Clavis eCommerce Insights Infographic 2013
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Transcript of Clavis eCommerce Insights Infographic 2013
eCommerce Insight and Online Store Infographic
LOW QUALITY ONLINE PRODUCT
INFORMATION LEAVES CONSUMERS
IN THE DARK
Clavis recently released its 2013 eCommerce
Information Quality Insight Report.
The conclusions are troubling for
consumer goods manufacturers,
online retailers and consumers.
Clavis analyzed the online content for over 2,000 branded
CPG products in 17 of North America’s largest online stores
More than 2/3 of
the 12,000 web pages
analyzed had
inaccurate, missing or
incomplete product
information.
68%
We think so. 5%
– that’s over 600
pages contained
suspect or inaccurate
product names.
Is your
product’s
name
important?
of product pages were
missing essential
details such as
manufacturer, brand,
ingredients or nutrition.
Over half of
product pages were
missing warnings
and directions,
essential data that can
impact sales,
consumer safety &
have legal implications.
58%
Read the complete study at
www.clavistechnology.com/insight2013
27%
Clavis Technology is at the forefront of the CPG eCommerce revolution delivering
eCommerce Insights and Online Store Audits to CPG manufacturers and brand
owners. The solution analyzes your products’ Placement, Portfolio and Integrity
across leading online stores to enable you to optimize your digital channel
distribution and grow your online sales by as much as 30%.
www.clavistechnology.com