Click to Update – September 2013

CLICK TO UPDATEWED SEPTEMBER 18, 2013

thishe.re | @thishere

A FEW QUICK NOTES…

BEFORE WE BEGIN

2

No Q&A – just stop me during the presentation, or come and have a chat afterwards.

UPDATE


A FEW QUICK NOTES…

BEFORE WE BEGIN

3

thishe.re/clicktoupdate


IF YOU CAN’T GET YOUR HEAD AROUND THE .RE

OR…

4

thishere.co.uk/clicktoupdate


THIS HERE

Jemima Garthwaite | @_jemima

WHO ARE WE?

XX

Tom Szekeres | @tomszekeres

JEMIMA| TOM

5


Jemima Garthwaite | @_jemima

THIS HERE

WHO AM I?

XX

Tom Szekeres | @tomszekeres

JEMIMA| TOM

6

WHAT IS THIS ALL ABOUT THEN?

thishe.re | @thishere XX

BRANDS PEOPLE

THIS TALK


WHAT YOU CAN EXPECT

BEFORE WE BEGIN

8

Oc

Facebook Graph Search

#LFW

Facebook News Feed Algorithm

New News Feed

Nv De Ja Fe Ma Ap Ma Ju Jy AuSept2013

Desktop Social Media Usage Peaks

Vine comes to Android,

Hashtags to Facebook

Yahoo! buys

Tumblr

Stephen Wolframreleases Facebook Analysis

#RoyalBabyInstagram breaks on

Twitter

https://blog.twitter.com/2013/royalbaby



WHY ARE WE DOING THIS?

BUT FIRST…

9

thishe.re | @thishere 12

CHANGE HAPPENS


KEEPING UP IS A FULL TIME JOB

13


FIVE TRENDS OF THE PAST YEAR


CONSTRAINED MEDIA


THINKING INSIDE THE BOX

CONSTRAINED MEDIA

16

140 Characters

1:1Ratio

SixSeconds

ZeroEdits

150Friends


TRANSIENCE


(Almost) none will be in existence the next day.

THE MISSION IMPOSSIBLE OF SHARING

SNAPCHAT

18

More than 350 million photos a day are shared on Snapchat


NTADATIOGMEFREN


DEFRAGMENTATION


GOOGLE GOT ITS ACT TOGETHER

21

Google+


WHO CARES IF YOU’VE GOT SEPARATE ACCOUNTS?

BRANDS DOING IT WRONG

22


DOES YOUR SUB-BRAND REALLY DESERVE ITS OWN PROFILE?

(SUB-)BRANDS DOING IT WRONG

23


SPEAK WITH A SINGLE VOICE (IN EACH LANGUAGE, NOT EACH COUNTRY)

DOING IT RIGHT

24


BATCH.

PROCESSING.

IS.

OUT.

IS IN.


BATCH.

PROCESSING.

IS.

OUT.

REAL-TIME

MARKETING

IS IN.


WARNING

26

THE NEXT CASE STUDY IS MUCH-CITED, AND LEAD TO A SHED-LOAD OF MEDIOCRE COPYCATS.

BEWARE OF THE HYPE.

6:30 p.m.

8:38 p.m.

8:48 p.m.


NOT SO GREAT…

MEDIOCRE NEWS-JACKING

30


WE CERTAINLY DIDN’T FORGET…

RTM GONE WTF

31


AGAIN

THE FOUR TRENDS

32

1. Constrained Media

2. Transience

3. Simplification

4. Responsive


WHAT YOU MAY HAVE MISSED IN 2012/13

PREVIOUSLY ON SOCIAL MEDIA…

33


2012/13

THE LAST YEAR IN SOCIAL

34

Oc

Facebook Graph Search

#LFW

Facebook News Feed Algorithm

New News Feed

Nv De Ja Fe Ma Ap Ma Ju Jy AuSept2013

Desktop Social Media Usage Peaks

Vine comes to Android,

Hashtags to Facebook

Yahoo! buys

Tumblr

Stephen Wolframreleases Facebook Analysis

#RoyalBabyInstagram breaks on

Twitter



Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOcOctober

2012


FACEBOOK AND TWITTER START FALLING OUT…

INSTAGRAM STOPS PLAYING NICE

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Nov2012


WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS

DESKTOP SOCIAL USAGE PEAKED

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Dec2012


AND FINALLY MAKES VIDEO WORK ON MOBILE

TWITTER LAUNCHES VINE

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Jan2013


AND FINALLY MAKES VIDEO WORK ON MOBILE

TWITTER LAUNCHES VINE

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Jan2013

SixSeconds

ZeroEdits


AND BECOMES THE THIRD BIGGEST SEARCH ENGINE

FACEBOOK LAUNCHES GRAPH SEARCH

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Feb2013

Nv De Ja Fe Ma Ap Ma Ju Jy AuFeb2013


A “PERSONALISED NEWSPAPER”

FACEBOOK ANNOUNCES NEW NEWS FEED

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March2013


GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR

YOUTUBE CHANNELS, MORE LIKE TV CHANNELS

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March2013

May2013

July2013


FOR A COOL $1,100,000,000

YAHOO BOUGHT TUMBLR

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc May2013


CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA

#HASHTAGS COME TO FACEBOOK

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc June2013


A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS

#ROYALBIRTH - 25.3K TWEETS PER MINUTE

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOcJuly2013


YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY

FACEBOOK CHANGED ITS ALGORITHM

Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOcAugust2013


APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO

IOS 7

Ja Fe Ma Ap Ma Ju Jy Au SeSept2013

+


POST-PC

THE BIGGEST CHANGE OF ALL

54

picture of mobile


POST-PC


55

picture of mobile


POST-PC


56

picture of mobile


POST-PC


57

picture of mobile


LOVELY

Any questions?

[email protected]

@thishere

thishere.co.uk/clicktoupdate

…or find us at the bar.

58

mailto:[email protected]?subject=Barbour%20International%20Ideas

mailto:[email protected]?subject=Barbour%20International%20Ideas

Click to Update – September 2013

Social Media

Transcript of Click to Update – September 2013