©  2016,  Amazon  Web  Services,  Inc.  or  its  Affiliates.  All  rights  reserved.

Satwant  Phull,  Account  Manager  &  Evgeny  Vaganov,  Solutions  Architect,  Amazon  Web  Services

Michael  Rossi,  Systems  Analyst,  True  Alliance

Cloud  is  the  New  NormalHow  do  I  get  started?

Business

Agenda

• AWS  Cloud:  The  Basics

• Getting  Started:  Demo

• Hear  from  an  AWS  Customer

• Next  Steps

in  early  2000s

Is  there  a  Different  Way?

On-­demandPay  as  you  goMassive  scale  Secure

Run  applications  –reliably and  securely

Everything you’d  want  to  do  in  a  traditional  datacenter

What  is  Amazon  Web  Service  (AWS)  Cloud?

Provision network,  compute,  storage  and  database  services  in  the  cloud  with  the  click  of  a  button

Reasons  to  adopt  AWS  CloudAgility

Cost  Savings

Elasticity

Functionality

Go  Global

Hospitality Music Insurance  &  Banking

Software

Many  companies  have  already  discovered  the  benefits  of  being  agile

Outsourcing

Agility  to  try  New  Ideas

Cost  Savings  with  AWS  Cloud

Spot  marketAdded  value  through  innovation

AWS  Tiered  PricingRight  SizingTrusted  Advisor

Free  tierTCO  calculator

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Typical  weekly  traffic  to  Amazon.com

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Typical  weekly  traffic  to  Amazon.com

Provisioned  capacity

November

November  traffic  to  Amazon.com

Provisioned  capacity

November

November  traffic  to  Amazon.com

November  traffic  to  Amazon.com76%

24%November

Provisioned  capacity

November  traffic  to  Amazon.com

November

Elasticity

Broad  and  Deep  Functionality

An  Expansive  Ecosystem

Thousands  of  the  world’s  largest  technology  and  consulting  companies

48  Global  Premier  Consulting  partners

12  Enterprise-­focused  competencies

2,200+  products  available  for  1-­click  deployment  across  35  distinct  product  categories

Customers  run  over  143M  hours  of  software  per  month

Global Comes  StandardOver  1  million  activecustomers  across  190  countries

2,000+  government  agencies

5,000+  educational  institutions

12 Regions  (5  More  coming)

33 Availability  Zones

50+ Edge  Locations

Journey  to  the  AWS  Cloud

TrainingExperimentationFail  fastAutomation  and  DevOpsAWS  PartnersMore  agile  and  dynamic  IT  culture

Corporate  Applications

Digital

Hybrid

All-­in

PoC

Customer  Adoption

Cloud  is  the  New  Normal

How  do  we  get  started?

Provision  additional  users  secured  with  Multi-­Factor  authentication  (MFA)

Create  an  AWS  Account

Launch  your  first  workload

Demo  Time

Demo  1:  Deploy   line  of  business  application  on  

AWS

Demo  2:  Server-­less  application  with  AWS  building  blocks

Demo  2

Amazon  SESEmail   with  pictures

Devices

Amazon  S3

Route  53

AWS  Lambda

Amazon  S3

• Benefits  of  going  serverless:• Built-­in  fault  tolerance• S3  provides  99.999999999%  durability

• Pay  Per  Use  (metered  in  100  milliseconds  increments)

• Automated  Administration• Automatic  Scaling• Integrated  Security

"No  server  is  easier  to  manage than  no  server”Werner  Vogels,  CTO,  Amazon.com

True  AllianceMichael  Rossi

eBusiness  migration  into  AWS

About  True  Alliance

• Established   in  1982  with  the  launch  of  Reebok

• One  of  the  largest  privately  owned  distributors  of  sport  &  fashion  brands  in  Australia  and  New  Zealand

