Class monday feb7 the message
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Transcript of Class monday feb7 the message
1. Review of HW and Class
Structure
2.To Identify ―the Message‖
What Do We Mean?
How Do You Identify It?
Characteristics And Criteria?
Testing The Waters– Your 6 Word Sentences
3. To Apply It To The Blog
What Will The Core Theme Of The Blog Be?
What Are The Criteria For The Articles Posted?
Content- Length; Pictures; Links;
Opening- Blog updates
Blogmasters present their work/updates/‖issues‖
Editors give a one minute review of their article
The goal is to get people to click on their article after the class.
First class– 6 word stories
Class lecture
Exercise
Eventually class presentations
The Blog-
Maxence, Solene and Mathilde to discuss
Also, am I ―catching an attitude?—What is the purpose of the blog?
Communication is not what is SAID……
And the ―mission‖ is
ENGINEERING THE LINK
BE SIMPLE!
A successful defense lawyer says,
― If you argue 10 points, even if each is a good point, when they get back to the jury room they won’t remember anything‖
The Secret Of Advertising Strategy:
Have One Unique Selling Point That Positions You In A Clear, Identifiable Niche
The Same Holds True In Communication- Every Piece Should Have Core Message
WHAT IS THE SINGLE ONE IDEA THAT YOU WANT SOMEONE TO TAKE AWAY?
STRIP AN IDEA DOWN TO ITS SINGLE MOST CRITICAL ELEMENT-
IN A WORD, OR 6
Rudyard Kipling, from "The Elephant's Child" in Just So Stories
I keep six honest serving-men(They taught me all I knew);Their names are What and Why and When And How and Where and Who.
Who
Is the audience
WHAT
Why-
My objective
Karen Darmon [email protected]
What doI need to say and,How:What medium should I use?
Karen [email protected]
A nalsysis--Who is the audience– is it varied; the same people
U nderstanding--What is it they know? What is it they need to know?
D emographics--What is their age, gender, education, social background, ethnic background, etc.
I nterest--Why is the audience there? What are they looking/listening for?
E nvironment--What can distract the audience? Where will I stand? Can they see and hear me?
N eeds--What does the audience need? What are my needs?
C ustomized--What specific need(s) should I address?
E xpectations--What should I expect to accomplish? What do they expect from me?
WHAT IS MY OBJECTIVE—WHY
AM I TRYING TO: • GENERATE
INTEREST, • CREATE A
FOLLOWING, • SHOW MY
KNOWLEDGE AND IMPRESS OTHERS,
• GET A GOOD GRADE?
What do I need to say in order to be heard by the audience, and most importantly, how?
WHAT IS THE ONE TAKE AWAY
POINT THAT YOU WANT THE AUDIENCE
TO GET
COULD BE
- AN IMPRESSION
- AN IDEA
1. Identify what you want
to say– the core message
2. Determine the best way to
communicate it.
THINKING
CognitiveLogic;considers pre-existing knowledge and beliefs
FEELING
Affective Stimulates Emotion
BEHAVIOR
Pre-existingbehavior to act in a certain way
From a magical place: the earth
From a magical place: the earth
Challenge; Inform; Conversation
Blogs often include feedback comments by which readers can challenge or enhance the information provided. It also enables conversation which further enriches understanding. This interaction easily becomes conversation out of which further meaning is developed.
Who do we want the audience to be?
WHAT
Why-To express_________?WHAT IS THE ONE THING I WANT TO SAY
Karen Darmon [email protected]
The CORE idea
Karen [email protected]
Should assignments include images? Links?
Scheduling of deadlines
Getting reach/coverage/readers
Discussions—the look?
For a message to be retransmitted to others, it must first be trusted
Reliability -gives reliably sound information will be trusted more.
Semantic similarity i-similarity of meaning and consequent similarity in personality.
