Australia eCommerce Infographic
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Transcript of Australia eCommerce Infographic
The eCommerce landscape in Australia has become increasingly complex and although consumer spending continues to grow via online channels, retailers and marketers are seeing various positive elements emerging in the marketplace.
AustralianeCommerce Infographic
The value of sales in Australia reached $37.1 billion in 2013
Australian online retailerswill hit $10 billion in the next five years
New research by IBIS World shows that revenue of
24%
24%
41%
41%
39%
age 18-24
age 25-34
age 35-49
age 50-64
age 65+
DE
C 2
010
DE
C 2
013
23%
16%17%
23%
11%
Average Mobile Users by age
Australian eCommerce projected to
increase 8.6% ye
ar-o
n-y
ea
r
Since 2010, Australia has seen a 448% rise in mobile eCommerce transactions
conducted an ecommerce transaction on a mobile device in 2013
3.4 MillionAustralians
Online spending by sector
2010
$1,749 $2,011 $2,108 $2,616
2011 2012 2013
eCommerce Online Spending per Consumer
34% 17% 14%
Department & Variety store goods
Home wares &Appliances
Groceries &Liquor
6%12% 11%
FashionMedia Personal &Recreational goods
4% 2%Daily Deals Toys &
Electronic games
Most important reason for shopping online
Lower prices Online than in store
Convenience, canShop from home
More Selection
Easier to locate
55% 15% 15%
11% 2% 2%Can shop when
Physical store are closedOther
-In 2012-
@nextopia
www.nextopia.com&
#1 Global Provider of eCommerce Site Search Navigation Solutions
Sources:http://evigo.com/11939-infographic-e-commerce-market-booms/http://www.powerretail.com.au/news/ibis-world-australian-e-commerce-revenue-to-reach-10-billion/http://www.acma.gov.au/theACMA/engage-blogs/engage-blogs/Research-snapshots/m-Commerce-Mobile-transactions-in-Australiahttp://www.businessinsider.com.au/nab-index-online-sales-are-smashing-traditional-retailers-but-growth-in-australia-is-slowing-2014-7http://netwizarddesign.com.au/surge-of-ecommerce-transactions-on-mobile-devices.htmlhttp://www.powerretail.com.au/research-and-intelligence/infographic-australian-e-commerce/http://www.e-commercefacts.com/background/2013/12/e-commerce-australia/e-com-australia/index.xmlhttp://www.businessreviewaustralia.com/technology/1277/Amazon-Reports-on-the-Uptake-of-eCommerce-in-Australia
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