Client Presentation: Edelman Digital Bootcamp
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Transcript of Client Presentation: Edelman Digital Bootcamp
There is a growing importance of social media in public relations
42 percent of public relations professionals use blogs
but only
5 percent of collegiate journalism programs teach web-based programs
The SituationThe Situation
ResearchResearch
Only 12 percent of educators implement social media activities in their classroom
The majority of students rarely discuss social media in their classes
Planning the BootcampPlanning the Bootcamp
The BudgetThe Budget
From February 22-March 8 http://www.edelmandigitalbootcamp.com
Total hits: 1550
Branding the BootcampBranding the Bootcamp
Traditional PublicityTraditional Publicity
More than 17,785 impressions via traditional media reaching
•Students
•Educators
•Public Relations Personnel
Made more than 590 face-to-face impressions
•Talked to more than 390 students in UGA public relations classes
•Talked to more than 200 students and PRSA’s Real World
Creating an Online PresenceCreating an Online Presence
Pitching to BloggersPitching to Bloggers
Social Media Live CoverageSocial Media Live Coverage
98% of participants found Edelman a credible source of social media knowledge
85% of participants found UGA a credible source of social media knowledge
Post-Event: ResearchPost-Event: Research
PRSSA’s PRecedent reaches more than 100 UGA PR students with each issue
University of Georgia Columns reaches approximately 12,450 UGA faculty and staff with each issue
Post-Event Traditional MediaPost-Event Traditional Media
Post-Event: Social MediaPost-Event: Social Media
Total ImpressionsTotal Impressions
More than 105,355
That’s more than the attendance at the Georgia-Auburn BLACKOUT this year. (Score 45-20)
•Two-day event
•Web site deployed sooner
•More live coverage training
RecommendationsRecommendations
As a note, this is why the Edelman Digital Bootcamp at UGA was so important - it was training the next generation of PR people to
think differently and to embrace more than just the usual suspects. […] UGA seem(s) to be a step ahead […] they care about PR, they get it is changing, and they try to embrace the new with the old.
-Jeremy Pepper, POP! PR Jots
As a note, this is why the Edelman Digital Bootcamp at UGA was so important - it was training the next generation of PR people to
think differently and to embrace more than just the usual suspects. […] UGA seem(s) to be a step ahead […] they care about PR, they get it is changing, and they try to embrace the new with the old.
-Jeremy Pepper, POP! PR Jots
Lasting EffectsLasting Effects