Cleaning Up Cleaning Up Your Online ImageYour Online Image

Ensuring employers see the Ensuring employers see the professional you professional you

Why?Why? More and more employers are using the More and more employers are using the

internet to find out information about internet to find out information about YOUYOU

26%26% of hiring managers say they have of hiring managers say they have used search engines to research used search engines to research potential employees potential employees

20%20% admit to using social networking admit to using social networking sites to screen candidatessites to screen candidates

Why?Why?

50%50% of said hiring managers of said hiring managers didn’t didn’t hire a person based on what they found hire a person based on what they found through through search enginessearch engines

63% didn’t63% didn’t hire a person based on hire a person based on what they found through what they found through social social networking sitesnetworking sites

Need Proof?Need Proof?

Employer testimonial on ABCEmployer testimonial on ABC• http://www.youtube.com/watch?

v=ddZWkhItPuI

Bank intern busted!Bank intern busted!

Not just employers…Not just employers…• A Kaplan survey of 320 of the nation's top A Kaplan survey of 320 of the nation's top

colleges and universities revealed that colleges and universities revealed that one one out of ten admissions officersout of ten admissions officers has visited has visited an applicant's social networking website as an applicant's social networking website as part of the admissions decision-making part of the admissions decision-making process.process.

• Of those colleges making use of the online Of those colleges making use of the online information, information, 38% said that what they saw 38% said that what they saw "negatively affected" "negatively affected" their views of the their views of the applicant.applicant.

––Wall Street JournalWall Street Journal

How?How?

Google yourself or “narcisurf”Google yourself or “narcisurf”• Remove your own informationRemove your own information• Request others to as wellRequest others to as well

Bury your dirtBury your dirt• Add positive informationAdd positive information• Join professional sitesJoin professional sites

Professional NetworkingProfessional Networking

LinkedInLinkedIn

JobsterJobster

Six ApartSix Apart

Career/Industry Blogs Career/Industry Blogs or Chats or Chats

The 3 P’sThe 3 P’s

PrivacyPrivacy• Check your own settingsCheck your own settings• Check the policies of the sites- Check the policies of the sites- how how

private is private?private is private?

PicturesPictures

ProseProse

How the Internet Can HelpHow the Internet Can Help

Search employers Search employers • Their Website, News, GoogleTheir Website, News, Google

Confirm your positive traitsConfirm your positive traits• 40% of hiring managers found candidates 40% of hiring managers found candidates

to be well-rounded with a wide range of to be well-rounded with a wide range of interestsinterests

• 34% found candidates had great 34% found candidates had great communication skills communication skills

Keeping it CleanKeeping it Clean When possible, don’t use your real nameWhen possible, don’t use your real name

Keep adding positive, professional infoKeep adding positive, professional info Continue to narcisurfContinue to narcisurf

THINK before you post!!THINK before you post!!

Questions?Questions?

ReferencesReferences Video:Video:

• http://www.youtube.com/watch?v=ddZWkhItPuI

Intern story:• http://valleywag.com/tech/your-privacy-is-an-illusion/bank-intern-

busted-by-facebook-321802.php

Kaplan:Kaplan:• http://www.kaplan.com/aboutkaplan/pressreleases/archive/2008/http://www.kaplan.com/aboutkaplan/pressreleases/archive/2008/

KaplanCAOSurveyResults.htmKaplanCAOSurveyResults.htm

Wall Street Journal:Wall Street Journal:• http://online.wsj.com/article/SB122170459104151023.html?http://online.wsj.com/article/SB122170459104151023.html?

mod=googlenews_wsjmod=googlenews_wsj

Careerbuilder.com

Thanks to Emmanuel College Office of Internships & Career Development