• Operating  across  Wholesale &  Retail

• 70+  retail  stores  in  Australia  &  New  Zealand

• Currently  11  online  stores  on  AWS

Our  Brands

Why  look  to  the  Cloud

• Brands  are  successfully  growing  their  customer  databases

• Existing  servers  were  struggling

• Needed  a  dynamic  /  scalable  platform

Decisions,  decisions…

• Extensive  feature  set

• Potential  for  a  short  project  timeline

• Minimal  upfront  investment

• Good  fit  with  existing  security  solution

Getting  Started  on  AWS

• Setup  an  AWS  account

• Engage  the  AWS  team  and  explore  our  options

• Make  the  decision  to  go  with  a  Consulting  Partner

Proof  of  Concept

• Workshop  with  Polarseven and  agreed  on  a  design  for  our  VPC

• Polarseven build  the  AWS  environment

• True  Alliance  and  Polarseven successfully  deployed  a  test  site

Migration  of  Sites  into  AWS

• Copy  Database  into  AWS  RDS

• Upload  site  code  into  AWS  S3  bucket

• Deploy  new  stack  using  cloudformation template

AmazonRDS

AmazonS3

AmazonCloudFormation

AWS  setup

virtual  private  cloud

VPC  subnets VPC  subnet

AmazonRDS

instance

AmazonRDS

instance

VPC  NAT  gateway

VPC  NAT  gateway

DMZDMZ

Elastic  Load  

Balancing

Auto  Scaling Auto  Scaling

Internet  gateway

VPN  connection

True Alliance data center

AmazonRoute  53

Learnings

• Important  to  have  a  baseline  of  your  application• This  will  help  set  expectations• You  will   know  what  kind  of  load  your  site  can  handle  on  the  existing  hardware

• Important  when  selecting  your  EC2  instance  size

• Autoscaling is  great  but  understand  your  application

Mobile  App

Learnings

• Keep  an  eye  out  for  newer  cheaper   instances

• AWS  training  courses

• Subscribe  to  the  “What’s  New  at  AWS” RSS feed

• AWS  services,  start  small  but  plan  for  the  future

To  the  future

• Playing  with  SAP  HANA  for  reporting,  currently  POC.

• Looking  to  move  other  marketing  sites  into  AWS.

• Amazon  EC2  Container  Service

• Trialing  AWS  Storage  Gateway  as  a  cheaper  alternative  for  archiving.

AWS  Storage  Gateway

True  AllianceMichael  Rossi

Thank  you

Recap

AWS  Cloud

Free  Tier

Low  Cost  Entry

Breadth  of  Functionality

NO  LOCK  IN!

Next  stepsStart  with  PoC Training AWS  Partners

AWS  Team

Related  Sessions

28th 12:15 Start  your  Digital  Revolution  with  AWS

28th 15:00  The  Fundamentals  of  Networking  in  AWS:        VPC  and  Connectivity  Options

28th 16:30  Key  Steps  for  Setting  up  your  AWS  Journey  for  Success

AWS  Training  &  Certification

Intro  Videos  &  Labs  Free  videos  and  labs  to  help  you  learn  to  work  with  30+  AWS  services  

– in  minutes!

Training  ClassesIn-­person  and  online  courses  to  build  technical  skills  –

taught  by  accredited  AWS  instructors

Online  Labs  Practice  working  with  AWS  services  in  live  environment  –

Learn  how  related  services  work  together

AWS  CertificationValidate  technical  skills  and  expertise  –identify  qualified  IT  talent  or  show  you  are  AWS  cloud  ready

Learn  more:  aws.amazon.com/training

Your  Training  Next  Steps:

ü Visit  the  AWS  Training  &  Certification  pod  to  discuss  your  training  plan  &  AWS  Summit  training  offer

ü Register  &  attend  AWS  instructor  led  training

ü Get  CertifiedAWS  Certified?  Visit  the  AWS  Summit  Certification  Lounge  to  pick  up  your  swag

Learn  more:  aws.amazon.com/training

Thank  you