Cloud World Innovation In The Cloud Static
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Transcript of Cloud World Innovation In The Cloud Static
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Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @brightidea
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S
Innovation in the Cloud
Source: http://www.verinet.dk/hosting/?p=29
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PC
Innovation in the Cloud
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PC
Innovation in the Cloud
Entirely New Problems Solved!
Much Broader in Scope and Scale (10X)
Inter-Company Collaboration (Emp, Cust & Parts)
Social Apps with a Large Number of End-Users
Simple to Use, Easy to Learn, Point Solutions
Self-Service Setup, Configurable & Mashable
Rely on External Services Available on the Web
How to Recognize a “Native” Cloud Apps
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Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @Brightidea
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FAILURE TO INNOVATEIS A CRITICAL BUSINESS CHALLENGE
* 82% of the S&P 500 from 1957 are Out of Business.
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Innovation
Crowdsourcing Idea Portal
Cross-Functional Scorecarding &Initial Go/No-Go
Multi-Phase Stage-Gate Development
Brightidea: Market Leader in InnovationA Better Way to Manage the Innovation Process
Enterprise Innovation Management (EIM)
Just like CRM software supports and monitors the sales pipeline - from lead to contract;
EIM products support and monitor the innovation pipeline - from idea to launch.
WWW.BRIGHTIDEA.COM
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Brightidea, Inc.
Customers: 250+
Employees: 35
Status: Private, Closely-Held, Profitable
Locations: San Francisco & New York
Team: ex-IBM, Oracle, Accenture, KPMG,
Parature, CareerBuilder, BroadChoice.
Brightidea: Market Leader in Innovation
Brightidea sells software specifically-designed to automate, accelerate and
Track the innovation process in large, complex organizations.
Brightidea, Inc.
The Global Leader in On-Demand Innovation Management
WWW.BRIGHTIDEA.COM
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The Market Leader: 250+ Subscribers Spanning All Verticals
WWW.BRIGHTIDEA.COM
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Collect
Community system for Idea
Collection and Voting with large
groups of Customers, Employees
or Partners.
Idea Routing and Scorecarding
system accelerates cross-functional
decision making and fosters cross-
silo collaboration.
Distributed Team and Project
Tracking by stage of Innovation
Process, Financial Projections
and Launch date
Brightidea: Market Leader in InnovationOn-Demand Product Suite
Decide Execute
WWW.BRIGHTIDEA.COM
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Common Use Cases of the Brightidea Suite
WWW.BRIGHTIDEA.COM
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What is Driving Companies to Innovation Software?
Facing Crisis Point with Accelerating Change
Execs Concerned with Silos & Agility
Companies Deploying Corporate Social
Networks, Need a Real Purpose and an ROI
Recognizing of Innovation as a Process that
can be Managed
Global Recession & Failing Corporations
WWW.BRIGHTIDEA.COM
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Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @Brightidea
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Adobe: Customer Co-Creation
• Product Management & Product Marketing
Seeking to better engage end-users and early adopters
• SaaS Product
Continuously evolving products need continuous input streams
• Customer Feedback
Capture Voice of Customer through Enhancement Requests
• Skinnable and Scalable
Separate sites for each product, each skinned to be brand relevant.
• Rapid Adoption
Over 1,000 active users on Acrobat WebStorm in 90 days.
Captures and prioritizes customer feedback for Software Products.
Live Site: http://ideas.acrobat.com
Case Study
WWW.BRIGHTIDEA.COM
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Experian: Managing a Global Innovation Pipeline
Brightidea is critical to our business.Laura DeSoto
SVP Synergy & Innovation, Experian
• Fragmented Culture and Process
Growth through acquisition, many different NPD processes, Excel
• Idea Harvest
Focal point for culture of innovation and collaboration
• Quantify the Pipeline
$1 Billion Dollars in Potential revenue, over 400 Projects Tracked
• Executive Visibility
Dashboards viewed by CEO in BU leadership meetings and
used investor relations
• Global Roll-Out
Expanded to over 30 countries around the world.
“ ”
Manages a Billion Dollar Pipeline - Tracking all Innovation Work Globally with Brightidea’s products
WWW.BRIGHTIDEA.COM
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Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @Brightidea