Clarity14 - seoClarity's Enterprise SEO conference
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SEO Clients Take Action Benj Arriola VP SEO, Internet Marketing Inc.
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Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
Transcript of Clarity14 - seoClarity's Enterprise SEO conference
SEO Clients Take ActionBenj ArriolaVP SEO, Internet Marketing Inc.
SEO Conference Speaker2014 Clarity ‘14, eMarketing Conference, SEO Summit, TRSA Sales & Marketing Summit
2013 SMX, PubCon, IMC, IRCE, EmMeCon, Emory University, eMarketing Conference
2012 IABC, OMS, MORCon
2011 SEMCon, MORCon, Bataan Bootcamp
2010 PubCon, San Diego eCommerce Summit, SEMCon
2009 SMX, SEMCon
2007 SEMCon
Multiple SEO Contest Winner2009 SEO Contest by NetBuilders.org - 4th
2008 Promote Your Business SEO Contest by Branders.com - 2nd
2008 SEOContest2008 by UK Webmaster World - 2nd
2007 SEO World Championship by Get Updated - 1st Place
2006 Vogermilten SEO Contest - 1st Place
Benj ArriolaVP SEOInternet Marketing Inc.
[email protected]@benjarriola
So What? I’m Paying You Anyway
Freelance SEO, SEO Boutique & the Digital AgencyFreelance SEO Small SEO Business Large Digital Agency
Same Onpage SEO, Same Offpage SEO
Smaller Client Larger Client
Specialized Comprehensive Integrated
Less Pages, Less Keywords More Pages, More Keywords
Less Stakeholders More Stakeholders
Simple Technology Complicated Technology
More Action Less Action
No Action = No Results, No Results = No Renewal
SEO Implementation Triple As
Action Acceptance Assurance
SEO Center of Excellence
Education & awareness program
bringing all stakeholders to a common level of
SEO understanding.
This avoid delays and push backs
caused by multiple layers of approval or a lack of knowledge.
SEO Center of Excellence - 4Ts Hierarchy of Needs
Teamwork
Talent
Training
Tools
Teamwork
Talent
Training
Tools
SEO Center of Excellence - 4Ts Hierarchy of Needs
Teamwork
Talent
TrainingTools
Teamwork
Talent
TrainingTools
MarketingKnowledge
Content Writing
KnowledgeTechnicalKnowledge
GreatSEO
Copywriters, Social Media
Managers, PR Staff
Web Designers, Web Developers, Network
Administrators
Executives, CEO, CMO, CFO
Different stakeholders look at KPIs differently. Use right tools to present these properly
MarketingDepartment
MarketingKnowledge
Content Writing
KnowledgeTechnicalKnowledge
GreatSEO
Copywriters, Social Media
Managers, PR Staff
Web Designers, Web Developers, Network
Administrators
Executives, CEO, CMO, CFO
Different stakeholders look at KPIs differently. Use right tools to present these properly
MarketingDepartment
SEO Center of Excellence - 4Ts Hierarchy of Needs
Teamwork
Talent
TrainingTools
Teamwork
Talent
TrainingTools
SEO
On-Page
Server Settings& Code
Web Designers,
Web Developers,
Network Administrator
s
Content Writers
Off-Page Links
Buzz Makers, Viral
Marketers, Content
Promotion
Content Marketing
SEO Diagnostics
Content Marketing
Foundational
Continuous
Different stakeholders get the same general training, but different specialized training
SEO
On-Page
Server Settings& Code
Web Designers,
Web Developers,
Network Administrator
s
Content Writers
Off-Page Links
Buzz Makers, Viral
Marketers, Content
Promotion
Content Marketing
SEO Diagnostics
Content Marketing
Foundational
Continuous
Different stakeholders get the same general training, but different specialized training
SEO Center of Excellence - 4Ts Hierarchy of Needs
Teamwork
Talent
TrainingTools
Teamwork
Talent
TrainingTools
Strategy – Alignment of strengths with 0pportunities
Leverage team member’s strengths with the appropriate SEO task.
Know who else is needed on the team.
Guide for hiring
Define roles and responsibilities on who does what when there are actionable SEO recommendations
Leverage the right talents for the right SEO task
Strategy – Alignment of strengths with 0pportunities
Leverage team member’s strengths with the appropriate SEO task.
Know who else is needed on the team.
Guide for hiring
Define roles and responsibilities on who does what when there are actionable SEO recommendations
Leverage the right talents for the right SEO task
SEO Center of Excellence - 4Ts Hierarchy of Needs
Teamwork
Talent
TrainingTools
Teamwork
Talent
TrainingTools
Synergistically working together
Common understanding
More approvals & less push back
Streamlines the process
Action leads to results.Results gives more renewals.
SummaryNo Action = No Results, No Results = No Renewal
Action Acceptance Assurance
Teamwork
TalentTrainingTools
Thanks! Questions?Benj ArriolaVP SEO, Internet Marketing Inc. http://bit.ly/clarity14
