Clive Dickens - INNOVATING THROUGH STRATEGIC CONTENT
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Transcript of Clive Dickens - INNOVATING THROUGH STRATEGIC CONTENT
1 5/18/2017
1 5/18/2017@clivedickens In/cdickens /cdickens
Clive Dickens
CDO
Web World Forum
10 May 2017
What’s different now?
What’s different now?
Which assumptions do people
make that are no longer true?
Why dies Everything feel like
it is speeding up?
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Screen timeis exploding
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Increasingly Universal Access to Cheaper & Faster Mobile Internet
Streaming makes it possibleto connect, consume and discover
huge amounts of digital video.
But the battle for ‘SCREENTIME’
STRATEGY IN ACTION Source: SWM ‘Share of Eye’ data and Company estimates
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Disruption asan Enabler
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Delivering engagement and value through powerful storytelling.
SWMStrategic Vision
We own the Stories
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We have the rights to tellthe stories on every screen
We have the Screen Business Models and Products
OTT AU Market – Top Ten ranked by Unique
Monthly Audience
Rank
Monthly
UA (000)
1 Netflix 3,341
2 Telstra (AFL & NRL) 3,096
3 FOXTEL (inc Fox Sports) 2,301
4 SWM (inc. Y7tv, Plus7, 7Live, 7Tennis 2,160
5 ABC iView 1,930
6 9Now 1,669
7 Ten Play 1,629
8 SBS On Demand 827
9 Stan 605
10 Freeview 391* These entities have insufficient sample sizes for reliable projection of audience size.Sources: Nielsen Digital Ratings Monthly, Unique Audience 6-month rolling average, February 2017.
9,381
5,080
3,884
2,490
0
Total VOD FVOD SVOD STVip STVip Sports
Online Unique Audience (000)
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Melbourne Cup 2016
All other web uses
Seven Network, live streaming
Source: Telstra Network data, November 2016
In building adigital future,one thing is vital.
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Make it human.
It’s not just aboutpersonalization,
It’s ALSO about Personality
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The best is yet to come!
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T.V. now stands for
Total Video
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We are the Iceberg and those who don't get it are on thetop deck of Titanic drinking champagne
– Casey Neistat
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31 5/18/2017@clivedickens In/cdickens /cdickens
Clive Dickens
CDO
Web World Forum
10 May 2017