Class Notes for Monday, January 3 rd & Tuesday, January 4 th.
Class Notes for Monday, October 24, 2011
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Transcript of Class Notes for Monday, October 24, 2011
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Newspaper Circulation
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Newspaper Readership (age)
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Newspapers, including online,
saw ad revenue fall 26% during the year, which brings
the total loss over the last
three years to 41%.
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OK, so newspapers are dying.
Who cares?
What does it matter?
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What’s Behind the Fall?
• Craigslist
• Distribution
• Unions
• Stale content
• Lack of innovation
• Culture shift
• Terrible newspaper management
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General News/Niche Markets
It is no longer viable to produce a single news product for a
diversified marketplace that expects information to be
personalized and available on demand.
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What does a world without newspapers look like?
• End of long-form journalism
• Even less accountability for politicians and corporations
• The end of the shared, “communal news experience”
• A major shift in the “news ecosystem”
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So what do you think newspapers should do?
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Are paywalls the answer?
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Is digital news the answer?
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Sadly… not likely
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The painful conclusion
A newspaper will be the equivalent of 78 rpm record for my 1 year old
son.
A medium that had its time but no longer exists.
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Just because newspapers die does not mean the news
business is dead.
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Burn down the old to make way for the new