Clip in Touch Cross-Channel Viral Marketing
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Transcript of Clip in Touch Cross-Channel Viral Marketing
Clip in TouchThe power to engage
The Methodology
1. Campaign Driver A universal message, greeting or invitation…
(Happy holidays, Happy birthday, an event invitation,
Thank you, etc.)
The Methodology
2. Branding Communicate a brand’s messaging and values through effective
and engaging mediums – Web, mobile, social networks…
The Methodology
3. Viral Participation Create motivation for participation and increase the campaign’s potential
of going viral through incentivizing the sender and/or receiver…
incentivize
Case Study – BMW (China)
1. Driver – Happy Holidays
2. Branding – A clip promoting the new
X1 model and BMW’s marketing
message: “Joy is what you make of it”
3. Distribution – 15,000 MMS
messages sent to prospective
customers
The Result: Dramatic increase of visits to BMW’s website
Click image for campaign example
Case Study – Universal Music/Jim Mobile (Belgium)
1. Driver – Valentines’ greeting
2. Branding – Jim Mobile’s branding
with Universal Music content
3. Distribution – Online media
campaign
The Result: 50% conversion rate
Click image for campaign example
Case Study – HP (EMEA)
1. Driver – Exhibition invitation to
customers and prospects
2. Branding – HP’s branding and
messaging for the event
3. Distribution – Electronic Direct Mail
campaign
The Result: TBA
Click image for campaign example
Case Study – Mega (Israel)
1. Driver – Mother’s Day
2. Branding – Greetings for Moms using
Mega’s messaging and colors
3. Distribution – Web banners
The Result: 56% conversion rate
Click image for campaign example
Technology
VideosPhotosVoice and MusicText
Clip in Touch’s unique technology delivers an intuitive, engaging and creative user experience with tools for mixing personal content…
Cross Platform
The campaign can be delivered on multiple platforms, including branded:
• Micro-sites• Facebook• Mobile & iPhone apps.
Flexibility
Clip in Touch’s flexible technology offers solutions to meet the demands of wide range of campaign requirements.
Viral Campaigns
Direct Mail
Social Media
Mobile
Web Multimedia
Advertising
PersonalizationEngagement
Support and Reliability
Strong and dedicated creative team
Support teams including development,
marketing & customer support
Global server architecture and local
gateway
Real-time analytics