index
• Theme• Why CM?• Targetgroup• Media• Identity• Proposition• Scope• Conclusion
Theme
Honour the old, value the new
“By capturing the transition of the railway area we want to stimulate the historical awareness and hereby connect the community of Delft”
Why CM?
“With CM we can bring old memories back to life and let the future be present in a realistic way.”
Targetgroup
Citizens & visitors of Delft (aged 12-75)
Targetgroup Personas
Personas
Jonas (22)Student
Karin (38)Mother
Jan (64)Pensioner
Gijs (31)Traveller
Participants & audience
• Citizens of Delft are participants• Travellers, tourists & citizens are
the audience
Media
User generated content
in a coördinated way
Use of media
Internet, social networks, mobile
phone, tv, partiesInternet, mobile phone, press-
work, tv, local radio, family activitiesOn-site, press-work, tv, local
radio
Identity
Proposition
A bigger understanding & knowledge not only concerning the Spoorzone, but also the personal stories around it.
Scope
• An active phase creating and broadcasting the knowledge during a year near the Spoorzone.
• A database will remain with an overview of all the information.
Conclusion
• Let people enjoy the transition• Tell personal stories• Participants & audience• Smart use of different media
Any questions?