Click to Update – April 2014

CLICK TO UPDATEAPRIL 2014 THISHE.RE // @THISHERE

@SDHMembers

!!!!

Q&A

✔QUESTIONS(ANY TIME)

thishe.re | @thishere

A FEW QUICK NOTESBEFORE WE BEGIN

4

thishere.co.uk/clicktoupdate

WHO IS THIS FOR?

thishe.re | @thishere XX

BRANDS PEOPLE

THIS TALK


A YEAR IN REVIEW

6

Facebook News Feed Algorithm

Ju Jy Au No

Instagram & Twitter hype

up photo Messaging

Vine comes to Android,

Hashtags to Facebook

Yahoo! buys

Tumblr#RoyalBaby

Se Oc

Twitter Image Previews

$TWTR

De

iOS 7

Ma Ja

Facebook buys WhatsApp

#Trending @RIP

Fe Ma Ap

One Billion Mobile Users

https://blog.twitter.com/2013/royalbaby


WHY ARE WE DOING THIS?BUT FIRST…

7

CHANGE HAPPENS

KEEPING UP IS A FULL-TIME JOB

KEEPING UP IS A FULL-TIME JOB

OUR JOB.

A GLOBAL COMMUNITY OF FRIENDS AND STRANGERS ANSWERING ONE

SIMPLE QUESTION: WHAT ARE YOU DOING?

A QUICK SHOW OF HANDS…

thishe.re | @thishere 18

TRENDS OF THE LAST TWELVE MONTHS

CROSS DRESSINGSSSS

CROSS DRESSINGSS SS

TEXT IS ON THE WAIN


On WhatsApp it’s 800m.

THE MISSION IMPOSSIBLE OF SHARINGSNAPCHAT

24

More than 400 million photos/videos are shared on Snapchat every day

TOTAL EXPERIENCE MANAGEMENT

REAL-TIME

MARKETING

JUMPED THE SHARK

BLAME THE BISCUIT

#OWNTHEMOMENT?

#OWNTHEMOMENT?IT’S PROBABLY TAKEN…


WHAT YOU MAY HAVE MISSEDPREVIOUSLY ON SOCIAL MEDIA…

35


A YEAR IN REVIEW

36

Facebook News Feed Algorithm

Ju Jy Au No

Instagram & Twitter hype

up photo Messaging

Vine comes to Android,

Hashtags to Facebook

Yahoo! buys

Tumblr#RoyalBaby

Se Oc

Twitter Image Previews

$TWTR

De

iOS 7

Ma Ja

Facebook buys WhatsApp

#Trending @RIP

Fe Ma Ap

Nike Shutters the Fuelband

https://blog.twitter.com/2013/royalbaby

thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014


AND CEMENT THEIR DOMINANCE OF SOCIAL MEDIAHASHTAGS COME TO FACEBOOK

May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014


A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE

January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013


#ROYALBABY - 25.3K TWEETS PER MINUTEA WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS

FACEBOOK CHANGED ITS ALGORITHM


BIG WHOOP


thishe.re | @thishereMay 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

SOCIAL BECAME MORE HEAVILY EMBEDDED, AND FLATTERIOS 7 SHIPPED

+


TWITTER GOES VISUAL


WHY DID TWITTER DO THIS?

WHY DID TWITTER DO THIS?$TWTR


WITH A VALUATION 22 TIMES SALES

TWITTER FLOATS ON NYSE



AND $4BN FROM GOOGLE. ALLEGEDLY

SNAPCHAT TURNS DOWN $3BN FROM FB


ARE YOU SURE EVAN?


WITH A VALUATION 22 TIMES SALES

TWITTER FLOATS ON NYSE

January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014


FOR 11.4 BILLION QUID

FACEBOOK BUYS WHATSAPP

69May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014

$19,000,000,000

$2,000,000,000


@RIP? #GONETOOSOON?


FACEBOOK PASSES 1 BILLION MOBILE USERS

80May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014


FACEBOOK PASSES 1 BILLION MOBILE USERS

81€


AND HAS APPLIED FOR A LICENCE TO CREATE E-MONEY…


LOVELY

Any questions?

[email protected] or @thishere

thishere.co.uk/clicktoupdate

…or find us afterwards.

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mailto:[email protected]?subject=I've%20got%20a%20question%E2%80%A6

https://twitter.com/intent/tweet?in_reply_to=395472423854018560&related=thishere

@THISHERE

Click to Update – April 2014

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Transcript of Click to Update – April 2014